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Community Involvement Committee Meeting
Wednesday, April 24, 2013 - 4:00pm BW Boardroom (Teleconference 321-394-0700)
Attendees: Dale Coxwell (Chair), Robert Bial, Kristin Bakke, Laura Canady,
Debra Greco, Catherine Mallozzi, Phebe Powell, Geo Ropert, Rose Thron
Agenda To facilitate and be the catalyst for workforce development services
that are responsive to the employment needs of Brevard County Call to Order: Dale Coxwell Introductions Public Comment Success Stories Lisa Rice Action Items:
▪ Approval of Minutes from January 23, 2013 Dale Coxwell
Discussion/Information Items: Goal 1 Update
▪ Measure 2D: Website Performance Denise Beasley
▪ Measure 4A: Jumpstart Outreach Initiative Denise Beasley
Attendance Roster Adjourn
Page No.
1 – 2
3 – 11
12 – 13 14 – 17
18
Meeting information is always available @ brevardworkforce.com For questions please call 321-394-0507 TTY: 711-321-394-0507
Upcoming Meetings:
May 2013 7th Executive Committee-4:00pm-BW Boardroom 14th Brevard Workforce Operations Committee-8:00am-BW Boardroom 17th Board Meeting-8:00am-BW Boardroom June 2013 13th E3 Committee-8:30am-BW Boadroom July 2013 10th Business Workforce Committee-8:30am-BW Boardroom 24th Community Involvement Committee-4:00pm-BW Boardroom
August 2013 6th Executive Committee-4:00pm-BW Boardroom 16th Board Meeting–8:00am–BW Boardroom 13th Brevard Workforce Operations Committee-8:00am-BW Boardroom September 2013 19th E3 Committee-8:30am-BW Boardroom October 2013 1st Executive Committee Teleconference-2:30pm 3rd Business Workforce Committee-8:30am-BW Boardroom 23rd Community Involvement Committee-4:00pm-BW Boardroom
November 2013 5th Executive Committee-4:00pm-BW Boardroom 12th Brevard Workforce Operations Committee-8:00am-BW Boardroom 15th Board Meeting-8:00am-BW Boardroom December 2013 12th E3 Committee-8:30am-BW Boardroom January 2014 9th Business Workforce Committee-8:30am-BW Boardroom 22nd Community Involvement Committee-4:00pm-BW Boardroom February 2014 4th Executive Committee-4:00pm-BW Boardroom 11th Brevard Workforce Operations Committee-8:00am-BW Boardroom 21th Board Meeting & Retreat-8:00am-12:00pm-TBD
March 2014 13th E3 Committee-8:30am-BW Boardroom April 2014 3rd Business Workforce Committee-8:30am-BW Boardroom 23rd Community Involvement Committee-4:00pm-BW Boardroom May 2014 6th Executive Committee-4:00pm-BW Boardroom 13th Brevard Workforce Operations Committee-8:00am-BW Boardroom 16th Board Meeting-8:00am-BW Boardroom June 2014 12th E3 Committee-8:30am-BW Boardroom
Brevard Workforce Community Involvement Committee
January 23, 2013
Minutes Members in Attendance: Dale Coxwell (Chair), Kristin Bakke (via teleconference), Debra Greco, Catherine Mallozzi, Phebe Powell, Geo Ropert, and Rose Thron. Members Absent: Robert Bial and Laura Canady. Staff in Attendance: Denise Beasley, Caroline Joseph-Paul, Lisa Rice, and Lyn Sevin. Guests in Attendance: None Call to Order: Dale Coxwell called the meeting to order at 4:00pm in the Brevard Workforce (BW) Boardroom. Public Comment: There was no public comment Success Stories: Staff shared a PowerPoint presentation on BW Success Stories and answered questions. Action Items: Approval of Community Involvement Committee minutes of October 24, 2012 Motion to approve the Minutes from the October 24, 2012 meeting made by Geo Ropert and seconded by Kristine Bakke. The motion passed unanimously. Measure 4B: Social Media Outreach Campaign Committee reviewed Staff recommendation for adding an additional Measure 4B which would allow social media tools to be used to increase job seeker participation and awareness. Motion to approve the addition of Measure 4B and its affiliated actions made by Catherine Mallozzi. Motion seconded by Geo Ropert and approved unanimously. Information Items: Committee Goal 1 Update Staff reviewed the activities and updated the Committee on Goal 1 – ‘Convene the community and conduct community awareness campaigns regarding workforce issues’ as follows: Measure 2B: A Community in Motion Staff gave an overview of the Community in Motion TV shows, Agreements with local Chambers of Commerce, EDC Annual Investment, and billboard advertising and requested recommendations on scaling down the outreach effort in anticipating of decreased funding in upcoming years. Discussion followed. It was agreed that the EDC investment and Community
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in Motion TV Shows should continue without changes and the billboard advertising and Chamber investment be scaled down if necessary due to budget amounts. Measure 2D: Website Performance Data was presented on BW’s website performance. Measure 4A: Jumpstart Outreach Initiative Data was presented on BW’s Jumpstart Outreach Initiative. There being no other business, Dale Coxwell adjourned the meeting at 5:00pm Submitted by, Reviewed by, (signature on file) 2/21/13 (signature on file) 2/22/13 Lyn Sevin Date Dale Coxwell, Chair Date
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Goal 1 - Convene the community and conduct community awareness regarding workforce issues Strategies:
1. Increase awareness of and use of Brevard Workforce business services 2. Increase awareness of Workforce issues and services for the purpose of garnering workforce champions and being recognized as a model
at local, state and federal levels 3. Convene multi-region planning initiatives with other workforce boards 4. Increase local awareness that improved skills lead to a better job
Strategy 1: Increase awareness of and use of Brevard Workforce business services
Measure 1A: Review data regarding businesses use of Brevard Workforce business services.
Activities Date: Budget Impact Status
Gather and analyze data regarding overall use of Brevard Workforce career centers
Annual October 2012
Completed.
Strategically act on areas where business use has declined and could be improved upon
Would begin after analysis Jan. 2013
Included in Measure 1B
Measure 1B: Increase use of Brevard Workforce business services Develop overall plan to increase use: targeted media relations, event participation, increased social media engagement/presence and potential Business Liaison engagement.
January 2013
Completed.
Implementation of the plan Begins in Jan 13 Plan ongoing
• Judy Blanchard, Director of Industry Relations, will serve as a member of the Workforce Florida Branding Advisory Panel for the new unified brand for Florida’s Workforce System.
Develop plan to increase business Ongoing Upcoming 2013 local VJF’s:
PROGRAM YEAR 2012-13 GOAL 1 MEASURES & ACTIVITIES
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participation in local Virtual and on-site Job Fairs
• BW to host an Aerospace VJF tentatively scheduled for May, following physical job fair on 4/18.
• Veteran’s invite-only VJF tentatively scheduled for week of June 17, in conjunction with physical event tentatively scheduled for June 19.
On-site recruitment events: Debt. Org (National Fidelity)
• Jan. 16,30 -- 40 attendees Space Coast Credit Union
• March 5 -- 15 attendees Brevard Health Alliance
• March 2 -- 50 attendees SOS Staffing
• March 11, 14 – 10+ attendees
Strategy 2: Increase awareness of Workforce issues and services for the purpose of garnering workforce champions and being recognized as a model at local, state and federal levels Measure 2A:Develop and implement Brevard Workforce outreach/awareness plan Develop Outreach plan for PY 12-13 and present to committee
July 2012 Completed.
Measure 2B: Garner champions and be recognized as a model on local/state/federal levels Identify champion criteria and purpose
Oct 2012 Completed.
Implement use of champions
Jan 2013
75 invitations were sent by the Brevard Workforce President and the Chairman of the Board. As of 4/3/13, 17 Workforce Champions have been scheduled for the 4/10 and 4/23 orientations.
Develop a partnership with FLORIDA TODAY to allow ongoing promotion of information on what is needed to find, obtain and retain a job in today’s environment. (i.e. Community in Motion)
Ongoing
Initialize efforts for model sharing (best Within the PY12-13, efforts produced by BW:
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practices) and recognition • Participation as conference speaker • Award applications/ Awards • White papers, best practice sharing
and inclusion in Workforce 3One communities of practice
• WFI president recognized BW for sharing best practices: BW selected in national search, hosted 2-day info-sharing session for state of NC to share practices for service delivery improvements. (press release provided in committee packet)
• Director of Industry Relations presented AWT Scope of Work as a model for massive reductions in force in a region, and Drupal Training Initiative for innovative skills upgrading and industry crosswalk of talent at NAWB Annual Conference in DC in March.
• Director of Industry Relations slated to present Successful OJT Practices at USDOL’s SE Region Business Services Summit in Atlanta in May.
• WFI staff recognized BW during a 24-board conference call for the sharing of BW’s Workforce Champion program. WFI is modeling their Champion program after BW’s.
• USDOL’s Center for Faith-based and Neighborhood Partnerships blog includes link to BW’s article on social media (LinkedIn)/Absolutely Abby.
• BW submits article on social media (LinkedIn)/Absolutely Abby to Workforce3One web site.
Measure 2D: Ensure a cohesive voice of Brevard Workforce that is geared to increasing community understanding of industry specific issues and workforce services Deliver educational materials to multiple partners (i.e. EDC, County, municipalities, Chambers, Workforce 3One web site)
ongoing Within the months of January and March 2013, presentations delivered by BW Staff and BL’s:
• BW partnered with WFI to present QRT/IWT services to several EDO’s and Municipalities: 22 attendees
• BW BL’s and Senior Staff have a presence on: Ad Valorem Tax Abatement Council, Enterprise Zones, City planning boards, EDC advisory boards, and Chamber committees.
• BW partnering with Brevard County Schools to
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outreach youth programs and parenting skills training.
Brevard Workforce website content enhancements/evaluate performance of site.
Ongoing See Measure 2 D Website Performance information brief attached.
Join with United Way to deliver UWay VITA Tax Services to job seekers as an ongoing service at no-charge. This is the formal name for the Earned Income Tax Credit tax assistance program that incorporates financial planning information offered in the past.
March-May 2013
$15,000 Impact and Analysis report anticipated by July CIC meeting.
Strategy 3: Convene multi-regional planning initiatives with other workforce boards
Measure 3A: Initiatives that result in regional action Determine areas of interest for multi-regional planning
October 2012
• Grants and best practices: Director of Industry
Relations participating in monthly Regional Business Services meetings – sharing common challenges, industry landscape and employer needs. Also participates in quarterly Regional Workforce Board Caucus which provides Regional Leaders workforce priorities to support success of the State’s Six Pillars – strategic platform for moving Florida’s economy forward.
• Sharing information technology and technology resources: IT Director participating in Regional IT services meeting – collaboration on joint IT initiatives if possible, sharing IT staff to aide on other regional IT projects, and collaborating and assisting other regional technologies
• BW Communications team met with Orlando and Volusia WIBs to seek media opportunities and share resources. BW shared:
o Annual Outreach plan o Outreach department’s quarterly action
plan
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o Public and Crisis communications plans o Workforce Champion plan o Social Media plan and policy o Business Perception Survey report and
contact information for survey vendor. o Sample of business services folder and
inserts o Information surrounding the practice of
“Lemonade Chats”
• Monitor Career Center services: Engage regional mystery shopper. Plan on hold until fall 2013 due to other region’s priority list.
Strategy 4: Increase local awareness that improved skills lead to a better job Measure 4A: Implement Jumpstart Outreach Campaign Multi-media outreach July 2012 Completed.
Use multi-media outreach for training awareness, use champions who have completed training and successfully upgraded their jobs.
Begin in Oct 12
Dependent on budget availability
See Measure 4A Jumpstart information brief attached.
Measure 4B: Implement Social Media Outreach Campaign (PROPOSED)
Social media outreach July 2012 Completed.
Use social media tools to increase business and job seeker participation and awareness.
Ongoing
Q3 report: Jan-March 2013
Q4 report:
April-June 2013
Q3 Goals: • 10% increase in Facebook page likes • 10% increase in LinkedIn followers • 20% increase in Twitter followers
10% increase in YouTube views Click here to view the updated social media report: Social Media Tracking Chart
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3.7.2013 /// www.brevardworkforce.com Denise Beasley, Communications Director 321.394.0512 /// [email protected]
FEB 26: NATIONAL SEARCH FOR INNOVATIVE WORKFORCE BOARDS AND BEST PRACTICES LEADS TO BREVARD WORKFORCE BREVARD COUNTY, FLORIDA - Brevard Workforce, the area authority on workforce development, hosted an intensive two-day information-sharing session to assist the state of North Carolina. Eighteen workforce professionals representing thirteen regional and state workforce organizations from North Carolina were present to hear about best practices at Brevard Workforce and to be introduced to innovations in delivery of services. Earlier in the year, workforce leaders from North Carolina performed a national search to locate workforce boards best suited to identify with its state’s need to streamline workforce solutions. North Carolina reached out to Brevard Workforce because of its reputation for being a successful provider of integrated service delivery re-design and implementation. Brevard Workforce has been recognized as a “best practice” leader in workforce service delivery since the early nineties. The Brevard Workforce design delivers integrated services and programs all under one roof to both their business and jobseeker customers in an effective and efficient way. This integrated service delivery model is "employer- focused" which has proven to be critical to job seeker success and is quickly becoming a national model for the delivery of workforce solutions. Mical McFarland, JobLink Manager with the Division of Workforce Solutions, NC Department of Commerce commented on his visit, “Brevard Workforce stands as a successful example of integrated services delivery implementation. Brevard shows what can truly be accomplished to better serve customers and has a streamlined system in place worth emulating.” Brevard Workforce staff, with representatives from Florida's Department of Economic Opportunity, Brevard County’s economic development sector and area business and education partners, embraced the request and assembled for the two-day event. Brevard Workforce and partners shared insights, providing a "fire hose" of information and the tools to design a road map for successful delivery. This information- rich event coupled with road-tested advice on lessons learned was further demonstrated through tours of Brevard Workforce’s three career centers. The goal of the event was to help North Carolina operate at the same level of integrated services as Brevard Workforce and to help them get there efficiently and effectively. Steve Jones, Assistant Director with the Office of Workforce Development, City of Greensboro added, “As the state of North Carolina begins the process of integrating workforce delivery services, it was extremely informative to see the many ways in which Brevard Workforce was able to effectively merge state, local and contractor staff into both management and line staff functions. I was also particularly impressed with how the sector-based community process works and how fully integrated the business
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liaison role blends into that process. Your system is an excellent example of how to do workforce development right.” Participants from North Carolina gained unique perspectives from two panel discussions comprised of Brevard’s key business leaders and workforce partners. The panel discussed the value of sharing resources, encouraging collaboration and building partnerships with Brevard Workforce and attributed that effort as key to the model's success. “Our visit to Brevard Workforce was invaluable! Everyone from staff, to contractors, to board members provided us with plans and ideas on how they have been so effective, and how we too can utilize some of these same tools to move forward and be a true workforce solution for North Carolina,” remarked Wendy Johnson, Business Services Liaison with Western Piedmont Workforce Development Board. “I am excited to build a continued relationship with Brevard Workforce, sharing ideas and impacts that will benefit businesses and job seekers no matter which state they live in.” Brevard Workforce panel included: Lisa Rice, Brevard Workforce; Lynda Weatherman, Economic Development Commission of Florida’s Space Coast; Lois Scott, Florida Department of Economic Opportunity; Terry Schrump, Space Coast Spine and Rehab; Mildred Coyne, Brevard Community College; Linda South, Pagosa Solutions, former executive director of Brevard Workforce; William Chivers, Rush Construction, Chairman of the Board of Brevard Workforce; Linda Hadley, Brevard Workforce; and Howard Tipton, Brevard County Manager. “Our partnerships, both locally and at the state level, are pivotal to the daily successes gained at Brevard Workforce,” stated Lisa Rice, president of Brevard Workforce. “And I want to thank these partners for sharing their perspective with our North Carolina workforce guests.”
About Brevard Workforce The Brevard Workforce Development Board is a regional public/private partnership under Workforce Florida, Inc. Workforce Boards create local workforce development systems through one-stop career centers which combine multiple federal, state, and local program funds, providing comprehensive services, labor market information and access to resources for businesses and job seekers. Visit www.brevardworkforce.com or call 504-7600 toll-free in Brevard for more information about our services and resources.
Programs funded through Brevard Workforce are equal opportunity programs with auxiliary aids and services available upon request to individuals with disabilities.
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QUARTERLY SOCIAL MEDIA PLAN
Social Medium
Focus Metric Progress Next Steps Chart of Progress
Postings for job seekers – keeping this medium focused on how to foster, educate & support job seekers
Q3 Goal: 10% increase in opt-ins to our BW Facebook page.
Q3 Status: Currently 1459 people have opted in which is a 15% growth in opt-ins since 1/1/13.
Q4 Goal: 5% increase in opt-ins to our BW Facebook page.
On-going posting of Hot Jobs; ‘liked’ workforce board profiles; continue to ‘like’ regional business pages; customer servicing of posted questions. Leveraging of best practice job seeker content reposts from other industry leaders along with relevant regional business news.
Researching and sharing best practices and relevant information to share with the job seekers audience. Incorporating more shared information from BW website, YouTube channel and Career Center e-Blasts.
Postings for businesses--- keeping this medium focused on how to foster, educate & support businesses
Q3 Goal: 10% increase in followers.
Q3 Status: Currently we have 268 followers of the BW LinkedIn page which is a 29% growth in followers since 1/1/13.
Q4 Goal: 5% increase in followers.
On-going addition of more services and more robust overview and specialties. Posting status updates. Leveraging of best practice business/employer content reposts from other industry leaders along with relevant regional business news.
Researching and sharing best practices and relevant information to share with the business audience. Incorporating more shared information from BW website, YouTube channel and Career Center e-Blasts relating to business audience.
1272
1459
1000 1150 1300 1450 1600 1750 1900 2050
Facebook Likes
207
268
0
50
100
150
200
250
300
LinkedIn Followers
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QUARTERLY SOCIAL MEDIA PLAN
Rev.3/30/13
Social Medium
Focus Metric Progress Next Steps Chart of Progress
General distribution, extension and proliferation of outreach related to newsworthy and original BW content: press; BW related news; success stories; expert content; story development; BW and partner initiative support
Q3Goal: 20% increase in followers. Q3 Status: Currently we have 590 followers which is a 26% growth in Twitter followers since 1/1/13. Q4Goal: 10% increase in followers.
On-going growing of the Twitter follower base by using a mix of: following relevant press outlets, local and regional businesses and workforce boards; utilizing has tags; and posting timely and relevant BW/workforce information.
Continuing to grow the Twitter follower base by using a mix of profile introduction, hash tag utilization and integrating high-follower count profiles into our posts. Cross promotion of our Facebook page with an auto response for new followers.
YouTube
Continue to utilize platform to host BW videos and support SEO best practices by properly describing and defining each video post with content rich keywords and relevance
Q3 Goal: Increase visibility of videos and views by 10%.
Q3 Status: Currently we have 2002 YouTube page views over last 90 days which is a 5% decline in BW views on YouTube as compared to Q2. This unexpected drop indicates the lack of posting a new Community In Motion show. The next Community In Motion show is planned for the beginning of PY13-14 when budget permits
Q4 Goal: Maintain current channel views.
On-going posting and populating of BW’s 360 video series and other video assets.
Following other partner channel profiles and organizing the posted videos into category playlist groupings to better define what topic a particular audience may be interested in. Incorporating more YouTube clips into regular communications on other BW social media mediums
470
590
0
100
200
300
400
500
600
700
Twitter Followers
2112 2002
1000 1200 1400 1600 1800 2000 2200 2400 2600 2800 3000
YouTube Views
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April 24, 2013
Information Brief
Measure 2D: Website Performance
Stats: Despite sequestration, this quarter to quarter comparison reflects an increase in most web activities. The Aerospace team’s customer relations supported by the NEG Jumpstart campaign contributed to the significant increase in Aerospace activity. Easy Connect and Quick Inquiries:
Referring Sites: These were the sites (non-BW, non-search) that sent the most visitors to our site.
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Visitors
o Visits to site from October 1 to December 31, 2012: 99,367. o Visits to site from January 1 to March 31, 2013: 102,241.
Did you know?
Hot Jobs PDFs are posted to the BW home page and were downloaded more than 26,000 times since BW started posting them in March 2012. This quarter the Hot Jobs PDFs were downloaded 7,206 times! That’s up nearly 13% from last quarter.
The BW site sent 42,161 visitors to EmployFlorida.com this quarter. It also sent 802 visitors to OptimalResume.com, (one of BW’s resume writing tools) which is up from 590 last quarter. That’s an increase of 36%.
The Steps to Training video was launched on April 27, 2012 and to date the video has attracted 4,524 views on YouTube. The Second Community In Motion show was launched on September 30, 2012 and to date the video has attracted 671 views on YouTube. 603 of those views occurred on the video embedded in our site. LinkedIn Pay-per-click ads were responsible for 95% of the referrals made from LinkedIn to BW site.
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April 24, 2013
Information Brief
Measure 4A: Jumpstart Outreach Initiative
Background: Since the start of the Jumpstart Outreach campaign on September 1, 2012, the message to businesses and jobseekers to “take action now” and “jumpstart your business or career with support from Brevard Workforce” has helped increase the use of Brevard Workforce services. Since that time, BW has been able to measure campaign effectiveness and adjust tactics, through the use of analytics and reporting tools available through BW's website, social media sites, e-media software and the Career Center's monthly management report. Because the Campaign’s messaging is taking root with our customers, BW continues to report campaign successes. This quarter, with nearly a year of campaign data to review, trends are emerging. Seasonal influences and economic distractions are showing an impact on campaign efforts and will be reported accordingly.
Status:
BW has seen an increase in customer’s “self-serve” use of EFM. This growth is a result of educating jobseekers on the use of, and the importance of, fully registering in EFM. With outreach messages such as “Get Started Now” and ongoing mentions of Hot Jobs through radio advertising, PSA’s, and social media sites, BW is educating and empowering customers to visit EFM through the BW website without the need for staff assistance. This is a measurable win for BW as it improves customer satisfaction by making more staff available to customers in need of one-to-one staff assistance.
“Self-serve” traffic to EFM from January 1 to March 20:
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• Titusville traffic increased by 12% • Rockledge increased by 4% • Palm Bay increased by 6%
Despite consistency in outreach efforts, there has been a decrease in business and jobseeker activity. It is expected the pending sequestration and holiday hiring season are factors.
In preparation of the NEG funded opportunities coming to an end for the 8,421 registered AWT participants, outreach efforts continue to target untapped aerospace talent and educate businesses on the benefits of hiring aerospace jobseekers. The strategies continue to identify, educate and engage customers on reasons and ways to take advantage of services “now” and “not to delay”. Ongoing AWT engagement with career center staff prompted two additional open house events yielding more than 35 attendees in Rockledge and Titusville. Targeted Pay-per-click ads on LinkedIn site highlight NEG messaging and are responsible for nearly 95% of LinkedIn’s spike in referrals to the BW site. Positive reports from an NEG direct mail postcard campaign with follow-on e-blasts prompted the continuation of e-blasts to the untapped aerospace workers. Monthly “Launch Pad” e-news blasts also continue to reach this audience. KSC engagement with career center staff enabled BW to disseminate flyers and posters as well as share timely NEG messages across several KSC “kiosks”. Hundreds of aerospace workers have daily access to this information as well as NEG information made available in the OSB1 lobby for RIF support.
The latest monthly AWT status report, published in March, indicated a sizable gain in the number of people who have exited (completed) their services with BW and a sizable gain in those who have become employed at time of exit. The program also exceeded the NEG grant deliverable for numbers enrolled in training and reports 97% of closed
670
606
550
600
650
700
Unique Businesses Provided Services
8440 6145
0 2000 4000 6000 8000
10000
Services Provided to Businesses
3411
3162
3000 3100 3200 3300 3400 3500
Customer Visits Based on Express
Card Usage
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cases have closed with employment. These stats indicate the program’s success but with little time remaining on the NEG grant, and with more than 600 remaining aerospace workers scheduled for layoff, outreach challenges remain.
Additional NEG measures and outcomes report gains from September 1 to March 31:
• 510 NEW NEG participants registered for services • 500 additional NEG participants receiving intensive services • 87 additional NEG participants enrolled in training programs • 95 additional NEG participants receiving supportive services
Next Steps:
With NEG-focused outreach firmly underway, it is time to report on additional BW programs that target entrepreneurs, youth, veterans and long-term dislocated workers. The Jumpstart outreach program for each employs the integration of outreach tools such as: web, social media, e-news, events, media relations and video.
Outreach highlights for key programs and initiatives:
• Jumpstart for Dislocated Worker --- In February, BW received funding to serve the long term dislocated jobseeker. A targeted outreach plan is underway to reach this audience. Efforts include radio advertising, e-blasts, social media and targeted media and community relations programs.
• BizLaunch—Redesign weekly newsletter, and design and publish a monthly newsletter. Use Constant Contact software for distribution and implement newsletter ad sales program. Add newsletter content to BW’s BizLaunch web pages.
• NextGen—Produce program video for general outreach, launch NextGen FaceBook page to increase youth engagement and foster peer-to-peer relations, implement E3 Committee’s ideas to gather insights from youth attending the Cocoa Youth Summit and develop a Youth Mentor Program with NextGen graduates.
• Faith in the Future job clubs—Produce a series of program videos for general outreach and generate articles for local and national media attention.
• Start up Quest --- In support of this entrepreneurial training program, eligible participants have been invited to attend an introduction meeting through social media and e-media blasts. Over 150 people attended.
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• Veteran’s program—Produce program video for general outreach, launch monthly e-news campaign to recruit and inform veterans on BW services and workshops and update Gold Card design.
At the next CIC meeting, Jumpstart stats will be provided to further demonstrate overall campaign results and the PY13-14 communications plan will be presented.
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PY 2012-2013 July Oct Jan AprBakke, Kristin P A P
Bial, Robert N/A P A
Canady, Laura N/A A A
Coxwell, Dale P P P
Greco, Debra A P P
Horne, Terry P P Resigned 12/12
Mallozzi, Catherine P P P
Powell, Phebe P P P
Ropert, Geo P P P
Rose Harr N/A A N/A
Thron, Rose P A P
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