Nowadays, social media marketing is on boom. It has changed the way businesses

market themselves online.

It has reduced the distance between the customer and a business.

If you are in business, whether you are a large or small company, social networking is

your online connection to customers and potential clients.

It’s a golden opportunity to turn your fans, followers, readers and subscribers into

marketing evangelists. Social media offers clear visibility unlike any other marketing

medium.

Given the power of social media, wouldn’t you agree that it is critically important for

businesses to not only get social, but implement strategies and processes that support

scalability, efficiency, and successful social engagement?

I would say YES!

Build a Winning Social Media Strategy

This last week I had the opportunity to join a weekly webinar committed to helping

business professionals boost their personal brand visibility through the power of social

media.

The turnout was overwhelming with over six hundred marketers logging in to listen as I

shared social media strategy for business.

1. Recognize Your Target Market

Social media usage varies from one demographic to the next. Take the time to research

and understand exactly how, when and why your target audience is using social media.

It is also vital to identify a target demographics’ preferred social media platform so that

your strategy can be focused and direct.

2. Take the Time to draft Your Content

Don’t be in haste to launch your content online, carefully think through the message and

goal of each post.

Whether it is a Facebook post or blog article, every word you write should support your

end goal.

Is your goal to drive traffic towards your latest product? Maybe you have a service that

you are spotlighting this month. Whatever the case, do not lose sight of the end result

you are working towards.

3. Create a Cross-Platform Strategy

The most successful companies leveraging social media are expanding their influence to

several platforms.

Apart from being on Facebook and Twitter they’re enriching their brand with Instagram,

Pinterest, Google+ Tumblr, blogs, and LinkedIn.

4. Keep Your Branding Consistent

While setting up your social accounts on different social media networks, make sure your

logo, color scheme, fonts and graphics are consistent.

You want to ensure that no matter where people connect with you, your personal brand

is easily identifiable. The design should be unique and eye-catching.

5. Jumble it Up

Don’t just stick with the same old “picture with a caption” format.

The best social media strategies mix up tactics when it comes to posting, whether the

content is a link, image or text only.

Try changing things up and incorporating Infographics, quotes from your latest post or

answers to questions. The objective here is to generate content that people will interact

with by clicking on it, commenting, or sharing it with their friends.

6. Engage Your Audience

Once you being to catch the attention of your audience, make sure they feel special.

Respond to comments, soothe concerns and answer questions. It is important that you

stay consistent in your messaging, and maintain a professional demeanour.

7. Follow the 70-30 rule

The 70-30 rule follows this strategy: maintain seventy percent engaging content and

thirty percent promotional. This won’t make your customer feel boring. Keep them

engaged.

The seventy percent should be fun, interesting and useful to the online user. Let your

audience get involved in the conversation, rather than feeling as if they are being “sold”

every time you post.

8. Check Your Google Analytics

Research should be the backbone of any social media strategy.

Google Analytics offers a rich database of statistics and analytics that can (and should)

guide your posting and strategy decisions.

Leverage this information to learn as much as possible about which content is making

the biggest impact with your community. Evaluate how and why some content works and

some falls short.

9. Keep Up with Industry Trends

Maintaining a finger on the pulse of trending topics and stories relevant to your target

market should always be at the top of your to-do list.

Post regularly to get natural audience. Try to be innovative and unique every time.

You can buy Twitter retweets, facebook likes, twitter followers to show continuous

activity on the social platforms.

Keeping your posts timely is a sure way to improve the organic reach of any post.

10. Reassess, Revise, and Rework

Take the information you cull from your analytics and adjust your strategy. Social media

is fluid. This means your strategy must remain agile and flexible.

If you follow these 10 steps honestly, those are not far when you will boast upon your

successful social media marketing.

You can also promote your social presence by buying twitter retweets. This will help you

in enhancing your social presence.

You

Don’t be afraid to change things up!