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A profile of Thinktwice Communications, a consultancy specializing in employee communications and social media planning.
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A Two Minute Pitch on thinktwice communications
September 2014
Communication is a basic human function, so it should be easy...
... but it's actually hard to do well.And the game keeps on changing.
Welcome to the digital revolution
Cloud
Computing
Expanding Global Audience
Freeware
Citizen Journalism
User-generated Content
Crowdsourcing
Peer reviews
Ubiquitous mobility
Social Apps
Media Fragmentation
Real-Time Marketing
Welcome to…new communication tools & rules
Yesterday Today Tomorrow
Leader Manager Peer
Email Intranet Mobile
Push Pull Share
Memo Video Trans-media
Group Community Individual
Corporate Authentic Relevant
Create Collaborate Curate
It's time for new thinking
A Communication Manifesto
LISTENTHINKTALK/WRITEDISCUSSRESPOND MEASUREREPEAT
Communication manifesto - Part II
So what's new about the manifesto? • Focus on listening before you talk (or write or post)• Figure out why you want to communicate• Seek to engage and inspire, not just to inform
Who says your communication can't have spark and energy?
So why thinktwice? Here's a snapshot of credentials...
• Experienced, but not outdated• Track record of impact,
creativity• Expertise in critical disciplines:
social media, internal & branding
• Wide range of roles: corporate, agency, consulting, politics...
• Able to blend strategy, planning, content & execution
• Executive level, global experience with Fortune 500 companies
• Flexible, user-friendly consulting• “Best of” virtual team approach• Solid track record (5+ years)
IDEAS - PLANS - CONTENT - EXECUTION - COACHING
So why thinktwice?
Sample of services
Intranet Planning
Employee research,
audits
Internal Branding
Message Developme
nt
Leadership Outreach, Coaching
Internal Communica
tion Roadmaps
Employee Engageme
nt
Social Media
Planning
Communication
Training
Program Launches
Snapshot of credentials
CLIENTS
OTHER HIGHLIGHTS
• COMMUNICATIONS & RESEARCH FOR TRADE ASSOCIATION
• PRESS SECRETARY FOR ONTARIO CABINET MINISTERS• SENIOR GOVERNMENT REP ON TORONTO BIDS FOR
OLYMPICS & WORLD FAIR• SPEECHWRITER FOR C-SUITE OF LEADING GLOBAL BANK
CORPORATE
Notable achievements
Co-founded and managed a specialized consulting agency - Insidedge - that has
worked with a range of Fortune 500 clients, generated millions in revenue and won
recognition and industry awards.
Led strategic planning for core team at Dell Inc that created and executed the company's widely recognized, award-
winning social media program - including Direct2Dell and IdeaStorm.
Developed and implemented internal communication program for global leader in
information storage. Overhaul included dynamic new intranet, executive blog platform
and internal branding roadmap.
INNOVATION
IMPACT
INITIATIVE
Communication is a competition for attention and relevance. So make it count.
Contact info
MOBILE 512-897-7359
WEB www.thinktwicecommunications.com
BLOG Public Relations Rogue (Wordpress)
SOCIAL Twitter: @mountainmagic
BIO LinkedIn: Bernie Charland
CHAT Skype: mountainmagic500
EMAIL [email protected]
MAIL 9102 Weeping Willow Ct. Highlands Ranch, CO
80130
