GoToMarket WorkshopStartups in the Sun

25 March 2015Mike Bradshaw

@ymb1

What is GoToMarket?

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Where to start?

• What are your primary and secondary goals?

• Think pre-launch, launch, post-launch

Exercise 1: Goals

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Personas

Exercise 2: Personas

• What is your primary user group?

• Describe the persona(s) you are targeting with your app

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Functions covered by GoToMarket

• Deployment plan

• Development timeline, scope (input)

• Marketing / PR / Media

• Sales / sales channels / partnering

• Support

• Legal

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Development / deployment

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Exercise 3: Development / Deployment

• What are your current deployment plans?

• What are your key app metrics? Are they linked to your GTM goals an metrics?

• How about roadmap, lifecycle?

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Sales / Channels

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Exercise 4: Sales / Channels

• What are your main sales and/or channel activities?

• Can you think about any potential partners to work with?

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Support / Legal

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Exercise 5: Support / Legal

• What are your current support channels, what is missing?

• How do you close the loop?

• What are your main legal headaches at the moment?

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PR & Media

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Exercise 7: Media / PR

• Have you covered the basics in your media plan?

• What is your plan to make yourself appealing to traditional media?

• What is your story?

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Marketing

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Exercise 6: Marketing

• Check you current planned marketing activities:• Anything missing? Anything you could do more?

• How about pre-launch

• Marketing channels

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Deployment plan

Development timeline, scope (input)

Marketing / PR / Media

Sales / sales channels / partnering

Support

Legal

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Customer Journey – GTM next level

Interest

Awareness Pre-buzz

Launch

Download

UseBored

Upsell /Cross-sell

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@ymb http://about.me/ymbhttp://linkedin.com/in/michelbradshaw