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Why Social Audience Acquisition
· works?
· is cost-effective?
· is better than a Native SSP?
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This is for you if
• YourunalargeInternetpublication
• Yourunheavycontactmarketingforsales
• Yourunyourownblog
• Youbuyanysoroftraffic
• Youhaveanyweb-pagewithads
• Youlikemoney
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It’s all real peopleBut isn’t buying traffic also real people?
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It’s the next wave of audience acquisition
• The biggest publishers acquire more than 20% from Facebook
• Twitter is good, but a tweet only lasts 2 minutes on average.
They browse more pages than Taboola or Outbrain visitors
• Psst! We get 4-7 page-view’s on average. No one else does!
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You’re not buying accidental clicksIn fact, every time we put out a post, it gets hundreds of shares!
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Most SSP clicks come from click-baitAnd don’t go too crazy, but...
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Of users from Taboola leave upon the page loading
P.S. Not good when you want a ROI!
79.84%
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Your audience becomes 1 billion people
Active, engaged, desktop or mobile users... All for you!
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There’s no shortage to how big or how little you can make your targeting pool.
Locations, interests, age, gender, where they last traveled, etc.What they listened to on Spotify? What they watched on Hulu? There’s no limit!
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83% of BuzzFeed’s social traffic is FacebookDon’t lie, you’re a part of that, too!
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That should let you know Facebook is the vehicle to use.
If it’s not, then you don’t have to keep reading this presentation.
349M
60M
12.5M
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Your content will really go “Viral.”Especially when you target it properly
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Unlikewhenyoubuy1millionclicksofrandompeople,
You can target your content to the right audience to truly make your post go “Viral.”
With an SSP, you can white-list sites, but that only does so much. #79.84%
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RelevancyFacebook changes their algorithms daily
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When running Facebook campaigns (especially with us) you can figure out how to ensure
your content stays relevant on social media, and attracts the right audience.
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(We) A/B/C/D TestSo you don’t have to!
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With real-time analytics as to how your post is doing, you can adjust, create, alter, or delete your copy and creatives to make sure CTRs are high, CPC’s are low and engagement is killing it.
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Targeting
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Unlike with content recommendation widgets, with Facebook you’re able to pinpoint your
audience down to the song they listened to yesterday.
Was it Kendrick? Or, was it Bieber’s new album?
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It looks NaturalThere’s no click-baiting allowed on Facebook!
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Rather than having your article in the middle of 5 other random articles, on Facebook your
post can express its own branding.
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Life Time Value (LTV)
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On average Facebook users (from us) will browse 4-7 pages
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Of those users become organic users to the site*
*Gravity4PublisherCampaign
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End up liking your Facebook page**Gravity4PublisherCampaign
14%
