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This week’s digital marke1ng success story is about Chris Hall at
What we learn: How to get over 10.5 million ad views for
under $20.
(Courtesy of a Snapchat Geofilter)
Snapchat is a phone only app that allows businesses to share photos or videos.
When a Snapchat user takes a picture or video, they swipe leH or right on the screen to access a library of designs that lay over top the picture or video.
Availability of these overlay designs is based on the user’s geographic loca1on. They are called Snapchat Geofilters.
Snapchat Geofilters
I live in Holland, MI so this filter is available.
Any business can adver1se on Snapchat by designing and sharing their own On-‐Demand Geofilter (for a trade show, conference, community event, grand opening, sale etc…).
On-‐Demand Geofilters
It is important to note that On-‐Demand Geofilters can only be shared for a limited 1me. Snapchat requires selec1ng a specific number of days and 1mes within those days when your company’s On-‐Demand Geofilter will be available.
On-‐Demand Geofilters
When a Snapchat user is in a geographic loca1on where a company’s On-‐Demand Geofilter is available, the user can select that design from the Geofilter library and overlay it on their picture or video, to their followers.
This user has just adverBsed on behalf of that company.
On-‐Demand Geofilters
Chris hall ran an On-‐Demand Geofilter for a sneaker event aQended by DJ Khaled.
On-‐Demand Geofilter for DJ Khaled Event
Geofilter
Here’s What Happened to the Growth of Kickster’s app…
The Kickster app received thousands of downloads aHer the On-‐Demand Geofilter went live.
Why Was This On-‐Demand Geofilter EffecBve?
1. Highly targeted at the aQendees and the celebrity headlining the event — “We The Best” is DJ Khaled’s brand and “Major key” is a catch phrase he uses (no1ce the key on the geofilter picture).
2. Designed so event aQendees would want to share it.
3. Really cheap at $17.54 and garnered 10.5 million views.
Why Was This On-‐Demand Geofilter EffecBve?
DJ Khaled used Chris’ On-‐Demand Geofilter more than once at the event and since he has over 6 million followers, the views of the On-‐Demand Geofilter skyrocketed.
Chris con1nued to target DJ Khaled events and concerts in which he performed during Beyonce’s Forma1on Tour. He kept the design similar while only changing the city.
At the end of the tour, his On-‐Demand Geofilters had amassed over 95 million views.
The Bigger Picture: On-‐Demand Geofilters Can be Targeted at Event ATendees and Their Influencers
There are over 150+ million daily ac1ve Snapchat users that share about 9,000 snaps per second (more than 777 million per day).
The best way to know the effec1veness of a Snapchat On-‐Demand Geofilter promo1on is to try it. For $30, $40 or $50, what do you have to lose?
On-‐Demand Geofilters Are Really Cheap, Why Not Try Them?
14% of smart phone users in the United States over 34 are on Snapchat (up from 2% in 2013).
Trends indicate more and more Snapchat usage among each demographic.
It’s only a maQer of 1me un1l Snapchat hits cri1cal mass with the older genera1on.
Your Customers Will be on Snapchat If They Aren’t Already
A $20 On-‐Demand Geofilter today might be $200 six months from now.
Google Adwords were as low as $0.05 per click soon aHer launch in 2000 while the average now is over $2.00 per click.
The price of an On-‐Demand Geofilter will be higher in 2017 than 2016.
Snapchat On-‐Demand Geofilters Are Cheap…For Now
QuesBon is, by how much?
Tell me what you think here:
www.snapchat.com/add/
@claytonjay101
.com/asiLearnDigitalMarketing
