20 Super Actionable

Social Media TipsFind Your Way to Social Media Success

Use Google Alerts as a great source of

daily content for curation.”

Ed Marsh

Founder, Consilium Global Business Advisors, LLC

@edbmarsh

Become a reader.

To start sharing good,

readable, share-worthy

content, you need to

start reading.”

Jamie Cartwright

Marketing Manager,

Weidert Group

@cart_writing

Andrew Osegi

Social Media Manager, Kuno Creative

@AEOsegi

Test. Test. Test. Your success is

susceptible to change every

month, every week and every day.”

Download the Benchmarks Report Now

Looking for a way to measure

your success?

Build a steady pipeline of blog articles, slide decks,

ebooks and infographics to share on social media.

Spend 90% of you time on content creation, and only

the last 10% of your time on social media itself.”

Chris Strom

Principal, ClearPivot

@cgstrom

Marc Herschberger

Inbound Strategist, Revenue River Marketing

@marcherschberge

Pick and choose wisely when it comes to

newsjacking. It is time-consuming to continually

ride the waves of trending topics on social media.”

Alisa Meredith

Consultant, OverGo Studio

@alisammeredith

Embrace Pinterest! Use it to

inspire and inform. Make

sure your content is

optimized for Pinterest by

using gorgeous visuals and

optimized alternative text.”

Andrew DuPrat

Web Specialist, New Breed

@Andrew_DuPrat

Write and post content for YOUR personal

audience! Always think about different ways you

can delight them.”

Kathleen Booth

Owner & CEO, Quintain Marketing

@Quintain

Don’t forget to build relationships with social media

influencers. These are industry experts or local

influencers if you’re trying to reach a specific

geographic area.”

Matthew Bivens

Marketing Director, 98toGo

@mattbivens

Resist the temptation to

jump into every social media

platform. Select the networks

that are most important to

your customers.”

George Thomas

Inbound Marketing Brand Strategist, The Sales Lion

@georgebthomas

Social media is not only about

the measurement of social

metrics. It’s also about asking

yourself how you can help

someone, make their day

better, or simply make them

smile. You’ll win more

business than if you only

focus on like, shares and

retweets.”

Jeremy Epstein

VP Marketing, Sprinklr

@jer979

Know who your audience is, what makes them tick,

what their relationship is with your company and

what you’ve spoken about with them previously.”

Download the Guide Now

Want to get to

know your

audience

better?

Streamline

your social

listening!

Tom Burgess

Inbound Marketing Coordinator, Revenue River

Marketing

@Tomburgess88

Keep it light! And by light, I mean …

light. Don’t be so rigid or straight

when publishing on social because,

for Twitter’s sake, you only have

140 characters.”

Carrie Dagenhard

Brand Journalist, Kuno Creative

@ohjustcarrie

All business and no play makes

for a dull feed. Sprinkle a little

pizzazz and humor into your

tweets. Be human.”

Mike Del Cuore

Digital Marketing Strategist, Revenue River

@mikedelcuore

Use your buyer personas as a tool to

craft your social media messages to

ensure the right content is targeted at

the right people at the right time.”

Download the Guide Now

Need to grow your target

audience?

Start here:

Nicole Rende

Senior Search Analyst, Revenue River Marketing

@nicolecrende

Create SEO-friendly social media

profiles. Make sure all profiles are

extremely descriptive in the

‘About’ sections. Describe your

business, but don’t stuff

keywords.”

Matt Lee

Director of Marketing, Adhere Creative

@matt_lee

Consider a Google Virtual Tour.

Google is always looking to validate

businesses at physical locations. A

Google-trusted photographer will

come to your office and verify your

listing.”

Michael Reynolds

President / CEO, SpinWeb

@michaelreynolds

Every organization could take

advantage of Custom Audiences on

Twitter and Facebook to target people

who previously visited your website.”

Peg Fitzpatrick

Social Media Strategist and Author

@PegFitzpatrick

There’s no ‘best time to tweet.’

Everyone has different

followers with separate

demographics. Therefore, don’t

tweet on Monday at 1pm

because you once saw that

suggestion on an infographic.”

Eric Pratt

Managing Partner, Revenue River

@eric_pratt

The word “auto” should never

be mentioned with social

media. It’s about sharing,

engaging, and community,

not automated messaging.”

Created by

Lauren

Pedigo

@laurencpedigo

Inbound Marketing Specialist

HubSpot

Thanks for Reading!