SME Masterclass:Everything You Need to Know About

Connectivity

Follow us @Daisy_Group In conjunction with the CBI

Speakers

Jan WielengaProduct Manager for Data Networks at Daisy

• 30 years’ experience• Worked for Phillips, British Airways 30 and Mitel

Tom ThackrayHead of Enterprise at CBI

• Looks after the CBI’s policy on the digital economy• Focuses on small and medium-sized enterprises

What you will learn

• Why the internet is so important

• How to prepare for the future

• Which solution fits your objectives

• What funding there is available

• Have your questions answered

The CBI – The UK Digital Landscape

Technology is changing the way we live our lives

The CBI – The UK Digital Landscape

12% of ALL B2C sales are conducted online

The CBI – The UK Digital Landscape

of UK businesses already have access to right technologies92%

The CBI – The UK Digital Landscape

Billions of potential customers…

3 BILLIONINTERNET

USERS WORLDWIDE

£38billion

£52billion

£77billion

2012 2014 2018

ECOMMERCE VALUE IN THE UK

Considerations

• No ‘one size fits all’ solution

• You need to consider where your business will be in 3 to 5 years time

• Residential connections are shared and are slow

• View connectivity as an enabler

• Slow internet access can result in loss of productivity and money

SUPERFAST CONNECTIVITY CAN DRIVE YOUR BUSINESSES FORWARD

What capabilities do I need?

‘How many employees need the internet?’ – this is the WRONG approach!

‘What is the usage for each employee?’ – the right approach

INTERNET ACCESS BANDWIDTH = EMPLOYEES x SERVICES

CUSTOMER USAGE

• Guest WiFi

EMPLOYEE USAGE

• Cloud

• Booking systems

• Office 365

How much bandwidth do my employees need?

BUSINESS ONE BUSINESS TWO

6 employeesAll use the web for just email

Need 1 pie (slower connection)

6 employeesAll use the internet for the cloud

Need 3 pies (fast connection)

The opportunities

THE INTERNET IS AN ‘OPPORTUNITY ENGINE’

EcommerceBanking

Online marketing

E-learning

Supply Chain

GovernmentInteraction

Internal Communication

Customer Engagement

OnlineMarketing

Jargon

BEARERPACKET

LOSS

DOWNLOAD SPEED

FTTC

BANDWIDTHJITTER

ETHERNET

BROADBAND MIA MPLS

ADSL

LATENCY

CONTENTION RATIO

ADSL Broadband

Be aware of:• Less suitable for

bandwidth hungry apps

• Shared with others (fluctuating speeds)

• Not suitable for businesses that rely on the internet

CONSIDER THISOPTION IF YOU…

Require a low-costinternet solution

Work from home,are a sole trader or

a small business

Have up to 5Members

of staff

Consider this option if you…

Benefits:• Low cost• Mass

availability• Useful for web

browsing & emails

FTTC/FTTP (fibre) Broadband

Are a small business Have up to 20members of staff

Utilise cloud-basedapplications

Benefits:• Faster than

ADSL• Ideal for

bandwidth Hungry Applications

• Funding available

Consider this option if you…

To be aware of:• Availability• Shared with

others (fluctuating speeds)

• Struggles when lots of people require heavy bandwidth apps

Ethernet

Utilise VoIP andvideo conferencing

Have up to 20Members

of staff

Secure and missioncritical access

Benefits:• Dedicated (your

own connection)• Fast speeds• Guaranteed speeds• Secure• Reliable• Uncontended• Different flavours

Consider this option if you…

To be aware of:• Longer lead

times• Higher costs

SuperConnected Cities Scheme

AVAILABLE UNTIL

MARCH 2016

CRITERIA

1. You employ between 1 and 249 staff or volunteers2. Your turnover is less than £41 million and/or balance sheet under £35.5m*3. You are located within a SCC city

Against installation costs.

NOT ongoing costs.

SuperConnected Cities Scheme

• Aberdeen• Belfast• Birmingham• Brighton & Hove• Bristol• Cambridge• Cardiff• Coventry• Derby• Derry/Londonderry• Edinburgh

• Leeds/Bradford• London• Manchester• Newcastle• Newport• Oxford• Perth• Portsmouth• Salford• York

26 NEW CITIES ADDED

1ST APRIL

ENDS MARCH 2016

Further resources

• Super Connected Cities information:

www.daisygroup.com/business-broadband/bduk-connection-voucher-scheme/

• Daisy Connectivity Solutions:

www.daisygroup.com/products-and-solutions/business-broadband/

• Beginner’s Guide to Connectivity:

www.daisygroup.com/resource-centre/beginners-guide-connectivity/

• The Inside Track

www.daisygroup.com/resources/inside-track/

Questions…

Q&AQ&A

Follow us @Daisy_Group

• Makes the connection over copper shorter (FTTX)

• Or eliminates it altogether FTTP

• Requires a new infrastructure that is available now but not everywhere

• Aggressive rollout schedules are executed today!

Broadband technologies

• Makes use of an copper infrastructure (1877)

• Data is transferred ‘on top’ of voice

• Copper Speed = 1 / distance• Shared backbone (contention)

ADSL

FTTC

FTTP

Ethernet flavours explained

• Cost Effective• Generally available where

there is FTTx• Short lead times• Ideal for VoIP and Data• Not Scalable

EFM

EoFTTC

Carrier Fibre Ethernet (Ethernet Access Direct)

• Cost Effective if no EoFTTC• Widely available and getting

better• Longer lead times• Ideal for VoIP and Data• Not Scalable

• Highest SLA• May be subject to ECCs• Longer Leadtimes• Ideal for VoIP and Data• 10 mbps – 10 Gbps• Scalable

Ethernet applications

MPLS - What it can do:• Makes all locations act as one• Share resources (printers and servers)• Highly secure• Only one Internet Breakout• Easy to expand• Works with all access technologies

Managed internet access

Point to Point