1. by B R E N N A , C I N D Y , J O H N , K E L L Y , & Y I
W E N
2. THE GOOGLE PROBLEM
3. The Google Problem
4. HOW CAN YELP ATTRACT MORE USERS?
5. Heading out? Bring Yelp with you. The free Yelp mobile app
is the fastest and easiest way to search for businesses near you.
Solution
6. C. Question Answer Reliability Enhancement Usability
Development International Expansion Strategy
7. Reliability Y E L P ' S C U R R E N T R A T I N G S Y S T E
M
8. Reliability -Yelps Current Rating System
9. Reliability - Rotten Tomato Rating System
10. CAR NAVIGATION SYSTEM VIDEO FEATURE ---
11. Video Feature
12. Countries with Yelp
13. India CONNECT. ENJOY. SHARE.
14. Tourism by Nationality
15. TOURISM GROWTH RATE
16. MOBILE GET CONNECTED
17. MOBILE PHONE GROWTH
18. IndiaExpansion F I V E D I A M O N D F R A M E W O R K
Arena Vehicle Differentiator Major cities of India Enter the market
from scratch with its large amount of capital. Targeting tourists
in India and focus on new and diverse businesses
19. UsabilityDevelopment F I V E D I A M O N D F R A M E W O R
K Arena Differentiator Economic Logic Fit with SMD platforms Few
online information providers have the video feature and link to GPS
Increase usability of Yelps review services to users: more traffic
and profitability Vehicle Adding the video feature Yelps App in the
built- in navigation system of cars
20. THE SEVEN S FRAMEWORK STRATEGY Adapt to the Indian market
Attaining smaller businesses (street vendors and farmers markets)
on Indian Yelp app Attract tourists in India Balanced commitment on
protecting both customers and businesses with reliable reviews
STAFF Hire new employees in India Indias IT industry currently has
over 3.5 million workers SKILLS Technological capabilities in
website development to modify designs of Yelps desktop and mobile
interfaces Indian employees with great R&D knowledge
21. THE SEVEN S FRAMEWORK SYSTEM Yelps current sophisticated
algorithm filters out about 25% of the reviews submitted to Yelp
Restaurant search: Most frequently used review site vs. OpenTable
and Zagat Local directories: Most influential, trustworthy, highest
quality vs. TripAdvisor and Angies List Mobile: more actions and
deeper user engagement Tips, Reservations, Photos, Check-in, Maps,
Call (Phone), and Deals Continuous development of mobile app to
address threat of Google+ Local Turn use of Yelp to part of daily
routines of customers Change in rating system: Elite Yelpers and
non-Elite Yelpers SHARED VALUE Real people, real reviews
