Growth  

alex  schultz  

WHAT  MATTERS  MOST?  

Reten2on  

days  from  acquisi2on  

%  ac2ve  (m

onthly)  

30  

#  of  users  

Figure  it  out  

hBp://www.tableausoHware.com/blog/visual-­‐analysis-­‐zeroth-­‐kind-­‐geoffrey-­‐taylor-­‐and-­‐bomb    

OPERATING  FOR  GROWTH  

Focus  

•  hBp://apod.nasa.gov/apod/ap991006.html    

Marginal  user/Magic  Moment  

TACTICS  

i18n  

Source:  hBp://www.internetworldstats.com/stats7.htm    

More  tac2cs  

•  Virality  •  SEO  •  ESPN  •  SEM  •  Affiliates/referral  programs  •  …  

Reading  list  

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