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Getting ready to embark on a podcast? Check out these ideas on formalizing a strategy to get the maximum impact - including tips on where to distribute it and what to do with it for maximum syndication impact. Most importantly, don't forget to optimize!
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PODCAST SERIES STEP-BY-STEP DISTRIBUTION for: __________________________________ Guest: _________________
o Record interview | Recording date: _______ | Audio File downloaded from library {use SEO friendly title!} Date: _________
o Use Audacity audio file editor / Fiverr
o remove beginning and end “this call is being recorded”
o add beginning and end music intro
o Create bit.ly for tracking podcast distribution
{bit.ly URL of page on site: _____________________________} {bit.ly URL of podomatic page: ____________________________}
o Upload edited final file to branded Podomatic library {https://www.podomatic.com/quick_post}
o Optimize for SEO {adjust podcast settings: a) keywords/tags, b) add image (create 1400px x 1400px), c) SEO friendly
description with CCC attribution, d) in sidebar: add “favorite links” i.e. Twitter, FB, download from Slideshare…
o (create CCC Attribution: http://creativecommons.org/choose/)
o Add CCC Attribution license information/instructions
o Submit to iTunes | Archive http://archive.org/create/ | Soundcloud http://soundcloud.com/upload
o Create page on site for podcast {bit.ly}
o Create SEO optimized overview {Add transcript?}
o Create image
o Add link to Press Release on Pitch Engine
o Embed and make it available on-demand for download | embed | play in new window {use bit.ly for Podomatic page}
Make it available to subscribe via iTunes, Stitcher, SoundCloud, or Blackberry
o Add page to menu on site so it shows to users / update sidebar link?
o Socialize interview podcast across Social Media Platform (SMP)
Social Media marketing efforts:
{share cover art & bit.ly URL that goes to page on site}
o Facebook
o Facebook profile
o Google+ co page
o Instagram
o Pinterest
o Twitter
o LinkedIn co. page
discussion
o LinkedIn profile
Visual/Video marketing efforts:
o Slideshare {upload visual presentation created that becomes foundation of YouTube video}
Add YouTube video to Slideshare presentation once it is available online
o Youtube {create video from Slideshare presentation}
Write Press Release about interview and relationship with company interviewed that includes link to specific podcast page on site,
plus link to external site [interviewee company] {use bit.ly URL that goes to page on site}
o Upload to Pitch Engine Library
o Create multiple video versions: 1) full length podcast & 2) Cut up and create multiple parts for YouTube with images/text {use
Slideshare presentation as basis and add final audio file using Camtasia to create animated presentation}
o Cut out testimonial if applicable and add to website on Testimonials page {URL: _________________________________}
o Email directly to appropriate people with thanks for participation and/or any “hot” targets/leads {# of emails sent: _____} {bit.ly}
o Send out in a newsletter to appropriate lists {Newsletter sent to lists: __________________________________________} {bit.ly}
o Hold Google+ hangout: hold Q&A session for anyone who has listened to it and wants to continue the conversation | Date for
Hangout: ___________________________________ Hashtag: ___________________________________
o Create evergreen event on Facebook with link to page so users can access page on site and download | embed | play in new
window the interview podcast whenever they want to … {FB event URL: ____________________________________} {bit.ly}
o Create on-going Tweet Chat | {Initial Tweet: ____________________________} #Hashtag: _________________________ {bit.ly}
o RE-SOCIALIZE: Use “lessons learned” / “tips” / “great quotes” from podcast and pull out as posts to use to continue to socialize on
SMP to extend funnel opportunities over a longer period of time. {bit.ly}
o Use YouTube clips once they are available
