Product RD Session 2 - Concept of a Product

7/29/2019 Product RD Session 2 - Concept of a Product

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Product Research & DevelopmentSession 2Concept of Product

Department of Chemical Engineering2nd Semester 2012-2013

V. M. Naik


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Code of Conduct

Attendance necessary - No entry after 10minutes


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Code of Conduct


Total presence - Essential !

Physical,.. Intellectual,. Emotional


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Code of Conduct




No cell phones

No rings

No messages No games


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Code of Conduct

Attendance necessary - No entry after 10

minutes



No cell phones

No rings

No messages

No games

No preparation for quiz on the next day


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Code of Conduct

Attendance necessary - No entry after 10

minutes

Total presence Essential !


No cell phones

No rings

No messages

No games

No preparation for quiz on the next day

No sleeping in class


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CNR Raos Lecture..

Feedback


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Recapitulation of 1st Session

Motivations behind the Course

Technological Progress Is One of the Most Decisive

Contributors of Non Linear Economic Growth

..and/or Improvements in Standard of Living

Ability to Transcend Textbooks of Technology Is a

Must for Contributing to Technological Progress

Course Objectives:

Introduce

The Process of R & D

Skills Required for R & D

Competencies Required in R & D


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Why Emphasize Product R&D, rather than

Process R&D?

1. Historical Transformations in ProcessIndustry, and in the Role of a Chemical

Engineer

.Illustrative case of ICI


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Why Emphasize Product R&D, rather than

Process R&D?

1. Historical Transformations in ProcessIndustry and in the Role of a Chemical

Engineer

2.Process Represents Means;Product Represents Ends

..Re-recognition of a basic principle


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What Is a Product?

What Are the Products under Our

Consideration?


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Products as Understood in Economics

Things Produced by Labour or Effort

Result of an Act or Process

In Multiple Copies or Quantity

Which Are Sellable in Market

Which Create Wealth or Value


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Products as Understood in Economics

Things Produced by Labour or Effort

Result of an Act or Process

In Multiple Copies or Quantity

Which Are Sellable in Market

Which Create Wealth or Value


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WHAT ABOUT THIS ITEM? Is It a Product ?


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Branded SPECIALTY PRODUCTS

A Sample Collection

B d d SPECIALTY PRODUCTS


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Is Packaging an Essential Aspect of a Branded Specialty

Product?

Branded SPECIALTY PRODUCTS

A Sample Collection


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SOME SPECIALTY PRODUCTS ARE NOT

DELIVERED AS PACKAGED GOODS


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SOME BRANDED PACKAGED GOODS DO NOT

DESERVE TO BE PAID ATTENTION TO AS

PRODUCTS.Have a Look at this Futile, Self-Indulgent Innovation, Illustrated by Mark Earls


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WHAT ARE THE PRODUCTS UNDER OUR

CONSIDERATION ?

Our Course Will Primarily Focus on Creation ofProducts with Chemical Engineering Intensive Forms

and Functionalities

Which Are More Recognized by Their Performance Characteristicsthan Their Chemical Constituents


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OTHER ITEMS INCLUDED IN OUR DEFINITION OF A

PRODUCT

WORKING DEFINITION OF PRODUCTS


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WORKING DEFINITION OF PRODUCTS

UNDER OUR CONSIDERATION

Consumer or Customer Centric Designer Artifacts /

Devices / Specialty Chemicals / Process Plants/

Materials

Which Are Devised to Satisfy Specific Needs ofUsers

Which Are More Recognized by Their Performance

Than Their Constituents

Whose Form / Functionalities Are Conceived and

Created Embodying Principles of Chemical

Engineering


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THE NEXT SET OF QUESTIONS

Who Decide, and How Do They Decide What Product

One Should Develop

Is there any Standard Structured Process Available for

Product Development

What Are the Elements of a Structured Process (If Any)

for Product Development

Documents

Product RD Session 2 - Concept of a Product