Public Viechles For Ladies

By- Abhyuday Shah

Public Vehicles

for Ladies

Strengths1st public vehicle targeted for ladiesFeeling of security to women who feel

uncomfortable sharing seats with menPriority to women with children1st aid and self defense course to drivers to

ensure customer’s safetyEnvironment friendly vehicleManagement’s investment in business

WeaknessUnable to purchase many vehicles in the initial

stageTarget market is small so no large initial profit

OpportunitiesGreat opportunity to obtain larger share of

market if the strategy is successfulReplacing non-hybrid vehicles with hybrid

onesAcceptance of cards as a means of payment

ThreatsCompetition from other public vehiclesMay feel this service as discriminationProblem in hiring female drivers and

conductors

ConclusionThis vehicle makes women feel safe while

travellingNo arguments with the customersNecessities of women available in the vehicle