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no elevator
startup day-1
we feel a-Mazed in Startups
An MVP is not a minimal product, it is a strategy and process directed
toward making and selling a product to customers.
MVP is NOT A PRODUCT!
IDEAS
BUILD
PRESENT
MEASURE
DATA
LEARN
IDEAS
BUILD
PRESENT
MEASURE
DATA
LEARN
PROCESS in a LOOP
Ivan lawyer
Alex developer
Ideas
Million ideas Ask before do
Solve a problem
Build
Have an expert from target group
Do not overdesign early
Break problems into smaller ones
Present
Define customer segments
Do not wait for perfection
A/B Testing
Measure
Make it easy to give feedback
Few things at a time
Product usefulness and ease of use?
Data
Data is treasure chest
Do not hesitate to contact back
Ease to read and navigate
Learn
Continuous improvement
5 Whys
Generate solutions
What LEAN is not
Half-baked products
Synonime for cheap
Replacing vision
Redefining your product
LegalTrek iteration #1
Idea Simple legal tool to report cases
LegalTrek iteration #1
Present Phone call or direct conversation
LegalTrek iteration #1
Learn There is a problem We need a unified tool
Ideas & Build
LegalTrek iteration #2
Idea Spread the interest Check out feature set
Get new ideas
LegalTrek iteration #2
Present Wireframes, partly interactive
Questionnaire connected to wires
LegalTrek iteration #2
Learn Standard calendar is fine Billing is really important
95% filled completely
LegalTrek iteration #3
Idea Interactive feel of final app
Raise investors interest Check out easiness of use
and MVP feature set
LegalTrek iteration #3
Present Front-end of the app filled in with dummy
data No data input
LegalTrek iteration #3
Learn People love to have something to click
Easiness of use was praised Some features are not
decisive
LegalTrek iteration #4
Live app – Users input
In-app analytics
Fast release cycle & Feature testing
Public version May 2014
Test images, ad&site messaging / copy
Testing out markets
Intercom.io Reach out,
provide guidance, smart auto messaging
In-app tracking
IDEAS
BUILD PRESENT
MEASURE
DATA
LEARN
IDEAS
BUILD
PRESENT MEASURE
DATA
LEARN
Think before do!
Keep customers close!
Minimize drifting!
Key Takeaways
