Event Apps:Maximising Usage Rates

65%Internet

UseNow

Occurs on Mobile

How do you leverage that time to make your

event great?Swapcard is here to

help

Event Usage Pain PointsWhat’s preventing your attendees from using your event app?

“Problems emerge when you forget

that your attendees have lives outside your event. There’s work

to do, families to see and any number of things which rank

higher than downloading your event app.

“

What are the major limits?Attendees...

◎Weren’t reminded enough◎Weren’t informed of the app early enough◎Don’t know what benefits exist for them

in the app

Boosting event app usage is a slow game, its a case of start early, post often

TIMING IS EVERYTHING

Know your attendees, know their schedules

For your teamDon’t leave event app development to the last minute.

Have one specific person in charge of event app promotion

TimingSocial MediaLook at all the metrics you already have about when your attendees are paying attention

Create a promotion schedule early on

WIFIWant to drive your attendees insane? Underinvest in wifi

Make sure connecting is easyIf app downloads are low pre-event, your wifi service will have to handle high app download rates at the event.

◎Talk to your venue about wifi limitations◎Look at download rates the week before

your event to predict what download rates during will look like

◎Create an incentive to download beforehand (extra content, free coffee etc)

Make your communicationstand outWe are all bombarded with content all the time. Making information about your app stand out to attendees can be frustrating.

Use visual content to attract usersPhotosA photo is a good start. Research what images are likely to draw the eye - faces, emotion and color are all likely to attract attention

VIdeosVideo content is taking the lion’s share of timeline space on social media. Hire a videographer or livestream via Facebook Live/Instagram/Periscope

Gifs/New OptionsGifs or options like Instagram Boomerang can be a great halfway point if you don’t have the time or resources to look into more complex video content.

Want great usage rates? REMEMBER YOUR

ATTENDEES

Start at the beginning

Stay focused on attendee needs when choosing an app

Clearly communicate app benefits pre event

Create a programme that makes full use of the app features

Your event app should be great for you and your attendees

Great event app

experience

Organisers: AnalyticsEasy updatesStress free support

Attendees:Intuitive

UsefulEasy to access

ONSITE PROMOTIONTech support, key speakers and

visible information

Its never too late to get those last few downloads

◎Leverage key speakers influence◎Create small lulls in activity to give

attendees a chance to download the app◎Have onsite support available to

attendees◎Support should be clearly visible

200,000People currently use Swapcard for events, and we’re always aiming

higher!

thanks!ANY

QUESTIONS?

You can find us at:@swapcard

info@swapcard.comwww.swapcard.com

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