How to Optimize Your Yelp Business Page (for free!)

marketing@surefirelocal.com

05/18/17

Imagine the Possibilities

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1. Publish directly to your website and social media channels. Monitor & respond instantly

3. Respond to customer reviews & use best practices

5. Submit your business to local directories and check your current listings

4. Monitor online reviews across multiple channels, respond directly

2. Activate Google AdWords & Facebook Advertising campaigns optimized for leads, specifically for your industry 7. Analyze and understand your data to

help inform future marketing decisions and investments

6. Manage your incoming leads, get text notifications, and follow-up directly from your smartphone

And much more!

Y O U R B U S I N E S S O N Y E L P

Managing Your Online Reputation

Corey Dane, Associate Director of Business Outreachbizoutreach@yelp.com

Today’s Speaker

F A C T S A N D F I G U R E S

yelp.com/factsheet

22% 18% 13% 13% 9%

7% 6% 4% 4% 4%

R E V I E W B R E A K D O W N

D E M O G R A P H I C S

59%Over the age of 35

74%Have a college degree

69%Earn 60K+ annually

82%read reviews

52% view hours

50%visit website

48%visit photos

P A G E A C T I V I T Y

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B I Z . Y E L P . C O M

$8000The average annual

incremental revenue generated by a business

after claiming a Yelp Business Page.

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Quick check-in

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Say yes and we’ll reach out to you with the checklist

….and give you a free demo of the Surefire Local Marketing Cloud

Visit https://www.surefirelocal.com/surefire-local-marketing-cloud/

Email marketing@surefirelocal.com

N E E D L E M O V E R S

S T E P O N E

01COMPLETE YOUR PROFILEBusiness who complete their profiles see, on average, 5X the customer leads each month.

C O M P L E T E Y O U R P R O F I L E

C O M P L E T E Y O U R P R O F I L E

•CATEGORIES (add up to 3)

•ADDRESS, PHONE, WEBSITE & HOURS (NEW- Special Hours)

•SPECIALTIES (1,500 characters)

•HISTORY (1,000 characters)

•MEET THE OWNER (1,000 characters, add a headshot)

•BIZ RECOMMENDATIONS (add up to 5)

C O M P L E T E Y O U R P R O F I L E

“Yelp pages with hours see 2.5X more page views than Yelp pages without.

Yelp pages with phone numbers see 66% more customer leads than Yelp pages without.

Yelp pages with websites see 129% more page views than Yelp pages without.

ANNEMARIE MAITRIBLOOM BAKESHOP, MADISON, WI

S T E P T W O

02 UPLOAD EYE CATCHING PHOTOSA business with 1-5 reviews and at least 10 photos sees 200% more user views than a business with the same number of reviews and no photos.

U P L O A D P H O T O S

U P L O A D P H O T O S

•UPLOAD UNLIMITED PHOTOS (add at least 10)

•GO BEYOND LOGOS & STOREFRONT (one or two of outside, then take consumers indoors)

•USE PHOTOS TO HELP TELL YOUR STORY

•CAPTION PHOTOS VIVIDLY

•FLAG INAPPROPRIATE PHOTOS (especially if they’re for the wrong business)

•UPDATE AS NECESSARY

“*Yelp pages with 10+ photos see 12X the number of leads.

NEDAL AHMADPINCHO FACTORY — MIAMI, FL

U P L O A D P H O T O S

S T E P T H R E E

03 RESPOND TOREVIEWSConsumers are 33% more likely to upgrade their negative review when a business owner or manager responds within 24 hours.

R E S P O N D T O R E V I E W S

P U B L I C C O M M E N T S

•APPEARS DIRECTLY BELOW REVIEW

•VISIBLE TO EVERYONE

•TELLING OF HOW YOU VALUE FEEDBACK

•BUILDS BUYING CONFIDENCE

•GREAT ADVERTISEMENT

•USE FOR 1, 2, 3, 4, 5 STAR REVIEWS

D I R E C T M E S S A G E S

•ADDRESS CONCERNS 1:1

•DETAILED CORRESPONDENCE

•ORGANIZED FOR REFERENCE

•OBTAIN VALUABLE FEEDBACK

•RESULTS DRIVEN

•BEST FOR 1 & 2 STAR REVIEWS

STOPDon’t respond immediately. Waiting a moment or two can make all the difference in how your response is perceived.

DROPTake the high road and eliminate anything that might sound argumentative or defensive.

ROLLYou can’t please 100% of consumers, 100% of the time. Work to mend valid concerns and know you did everything you could.

WADE LOMBARDSQUARE COW MOVERS — AUSTIN, TX

S T O P D R O P A N D R O L L

L E A V E A T R A I L O F B R E A D C R U M B S

yelp.com/brand

G E T T I N G M O R E R E V I E W S

•START WITH STELLAR CUSTOMER SERVICE

•LET PEOPLE KNOW YOU’RE ON YELP

•ADD BUTTONS & BADGES TO WEBSITE & NEWSLETTERS

•PRINT & POST POSITIVE REVIEWS

•SHARE POSITIVE REVIEWS ON SOCIAL NETWORKS

•ASK FOR A FUOY STICKER

S U M M I N G I T U P

B I Z . Y E L P . C O M

S T E P O N E

01COMPLETE YOUR PROFILEBusiness who complete their profiles see, on average, 5X the customer leads each month.

S T E P T W O

02 UPLOAD UNLIMITEDPHOTOSA business with 1-5 reviews and at least 10 photos sees 200% more user views than a business with the same number of reviews and no photos.

S T E P T H R E E

03 RESPOND TOREVIEWSConsumers are 33% more likely to upgrade their negative review when a business owner or manager responds within 24 hours.

G E T I N T O U C H

Interested in learning more about Yelp’s free

tools or paid options to help you grow your

business?

Contact:bizoutreach@yelp.com

Follow us:@YelpForBusiness

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Get our reviews & reputation checklist

Get a Complimentary Digital Marketing Consult

Call(888) 804-8685Emailmarketing@surefirelocal.com

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Q&A

Get a Complimentary Digital Marketing Consult

Call(888) 804-8685

Emailmarketing@surefirelocal.com

and a Google Chromecast just for chatting!

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