Social Media in 2014Tips, Tricks and Tactics for Success

1. Social media is about connection

Social connectedness is ournew way of life

We don’t like seeing ads in our newsfeeds

We love buying (and we will) but we don’t like being sold to

Success comes when relationships are nurtured and

values shared

People are looking for businesses who offer:

•Help•Entertainment•Discounts•Engagement•Fun

When interaction is enjoyable, valuable, and worthwhile to them – you’re winning!

2. Social media isn’t new anymore

You have to think outside the square – get creative and find ways to capture

attention

Why do your customers choose

you? That has to shine through online too

3. Images are vital

Photos on Facebook 53% more likes 104% more comments 84% more clickthrough

Images with Tweets 18% more clicks 89% more favourites 150% more retweets

The role of a graphic designer is alive and well but …. they’re

now designing for the digital space

Use images to grab attention

Remember images must be good

quality, fit properly and load quickly

4. Develop a memorable brand

Be clear on your brand.

Both visuals and message

Be consistent and be bold

5. Be Mobile Ready

Mobiles are on the rise

mobile usage is expected to exceed desktop use in

2014/2015

• Only link to mobile responsive websites

• Use images that fit mobile news feeds

• Use mobile ready applications

• Include clickable links

6. Social media influences search

Search engines use social to validate you

7. Content is the star of the show

Find your voice and share information rich

content

Before you post consider “is this

shareable?”

8. The future is “Pay to Play”

Social ads are targetted, cost effective, measurable

Assign a budget to

social media

9. Which Platforms?what is relevant and important to you …

Facebook

Twitter

Linked In

Google+

YouTube

Pinterest

Instagram

Examples – retail

Tee and MeStarted 17th January

Fun photos

Competitions

Discounts and GamesDiscounts and Games

Examples – tourism

Australia.com5.4 million likes

Very high engagement

Viral sharing

Triggered byFriday Fan

Photos

Massiveengagement

Examples – service

AustralianArmyHigh engagement

Informative

Realstories

And realpeople

When should you get started?

NOW!

2014 is your year to embrace the new way of

communicating

Make it huge!Please connect with me

Francine Bishopwww.mayvintraining.com.au

www.socialmediabusinessschool.com.au