Your new way to discover places

Which problem do we solve?

Losing time to research things to do using different sources, carrying travel guides and maps and running

the chance of having a very boring trip.

The appNative Android app based on a Symfony backend.

APIs: self-built backend API + Google Direction public API.Frontend uses a Google Maps SDK for the main game UI.

Splash screen Choose a category! Choose this quest...

Or this one. Choose Player Name and... Start your quest!

Learn more about your task and pin your flag once you get there

After you pinned your first task you will see how to get to the next one

By the end of the quest you see the route you explored

Get rewards and use them to unlock exciting new stuff!

Like this bonus quest

Business Model

Customer SegmentsCustomer Relationships

Channels

Revenue Streams

Value PropositionKey Activities

Key Resources

Cost Structure

Key Partners

• Young travellers (15-30)

• Mobile-first users• Android users

~300MM people/yearPotential market:

1. Self-service2. Co-creation (2.0)

1. Invite friends (word-of-mouth)

2. Hostels/Hotels3. Airbnb/Booking.com

1. Quest Rating2. Community-generated

content

Promotion

Evaluation

Convenience

Play a game that will show you the city as if you were

part of it

Customization

Different categories and quests for different

travellers!

&

Promotion

• Problem-solving – DIY• Content creation• Check-in/Unlock content

• Content creation• Content curaton/filtering

Admin

• People (backend dev, android dev, UI designer, content creators)

• Hardware + software• Third-party apps

(Google APIs)

Content

Promotion

• Review/ratings services (Yelp!, TripAdvisor)

• Route planning services (Lonely Planet)

• Knowledge bases (Wikipedia, Google)

• Social travelling platforms (CouchSurfing)

• Accommodation booking services (HomeAway, Booking.com, Airbnb)

• Ticket/mixed booking services (Skyscanner)

• Local businesses (shops, cafés, bars, hotels, hostels...)

A

B2B: advertising from local stores/shops/services

B2C: paid quests & bonus features

B

Core content is always free for users!

40% 40% 20%Tech Content Scalability

Value proposition canvas

• List places to see• Save directions• Find tour guides to

get knowledge

• Carry paper maps• Spend time accessing

different sources of info to plan

• Book tour guides

• No previous preparation• No maps, no route

planning• Real-time game focused

on experiencing the city

• Play a game while you get to know the city

• Have hand-crafted, customized quests combined in a single platform

• Collect flags and remember places you know

• 2.0 – compare achievements with others

• Pre-made routes – no planning• No need for extra resources (e.g.

paper maps!)• Customized quests• Integrated Gmaps• Descriptions, tips & fun facts

• Maps + directions• Curated tips & stories• One platform

GAINS

PAINS

JOBS

GAIN CREATORS

PAIN-KILLERS

PRODUCTS/SERVICES

Your new way to discover places

concept proudly developed by:

Karolina Skalska (Product design)Rafael Fernandez (Android development)Sergiu Tomsa & Annamaria Kadar (Backend development)Caio Donini (Project management & business)