2015 SBDC Social Media Seminar (March)

© 2015 LydiaSnider.com

Solving the Social Media Puzzle with

Lydia Snider


My philosophy:

• There is no silver bullet.

• Data driven decisions.

• Quality over Quantity.

• It is about building relationships.

• Every business does NOT need to

be on every social media site.



You will probably have more questions than answers for your business’ online

presence.


The Biggest Mistakes I See

Twitter is stupid &

Instagram is Twitter for

people who can’t read.



Cultural Shift:Print not as trusted as

online recommendations from “friends”.

Social Networks Influence 74% of buying decisions.


A neutral or positive share, comment, like, repost, repin, tweet, retweet is essentially

an endorsement or recommendation.



Image Flickr Gilles Gonthier


Image Flickr Kool Cats Photography


2000 Late

Website


Social Media


Online Presence

From now on...



Your website only gets one

chance to make a 1st impression.


A great website is in the eye of your customer.


How well is it working?

Photo: Flickr ell brown

http://ow.ly/uCOzg


What is a great website in the eyes of today’s consumers?

Function.

Function.

Function.


Photo: Filckr rayand


57% say they won’t recommend a

business with a poorly designed

mobile site.

Source: DigitalBuzzBlog.com

http://www.digitalbuzzblog.com/infographic-2013-mobile-growth-statistics/


Not having a mobile optimized site is like

closing your store one day a week.

Source: DigitalBuzzBlog.com

http://www.digitalbuzzblog.com/infographic-2013-mobile-growth-statistics/


What function do your customers want from your website?


What is the call to action for your

website?

Your website must work with

social media even if you don’t.



Test your website on different social media platforms.

What if any images appear?

What description appears?



Photo: flickr Jaguar MENA




Google’s job is to deliver the best and most

current answer to a question.


Blog


Information


Entertainment

Photo: flickr Tibor Kovas


Who are you talking to?

What are you contributing to the

conversation?


Where are you leadingthe conversation?


Photo: flickr Jaguar MENA


Image Flickr Gilles Gonthier


Who are you talking to?

What are you contributing to the conversation?

Where are they having this conversation?


Universal Rules

Social Media is a Channel for Conversation.

NOT sales tool!


Curator of Content: 80/20


http://www.lydiasnider.com/facebook-ads/

Quality vs. Quantity Followers


The backyard BBQ

The carpool line

The new grandma email forwarding

1/day


80/20 Looks Like…Related articleRelated article

Picture/Quote picLink to article on your site

Related articleRelated article

picture



Wide range everything from

Justin Bieber fans to journalists to mommy

bloggers to political activists.

3+/day


#hashtags inventory conversations


80/20 Looks Like… Related article

RetweetRelated article

Link from your siteRetweet

Related ArticleLink from your site


Women planning imaginary weddings,

dressing kids that don’t exist & decorating houses

they can’t afford.

Men pretending they are James Bond.


Ideal if have online shopping cart and can ship

at least nationwide.


80/20 Looks Like

https://www.pinterest.com/chobani/






No longer dusty filing cabinet of resumes of

people looking for corporate jobs.

Up to 1x/day M-F


Who are the other people you do business with?

• Investors• Partners• Corporate Clients


Company pages which can post updates

Pulse — blog publishing platform


Strong SEO.

People use it for research.

Clean up your profile even if not part of your overall

marketing plan.


Where the kids fleeing Facebook are heading.

FoodMusicFashionLifestyle


Very similar to Twitter. Engagement driven by hashtags & mentions.

Can like content, cannot reshare content


Great for customer generated conversation.

Want them to post pics & tag your business.


Where else do your people hang out online?

ForumsNiche Sites


Pre schedule posts to Facebook, Twitter, LinkedIn, G+ business

Pinterest & Instagram do not allow prescheduling


Data Driven Decisions

Google AnalyticsSocial Sites’ Analytics


Photo: Flickr sara.lauderdale


Photo: Flickr Joe Shlabotnik


Photo:: Flickr katerha


Photo: Flickr Dan Zen


Photo: Flickr Dan Zen

Please fill out your evaluations and let us know how we can help you

grow your business.

Thank you to our Sponsors!


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