Personal Branding for Accountants by Social Star

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Personal Branding for Accountants

Business has

Changedwww.socialstar.com.au

Have you changed?

www.socialstar.com.au

What’s Your Digital Brand?


“Only 4.4% of all emails are actually being opened (let alone read)”

“Only 1-3% of cold calls lead to an appointment”

“84% of all B2B decision makers begin their buying process with a

referral”

- Google, HubSpot, SmartCompany

Sales Reality

Brand Hierarchy


The Challenge

Keeping up with digital


ATTRACT RATHER THAN FIND

e-ttraction™ Marketing


How?www.socialstar.com.au


Personal Branding


Personal Branding Process


Personal Brand

http://www.andrewford.com.au/

Results


What’s Your Brand




Personal Brand Process


Tagline

Written content

Web presence

Visual Image

Social Media

Why?


Why LinkedIn for Business• The only professional network on the Internet• 6 million users in Australia – 1 in 3 business

people• 40% of users check their profile daily• Only social media in China• LinkedIn drives more traffic to B2B blogs and

sites than Twitter, Facebook and G+ combined • LinkedIn members are 50% more likely to

engage with a company they engage with on LinkedIn


, be inspired

Photography

• Size: You can upload JPG, GIF or PNG files. The ideal pixel size for your photo is between 200 x 200 to 500 x 500 so square

• Resolution: 4MB• Tips: black or white background, lead forward, it’s all in your eyes, be

inspired!• Example: au.linkedin.com/in/elizabethbardwell


Step 1 – Visual Image


Step 1 – Photos umm…no



Your PhotosBefore After

Positioning Tagline

• Size: 120 characters or approximately 15 words• Four sections:

1) Adjective describing your experience in your market2) The market you work in (your degree, qualification or main

service)3) What your niche service is4) Who you work with or what specific value you provide

• Example: au.linkedin.com/in/antonellapoggi



Your Tag LineBefore After

LinkedIn:Lecturer in Osteopathic Technique (Indirect Technique)

LinkedIn:Experienced Osteopath specialising in sport related injuries, pain relief and migraine

Linkedinau.linkedin.com/in/metinaziret


Banner

• Size: 1400 x 425, gradation at the edges, • Business: your logo or something that represents your brand• Tips: photo you have taken is great, otherwise a stock shot can be used• Examples: au.linkedin.com/in/metinaziret



Blog posts

• Blogging is the new gold SEO strategy, Google wants you to do it!

• Blog about what you want to write about, share you passion


LinkedIn Questions· Personal brand – dos and don’ts across professional and

personal channels· Getting the most out of your Linkedin/Twitter profiles

(SEO/keywords)· Posts vs updates on Linkedin· Where to find content to post· The best time of day to post· Finding/joining/participating in Linkedin groups· Easy ways to find and connect with clients



V


Connect With MeAndrew Fordlinkedin.com/in/personalbrand

www.andrewford.com.auwww.socialstar.com.au

#e_ttraction

SpeakingConsulting

Trainingwww.socialstar.com.au



http://www.socialstar.com.au/

http://www.socialstar.com.au/

Small Business & Entrepreneurship

Personal Branding for Accountants by Social Star