Upload
kate-talbot
View
134
Download
0
Embed Size (px)
Citation preview
Kate [email protected]
katetalbot.me
130 million daily active users and 400 million
snaps per day.
Snapchat is one of the fastest-growing social
networks
Over 1 billion views of Snapchat stories each
day
Why Snapchat?
The platform has transformed video
storytelling, and its native tools have
incredible social media marketing value. Now,
you can create your own specific geofilters and
use them to advertise to your audience.
Snapchat geofilters are the perfect way to
harness your audience’s attention, because
they’re already digesting your content.
Geofilters make it easier for your audience to
engage and promote your product or brand
organically.
Why Geofilters?
Announce New Product Launches
When launching a new product, you want to
encourage your community to find out more about
it and ultimately make a purchase.
By using a Snapchat geofilter, you’re showing your
audience that your products are important and
worthy of branded filters. You’re also adding a
marketing element that connects the audience
emotionally to the brand.
Example: Everlane
Everlane’s Elevate Summer used
branded geofilters for its summer
collection. The company also
partnered with magazine editors for
Snapchat takeovers.
On the Everlane Snapchat account,
the editors gave their opinions on
collection favorites. With this
approach, you can showcase the
importance of a new product line and
give real-time insights to your
community on what products to
check out.
Share Company Culture
To promote company culture and your business
offerings, you can create a Snapchat geofilter for
your office.
Employees could become your biggest digital
advocates as they use the geofilter to share with
their communities.
You can encourage employees to share behind-
the-scenes events at your company or interview
colleagues about their favorite parts of their job.
Example: HubSpot
For Partner Day, HubSpot created aspecial geofilter using their signatureorange hue. Employees and partnersused the geofilter to highlight the bestmoments of the day. To encouragesharing, design a geofilter as a digitalname tag that will allow users toinsert text about who they are andwhat they do.
Promote Charity Events
Using geofilters for live events creates an inclusive element
that bonds the community. For charity events, they can help
build awareness for a cause.
Creating Snapchat geofilters for events will add an element of
surprise and delight for your guests and will allow people to
share the event in real time. They can also increase visibility
and messaging in a fun and effective way.
Example: Imprint.CityImprint.City, a non-profit focusing
on cultivating community through
art, hosted a masquerade charity
event to raise awareness. Because
the attendees were already going to
use social media at the event,
organizers created a Snapchat filter
to make the event more digitally
accessible. Many community
influencers used the filter, which
helped spread the word about the
organization and its cause.
You can also use
the snaps taken by
your guests for
future marketing
materials. Promote
them on other
social networks or
in pamphlets for
fundraising efforts.
Support Your Presence at Trade Shows
Create a Snapchat geofilter with your company name
and the table number, you can reach people where
they’re already spending time at trade shows: on their
phones.
Use social media contests and have a Snapchat trade
show scavenger hunt, where attendees have to
capture specific snaps at the event. The attendees
would have to send the photos via Snapchat or bring
them to the booth for a chance to win a prize.
Example: Search Marketing Expo & Accel
Support Your Personal Brand
Create a personal branded Snapchat geofilter if
you’re attending a conference or an event
where you want to connect with like-minded
people. If you have a book to sell or a new
album launch, you can reach a whole new
audience.
Example: Lance & Skrillex + DiploYou never know who will
use the filter. Up-and-coming
musician Lance created a
Snapchat geofilter for a
concert where potential fans
of his music would be. It
ended up that major stars
Diplo and Skrillex took a
selfie on Diplo’s Snapchat
account using Lance’s
geofilter. The filter, which
cost only $15, reached
millions of Snapchat
followers. In doing so, it
spread the word about his
album.
Final Thoughts
Social media marketers want to engage, inform, and
excite their audiences. By using Snapchat geofilters,
a small investment can go far. These five examples
show the variety of ways you can use Snapchat
geofilters to expand your brand and inspire your
community.
Thank You!
Read the full article on Social Media Examiner
http://www.socialmediaexaminer.com/5-creative-
ways-to-use-snapchat-geofilters-for-business/