10 things learnt about social media in 2014

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MEDIAVISION – DEFINING QUALITY OF CONTENT MARKETING - NOVEMBER 2014

10 THINGS I LEARNT ABOUT SOCIAL IN 2014

Head of Social Jodie Harris



Like the bright lights of New York City, social media neversleeps. This doesn’t mean that you should be speakingabout your brand 24/7. If you have a social followingthat is forever switched on, create social content that willengage with them and is aligned with yourbrand first.

NO ONE CARES ABOUT YOUR BRAND 24/7



As much as the main three (Twitter, Facebook and Google+)play a prominent role in today’s social media marketing, newplatforms are forever emerging. Embrace the new platforms,as they could be the perfect space for a particular client.

NEW PLATFORMS SHOULD NEVER BE IGNORED



‘Facebook is becoming the granny platform’ is anotherscare mongering statement like ‘print or SEO is dead’.Facebook is changing, yes. Facebook is evolving, yes.But dying? No!

FACEBOOK IS NOT LOSING THE YOUTH



Just because your social media marketing is attracting a lot of followers, doesn’t mean they are your target market or they will engage with your brand. Focus on quality content that only your true fans will love and engage with.

ENGAGEMENT > FOLLOWING



Ask the client what is happening across all departments -from their design team, to marketing, PR, and sales, rightdown to the showroom floor. This will ensure that yougive their content calendar as diverse a feelas possible.

ASK CLIENTS THE RIGHT QUESTIONS



A brand’s social needs to look natural and a little unpolished for it to feel effortless. A content plan can be great to forward plan, but it needs to be balanced with the unplanned activity to feel current.

BALANCE THE PLANNED AND UNPLANNED



A great social campaign or plan relies on its allies.Whether it is Digital PR or Content Marketing, make surethey are utilised in your social media campaign.

RELY ON OTHER SERVICES



READ, READ & READ SOME MORE

Social is ever changing and what you read 6 months ago might not apply to what you are working on now. Make sure you set aside some time every week to scan marketing and brand news that can affect your social marketing.



No social account should be handled by just one person. Either a team or an understudy needs to make sure they are on hand to take over when needed. It is important to not only call on the understudy, but to work with them every week to keep them up to speed with the client.

HAVE AN UNDERSTUDY



10 Keep your objectives for an overall social strategyclear and concise, with the aims and targetssegmented for each platform. Regular reportingand measuring will keep youraims and goals front of mind.

KEEP YOUR OBJECTIVES SIMPLE


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PLAN YOUR NEXT SOCIAL MEDIA CAMPAIGN WITH US.

Jodie Harris

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10 things learnt about social media in 2014