Nowadays, social media marketing is on boom. It has changed the way businesses
market themselves online.
It has reduced the distance between the customer and a business.
If you are in business, whether you are a large or small company, social networking is
your online connection to customers and potential clients.
It’s a golden opportunity to turn your fans, followers, readers and subscribers into
marketing evangelists. Social media offers clear visibility unlike any other marketing
medium.
Given the power of social media, wouldn’t you agree that it is critically important for
businesses to not only get social, but implement strategies and processes that support
scalability, efficiency, and successful social engagement?
I would say YES!
Build a Winning Social Media Strategy
This last week I had the opportunity to join a weekly webinar committed to helping
business professionals boost their personal brand visibility through the power of social
media.
The turnout was overwhelming with over six hundred marketers logging in to listen as I
shared social media strategy for business.
1. Recognize Your Target Market
Social media usage varies from one demographic to the next. Take the time to research
and understand exactly how, when and why your target audience is using social media.
It is also vital to identify a target demographics’ preferred social media platform so that
your strategy can be focused and direct.
2. Take the Time to draft Your Content
Don’t be in haste to launch your content online, carefully think through the message and
goal of each post.
Whether it is a Facebook post or blog article, every word you write should support your
end goal.
Is your goal to drive traffic towards your latest product? Maybe you have a service that
you are spotlighting this month. Whatever the case, do not lose sight of the end result
you are working towards.
3. Create a Cross-Platform Strategy
The most successful companies leveraging social media are expanding their influence to
several platforms.
Apart from being on Facebook and Twitter they’re enriching their brand with Instagram,
Pinterest, Google+ Tumblr, blogs, and LinkedIn.
4. Keep Your Branding Consistent
While setting up your social accounts on different social media networks, make sure your
logo, color scheme, fonts and graphics are consistent.
You want to ensure that no matter where people connect with you, your personal brand
is easily identifiable. The design should be unique and eye-catching.
5. Jumble it Up
Don’t just stick with the same old “picture with a caption” format.
The best social media strategies mix up tactics when it comes to posting, whether the
content is a link, image or text only.
Try changing things up and incorporating Infographics, quotes from your latest post or
answers to questions. The objective here is to generate content that people will interact
with by clicking on it, commenting, or sharing it with their friends.
6. Engage Your Audience
Once you being to catch the attention of your audience, make sure they feel special.
Respond to comments, soothe concerns and answer questions. It is important that you
stay consistent in your messaging, and maintain a professional demeanour.
7. Follow the 70-30 rule
The 70-30 rule follows this strategy: maintain seventy percent engaging content and
thirty percent promotional. This won’t make your customer feel boring. Keep them
engaged.
The seventy percent should be fun, interesting and useful to the online user. Let your
audience get involved in the conversation, rather than feeling as if they are being “sold”
every time you post.
8. Check Your Google Analytics
Research should be the backbone of any social media strategy.
Google Analytics offers a rich database of statistics and analytics that can (and should)
guide your posting and strategy decisions.
Leverage this information to learn as much as possible about which content is making
the biggest impact with your community. Evaluate how and why some content works and
some falls short.
9. Keep Up with Industry Trends
Maintaining a finger on the pulse of trending topics and stories relevant to your target
market should always be at the top of your to-do list.
Post regularly to get natural audience. Try to be innovative and unique every time.
You can buy Twitter retweets, facebook likes, twitter followers to show continuous
activity on the social platforms.
Keeping your posts timely is a sure way to improve the organic reach of any post.
10. Reassess, Revise, and Rework
Take the information you cull from your analytics and adjust your strategy. Social media
is fluid. This means your strategy must remain agile and flexible.
If you follow these 10 steps honestly, those are not far when you will boast upon your
successful social media marketing.
You can also promote your social presence by buying twitter retweets. This will help you
in enhancing your social presence.
You
Don’t be afraid to change things up!