Plan the Perfect PodcastThinking of podcasting to increase interest in your journal? Or looking to take your podcast to the next level? Here are our top five tips.

Know what you’re trying to

accomplish What is the goal of your podcast? To provide information? To talk to a specific group of people about something that they care about?

Once you know your goal: stick to it. This will help you determine

the format and frequency of your podcast.

1

Be dynamic It’s important to

modulate your tone and emphasize the points that you want the listener to pay

attention to.

3

TOP TIPIf you’re conducting an interview, schedule an extra 5-10 minutes at the beginning of the session to chat “on microphone” and help the guest feel comfortable.

TOP TIPYou can get the audience’s attention by:a. using pausesb. rephrasing or repeating

important points.c. changing your tone of

voice, to reflect what you’re talking about.

Want more information? Go to www.wiley.com/editors

ENHANCING DISCOVERABILITY

Be authentic Don’t try to modulate your natural speaking

voice. It’s easy for listeners to detect

inauthenticity.

2

ENHANCING DISCOVERABILITY

Find the story

Audio is a powerful storytelling medium, and story is one of the best ways to capture and hold your audience’s

attention.

4

Copy a podcast that you admire

Seriously. If there’s a podcast that you particularly like, adapt the format for your own goals. Imitating another podcast will help you get the basics down until you find your authentic

voice and a format that works best for you.

5

Want more information? Go to www.wiley.com/editors

TOP TIPFinding a story can be as simple as “we conducted an experiment, and then we found…” or “you’ve had a long and interesting career, could you tell our listeners about how you got started in research?”