WINNING THE GAME OF BUSINESS

Current Challenges

Being Human

The Platforms

Current Challenges

Transactional Attitude

Not Being Human

Tactics

Asking for a sale first without adding value

Not Respecting the Market which knows you have something to sell

Always Promoting a product or service you are selling

Lack of Engagement

Commenting just to promote

The Human Element

THE HUMAN TOUCH

Empathy

Finding creative ways to add value to the conversation

Asking what you can do for them

Educating customers about your product or service

Building a relationship first, then ask for the sale

The Platforms

Twitter is Noisy

Posting the same thing a few times is ok

Twitter search is best to find out what people are saying

Twitter posts are optimized for google search results

Reply to everyone

Show gratitude even if you only have one follower

Quickest way to reach brands directly

Create custom geofilters for your location or special eventCollaborate with relevant influencersDownload snapcode and make it your profile photoOffer exclusive content and deals only on the platformUse the drawing function for your snaps

SnapchatPut at the bottom of your email under your name

Ensure everything you posts adds value. Branding should always be in the forefront

Instagram All about Images. With relevant copyFind out who followers your competition and engage with themContinuity is important. A consistent theme, typography and voiceCreate a conversation that goes beyond the narrative of the photo

Find your rhythm with posting. Example some post once others three or more per day

Use http://www.groundsignal.com/ as it has a lot of ways in which they collect data that can help you market your product or service

Perfect for B2B

Publish posts for your industry

Do not post with hashtags they don't use them

Create decks for slide share Like this one

Use the recruiting tool to find the best talent to hire

LINKED

HONORABLE MENTIONSAnchor : Like twitter for voice

Facebook: Didn't mention to see if you read through the slides

music.ly: can create music videos• Dance to songs

• DuetsDidn't mention because I am Still practicing the platform

RantsBuilding a brand is hard workIts about legacy so keep that insight at all timesFind out who you are and why you matter than share your storyTactics are superficial where as branding builds depth which creates loyalty

Stop spending money on ebooks, and gurus everything can be found online

Focus on your business

Listen

Be a practitioner, it takes time. It takes months not hours.

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