10 REASONS YOU SHOULD FIRE YOUR SOCIAL

MEDIA AGENCY

PRESENTED BY

THEY MAKE FOLLOWER COUNTS A PRIORITY

If they say anything l ike big follower counts or high l ike numbers or even mention it as a success metric, f ire them. These are empty metrics; you can buy these numbers in a heartbeat.

THEY MENTION‘KLOUT’

Influencer marketing deserves is bespoke. You take different metrics into hand dependent

on the campaign. 

THE SOCIAL MEDIA REPORT IS 60 PAGES LONG The report needs to be straight to the point, show what’s worked, what hasn’t, how it ’s being changed and so forth with a summary. Done

THE CONTENT PLAN ISVAGUE

The content plan needs to have data behind it. Your

agency or consultant should be using some sort of system

or tool that justif ies what content you are sharing. You

need to know why its being suggested as content. 

NO SCIENCE BEHIND HASHTAGS

When looking for related hashtags or even ones that are doing well , use something l ike Ritetag. Ritetag wil l help show connotations or show you popular tags you could use

ONE SIZE FITS ALL AUTOMATION

There are different audiences on each channel; content needs to be repurposed for each one. Hashtags serve no purpose on Linkedin, so why would you have them? Some images need to be resized to best-fit feeds.

NO AUDITING OF EFFORTS

You need to audit your channels. This way you can easily see what works, what doesn’t, what's needed and more. If they aren’t asking for this they are just taking over the account and trying some stuff.

NO ESTABLISHED KPIS

Your agency needs to show you some form of success

measurement. Even if they are merely contributing to a user

journey they need to show this. They can show some pretty graph of growth or reach but what does that mean to the sales team? 

NOT SUGGESTING PAID

Organic needs help. A good agency or consultant wil l recommend paid activity balanced with organic activity. They wil l know when you should spend and when a piece of content needs a boost.

USING GOOGLE FORINFLUENCERS

 There is a process. There is research; there are metrics to

take into account for the campaign goals. Use the tools available; there are plenty out there. Create your formula for

the task at hand and then fi lter through the influencers

you need 

FULL BLOG POST HERE: BIT.LY/VHBLOG32

This deck is based on a blog post from VHDigital. To read the full post head over here

T w i t t e r : @ v i n c e n t h a y w o o d I n s t a g r a m : @ v i n c e n t h S n a p c h a t : v i n c e n t h a y w o o d W e b s i t e : w w w . v h d i g i t a l . c o . u k  

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