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Star Radio Cambridge Station Re-Brand 2015

Star Radio Cambridge New Branding 2015

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Page 1: Star Radio Cambridge New Branding 2015

Star Radio Cambridge

Station Re-Brand 2015

Page 2: Star Radio Cambridge New Branding 2015

The old logoThis logo had been in use since 2001 and started to look dated on promotional merchandise, stickers and

our website

Page 3: Star Radio Cambridge New Branding 2015

After the repositioning of the station on-air….

With new imaging,production,and a new

line upWe introduced a new look to Star

Radio

Page 4: Star Radio Cambridge New Branding 2015
Page 5: Star Radio Cambridge New Branding 2015
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Station Promo Vehicle

The new branding on the station vehicles features the skyline of the area, as well as the Star and

Logo

Page 9: Star Radio Cambridge New Branding 2015

The branding can be adapted for use in promotional activity

This is from a recent campaign promoting tourism in Sweden

The Star Radio logo takes on the colours of the Swedish flag.

Page 10: Star Radio Cambridge New Branding 2015

We also launched a new website!

Alongside the new logo featured a new responsive website, which works across all web

devices. The website and re-brand received critical acclaim from industry experts.

Page 11: Star Radio Cambridge New Branding 2015

A brand guidelines ‘bible’ was also created to ensure consistency of

application throughout the business.

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The new look to Star Radio in Cambridge puts the station in a great place

reflecting the new sound of the station

Many thanks to James Hall at Keypad Media for the superb design work!

Page 13: Star Radio Cambridge New Branding 2015