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© Constant Contact 2014
Making the Case for MobileTips for marketing that’s mobile-friendly
156,000,000# of smartphones owned in U.S. at end of 2013Source: comscore.com
91% of U.S. adults own a cellphoneSource: theatlantic.com
65% own asmartphoneSource: Pewinternet.org
29%of Americans use ONLY mobile devices to access the internet.Source: ondeviceresearch.com
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83%of audience for this webinar note using mobile devices to manage their personal lives
80%of adults 18-44 have their smartphones with them 22 hours per day Source: mediabistro.com
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Agenda
You can’t ignore mobile
Your business & mobile
What to do today
Can’t ignore | Your business & mobile | What to do today | Next steps
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Can’t ignore
People look at smartphones
200x /day
People look at mobile devices
Can’t ignore
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50% used a mobile device to browse non-profit websites and emails.
of Americans under 35 used a mobile device to make a donation. 40%
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Can’t ignore
Local search75%used phone to get real-time, location-based informationSource: PewInternet.org
90%of mobile searches lead to an actionSource: searchengineland.com
70%who ran a local search via mobile acted within one hourSource: CMO Council
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Can’t ignore
50%of email is opened on a mobile device.Source: Litmus.com
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Can’t ignore
80%of users delete mobile email that doesn’t look good.Source: Blue Hornet
30%of users unsubscribefrom email lists after receiving mobile email that doesn’t look good.Source: Blue Hornet
Can’t ignore | Your business & mobile | What to do today | Next steps
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Your business & mobile
Source: Constant Contact customer research
Small business use of mobile
34%aren’t.
66%of small businesses are using mobile for their business.
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Your business & mobile
Why not?
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43
We’re regulated by the government
Not best for my products Cost is too high
1We’re a nonprofit...
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Your business & mobile
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“You don't get to decide which device people use to access your content.
Karen McGrane, author of Content Strategy for Mobile@karenmcgrane
They do.”
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At the end of the day, it’s about success.
Can’t ignore | Your business & mobile |
What to do today | Next steps
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Tip 1
What to do today
Avoid using too much text.
Tip 2
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What to do today
Avoid multiple columns.
Tip 3
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What to do today
Clear and easy calls to action
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Tip 4
What to do today
Avoid tiny fonts.
Minimum: 22-point headlines, 11-point body text, improved contrast
9-point font, headlines don’t stand out
Tip 4
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What to do today
Avoid tiny fonts.
Better: 22-point headlines, 16-point body text
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Tip 5 Use images carefully.
What to do today
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What to do today
Bonus 1Don’t ignore local search
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What to do today
Bonus 3Don’t ignore mobile tech.
1.4 billion images
taken on mobile per daySource: Nokia’s Vesa Jutila, at DigitalK 2012
100 hoursof video uploaded per minuteSource: youtube.com
Can’t ignore | Your business & mobile |
What to do today | Quick Review
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30%of users UNSUBSCRIBEfrom email lists after receiving mobile email that doesn’t look good.Source: Blue Hornet
29%of Americans use ONLY mobile devices to access the internet.Source: ondeviceresearch.com
50%of email is opened on a mobile device.Source: Litmus.com
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Quick Review
Less is more Focus – use less textTip 1
Use a single columnTip
2
Clear and easy calls to actionTip
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No small fonts (test, test, test!)Tip
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Use images carefully (don’t rely on them)Tip 5
Claim your listings: be found on local search!
Bonus 1
Let your customers use their phonesBonus 2
Don’t ignore your phone (pics, video, social)Bonus 3
© Constant Contact 201437
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