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HOW TOThe Ultimate Guide to PodcastingPODCASTBy: John Lee Dumas
HOW TO PODCAST
Join our Free Podcast
Course and learn how to create, grow, and
monetize your Podcast in 15-
days!http://www.FreePodcastCourse.com/
What is a Podcast?
A Podcast is an audio file that can be streamed or downloaded from the Internet. The three major Podcasting directories are iTunes, Soundcloud, and Stitcher Radio.
A brief history of Podcasting
2004, the first signs of Podcasting began to appear. The word Podcast was first used in an article in The Guardian.
Buzz began to build around Podcasting as Entrepreneurs immediately saw the potential of this form of communication.
The smartphone changed everything in the Podcasting world. With the introduction of the iPhone in 2007 and the Android in 2008
The tipping point happened in 2010 when over half of Americans owned smartphones.
The SmartPhone
Majority of the population now had access to a virtual computer in their pocket 24-hours a day, 7-days a week. With 3g becoming 4g and wi-fi cropping up everywhere!
The SmartPhone
Apple began investing heavily into their storefront iTunes and Podcasting took its rightful place on the navigation bar.
Apple further upped the game by making their Podcast App a recommended download on their iPhones in 2012, and native (pre-installed and unremovable) in the fall of 2014.
The Apple CarPlay
2014, Apple announced the release of Apple Car Play, Google Introduced Android Auto, and Stitcher radio introduced Stitcher Dash
HOW TOPODCAST:CREATE
Sparks a FIRE inside your belly
How to Podcast: CREATEFinding Your Topic
What am I going to Podcast about?
Step number 1 is to get your mindset right.
Something you can see exciting you in 6 months, 18 months, 3 years from now!
How to Podcast: CREATEFinding Your Topic
Your avatar is your ONE PERFECT LISTENER
WWMAW! What Would My Avatar Want?
Your TRIBE
Your Avatar
Building your Tribe
Meet JIMMY
How to Podcast: CREATEMy AVATAR
How to Podcast: CREATEEquipment
1. Computer
2. Microphone (preferably a dynamic one)
3. Recording
Logitech Clearchat Headset
How to Podcast: CREATEEquipment
How to Podcast: CREATEEquipment
Kate’s studio. A Mac Laptop and ATR-2100 mic
My studio. An iMac and a Heil PR-40
How to Podcast: CREATEEquipment
1. Adobe Audition
2. Audacity
3. Garage Band
How to Podcast: CREATERecording and Editing Software
SKYPE
- it uses technology called VOIP: Voice Over Internet Protocol.
How to Podcast: CREATEInterviewing Guests Using SKYPE
How to Podcast: CREATEAlternative Methods For RecordingAudio/Video Interviews on SKYPE
1. ecamm Call Recorder (Mac Only)
2. Pamela (PC Only)
How to Podcast: CREATEThe 8-Step Process of Creating a Podcast
1. PRESS RECORD
2. EDIT
3. Export file as an MP3
Export the file as an MP3, and the export specs I recommend are as follows: 44100 Hz 16-bit, Mono, 64kbps, CBR (constant bit rate).
How to Podcast: CREATEThe 8-Step Process of Creating a Podcast
4. Tag your MP3Important information to include in your tagging process is: Title – Podcaster Name – Podcast Name – Description – Artwork.
I recommend the tagging software ID3-Editor for this task.
5. Upload to your media hostFor around $20 a month (depending on your usage) you can upload your media files to Libsyn and receive unlimited bandwidth for a flat monthly rate.
Use promo code 'FIRE' to get the rest of this month and all of next month FREE! http://www.libsyn.com/
How to Podcast: CREATEThe 8-Step Process of Creating a Podcast
6. Schedule your Podcast’s release dateLibsyn allows you to schedule Podcasts to release on any date and at any time you desire.
7. Publish
8. Submit your Podcast to the directories
CONGRATULATIONS!
Now you have successfully created your Podcast and released it to the WORLD! The rest of this guide will be focused on sharing ways you can grow your Podcast audience and monetize.
How to Podcast: CREATE
HOW TOPODCAST:GROW
1. Have a Headquarters- WordPress Website
2. Sales/splash/email opt-in pages
How to Podcast: GROW6 Growth Strategies
- LeadPages
How to Podcast: GROW6 Growth Strategies
3. Commingle Audiences
4. Ask for ratings and reviews- Listeners love to take immediate ACTION.
- You are giving listeners an opportunity to show they are thankful for your Podcast and the time you took to respond.
5. Create Question and Answer shows- Everyone likes to be involved, have an impact, hear their name, and best yet…hear their question answered by you on an episode.
6. Interview the movers and shakers in YOUR industry
How to Podcast: GROW6 Growth Strategies
- Every niche has its rockstars. What is one thing rockstars have in common? A massive audience.
HOW TOPODCAST:MONETIZE
How to Podcast: MONETIZE4 Ways to Monetize a Podcast
1. Products and ServicesHow do I know what products and services to create?
The process goes a little something like this:
A. Create valuable, free, consistent content.B. Grow an audienceC. Listen to your audienceD. Track themE. When one or two pain points distance themselves from the pack, create a SOLUTION.F. Offer that solution to your audience.G. Ask for honest feedback and pivot as necessary.
2. 1 on 1 mentoring
3. Create a Mastermind- People want to be part of a tribe, they want to be held accountable, they want to pay for access to a group that others also invested in, ensuring that EVERYONE is in it to win it, and that no time will be wasted…as time is our most valuable resource.
How to Podcast: MONETIZE4 Ways to Monetize a Podcast
- As a Podcast host you will be looked at as a figure of authority. You will gain a following of listeners who know, like, and trust you, and whom will see you as a person of credibility in the field of your growing expertise.
How to Podcast: MONETIZE4 Ways to Monetize a Podcast
-Start a podcast today about a niche you are passionate and knowledgeable about , work hard for a significant amount of time , build a captive and engaged audience, and then have sponsors.
For an EPIC post on Podcast Sponsorships, visit EOFire.com/sponsorships
4. Sponsorships
How to Podcast: MONETIZESPONSORSHIPS
- Prior to launching into the main content, the host will talk about the sponsor’s product or service for 15-seconds.
Industry Standard1. 15-second Pre-Roll
2. 60-second Mid-Roll- Typically inserted somewhere in the 40 – 70% mark of the podcast episode. The host will talk about the sponsor’s product or service for 60-seconds
How to Podcast: MONETIZESPONSORSHIPS
A 15-second Pre-Roll commands $18 per 1000 CPMs (listens).
A 60-second Mid-Roll commands $25 per 1000 CPMs (listens).
For ease of math purposes, let’s say your podcast averages 10,000 listens per episode.
18 x 10 (for the 10,000 listens) = $180 is the cost to the sponsor for a Pre-Roll.
25 x 10 (for the 10,000 listens) = $250 is the cost to the sponsor for a Mid-Roll.
Therefore, your 10,000 per episode podcast would cost a sponsor $430 for a Pre-Roll/Mid-Roll combo.
Let’s say you allow 2 sponsors per episode, now you are making $860 per episode.
4 episodes a month: $3,440
8 episodes a month: $6,880
30 episodes a month: $25,800
How to Podcast: MONETIZESPONSORSHIPS
Look at the download numbers of your episodes starting at 6 weeks out.
Once you see that EVERY episode is over a certain number of downloads by week 6, that is your CPM.
How do I know what my ‘average’ listens are so I can determine my CPM rate?
How to Podcast: MONETIZESPONSORSHIPS
There are 3 routes you can take with your sponsors:
1. Cost per mille (CPM): Cost per thousand views (listens in the Podcast world).
2. Cost per Acquisition (CPA): Cost to acquire 1 customer.
3. You name the price, sponsors say yes or no.
Pricing Model: CPM vs CPA
How to Podcast: MONETIZESPONSORSHIPS
• It’s bad for the sponsor - It’s bad for the sponsor, as their message is getting diminished
• It’s bad for the listener. - Your listener loves listening to podcasts because it’s free, it’s on demand, and they don’t have to put up with annoying commercials on the radio.
• It’s bad for the host - Your goal is to provide great content.
Why not bring more sponsors on?
How to Podcast: MONETIZESPONSORSHIPS
There are 3 routes you can take with your sponsors:
1. Cost per mille (CPM): Cost per thousand views (listens in the Podcast world).
2. Cost per Acquisition (CPA): Cost to acquire 1 customer.
3. You name the price, sponsors say yes or no.
Pricing Model: CPM vs CPA
How to Podcast: MONETIZESPONSORSHIPS
Think about the LEAST amount of money it would take for you to dilute your podcast with a sponsorship. Come up with that baseline price tag
When should I bring on sponsors?
How do I find sponsors?Listen to other podcasts in your niche.
Let your sponsors know what your download numbers are and what it will cost for them to sponsor an episode.
I have interested sponsors, now what?
How to Podcast: MONETIZESPONSORSHIPS
HOW TO PODCAST
Join our Free Podcast
Course and learn how to create, grow, and
monetize your Podcast in 15-
days!http://www.FreePodcastCourse.com/
HOW TO PODCAST
Thank you for joining me today!- John Lee Dumas
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