This  week’s  digital  marke1ng  success  story  

is  about    The  Swedish  Tourist  

Associa1on.

What  we  learn:    A  new  way  to  give  

references.

Example:  The  Swedish  Number  campaign  that  spanned  79  days  earlier  

in  2016.

Imagine  for  a  moment  calling  a  random  Swedish  person.

Hallå

Someone  with  no  script,  no  training,  no  direc1on.    Completely  unfiltered.

This  really  happened…

It  was  a  viral  success

• Generated  $146  million  in  media  value  (no  ad  spend)  

• Received  9.4  billion  media  impressions  • Prompted  197,404  phone  calls  from  190  countries  

• Got  a  lot  of  people  talking  about  Sweden

But  that’s  not  the  interes1ng  part…

Now  imagine  your    die-­‐hard  fans.

They  sing  your  praises  to  everyone.

Would  some  of  them  become  phone  

ambassadors  for  you?

Could  you  directly  connect  poten1al  

customers  with  your  best  customers?

Either  by  seTng  up  a  phone  number  that  

automa1cally  transfers  calls  to  the  pool  of  

volunteers

or  physically  transferring  calls  randomly  to  

volunteer  customers.

Imagine  this  message  on  your  website…

Call  and  talk  to  a  customer  that  knows  

more  about  our  company  than  us

Would  that  generate  some  phone  calls?  

Would  it  create  one  sale  you  might  not  have  

goUen?

That’s  up  to  you…

Tell  me  what  you  think  on  Snapchat.

www.snapchat.com/add/