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I want to tell you all of the pieces of the puzzle that fell into place for me...
But first let me explain a little about me, so you know where I'm coming from with all
this....I am NOT a writer, in my 'past life' I was an accountant and I got into that profession mainly
because I thought I was no good at English or writing and numbers came to me so much more
easily, but I was never passionate about my job, I was bored, super stressed, burnt out and after
ignoring all the big signs like panic attacks, adrenal fatigue, my hair falling out-twice, crying at work
and my crazy weight fluctuations I finally had a massive wakeup call from the Universe that
stopped me in my sad tracks, I was in an accident. I was out in one of the rescue boats (I volunteer
as a Surf Lifesaver on weekends), we crashed over a huge wave and I got a lower back compression
injury, and the result was that I could hardly get out of bed, never mind sit at my desk for 12 hours
a day anymore...now I physically couldn't do my job....I had time to rethink my life....and what felt
like the worst thing in the world actually turned out to be the best thing ever...I got excited...I
started studying and here I am 2 years later writing about how wrote 18 kick-ass sales emails in
one day!
But just one moment...it wasn't like boom it just happened, when I first started to write
newsletters and solomailers, they would each take the best part of a day, if I got one email out, I
would hi-five the Mailchimp monkey and feel pretty chuffed with myself (those were the days!)!!
And if I sent one every few weeks I thought that was regular! :)
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Remember turning up to one of my high-level courses in Paris last year, and my
Mastermind buddy announced she had pre-written and scheduled 14 emails for while she was on
her break so she could really relax and enjoy herself- I was like 'I might send one in the 3 weeks
while I'm here if I get a chance!' (I was partly impressed-ok, totally in awe/part jealous and part
feeling totally inadequate!) I thought I'd never be able to do that and I marvelled at her
productivity, but since about October last year that's been me! I've been smashing content out like
a crazy woman! But there were still a few things that seemed to just keep getting pushed to the
back of the list...Ahem yeah the Sales page for my new entrepreneurial immersion program and
the sales funnel emails that go with it....the word sales funnel used to send shivers down my spine
and not in a good way, more of a ahh that's way too complicated and scary to do, and it would
always be a late rushed job...like I didn't really want to invite people to the party! What was this
resistance?? It was driving me -and my launch manager- cray cray!! I thought if I hired a launch
manager she would make it happen resistance or not, but turns out she can't manage ....nothing!
Eek!
So one other thing, I'm a massive fan of delegating and outsourcing as much as possible in
my biz, but I remember my mentor saying the LAST thing you should delegate is your
copywriting.....grr... so there goes that plan...back to figuring out flow...
Ok so here goes with what changed or shifted to finally get me in the flow..oh and I've
hardly even been working today and already churned out 5 days of emails for my challenge next
week! What??? :)
The good news.....procrastination is NOT your fault! Let me explain...here are the things I
changed to Get in Flow...it neatly turned out to be 18 too, how cool is that!?
Got coached on my Money blocks to let go of the resistance
This is number one for a reason as it’s the most important! Ironically I help clients clear money
blocks, using a combo of EFT (Emotional Freedom Techniques) and NLP (Neuro Linguistic Programming).
Unfortunately it’s very difficult to practice on yourself and much more effective with a coach. Although I
have consistently worked on mine and had great success, when I have, they [very annoyingly] tend to pop
up when you hit your next income threshold, be it your first $10 or $20k months, or an -ahem- launch!
These big stretches make new issues and beliefs come up, sometimes that we didn't even know we had,
and as you clear them you take away the resistance to getting the work done!!
If you aren’t familiar with money blocks, they are basically anything stopping you making
the money you desire. They are the subconscious limiting beliefs you have around money, yourself
and business. They cause self-sabotaging behaviors and create a vicious circle of negative patterns
or ‘The Holding Pattern’ as I have called it. For example: fear of failure, fear of success, fear of
judgment, worrying you aren’t enough, doubting that people will pay for your services, and
believing making money is hard. All these negative thoughts will keep you procrastinating, blocking
money and avoiding your business (and in our case writing copy!) until they are properly cleared!
The good news is with the right help you can shift them fast, let go of the fear- get into alignment
with what you're actually trying to achieve and get back to writing that awesome copy!! Phew!
Without this alignment everything feels difficult, or a struggle, by allowing yourself to fully
integrate your conscious desires and your subconscious beliefs, magic can happen!
Meditated and asked for divine downloads
This is one of the ways I’ve tapped into inspired action. Every morning I have taken 15
minutes to ‘prime’ as Tony Robbins calls it; 3 minutes of gratitude, 3 minutes sending love to
everyone you can think of, and 3 minutes of active visualization. Or I do a guided meditation or
visualization track. During this time I ask for what I need for the day (I have no idea who I’m asking,
I guess it’s the Universe), whether it’s inspiration to help guide my clients, something specific like
writing a newsletter or a sales page, sometimes it’s more general, and sometimes I get the most
incredible divine downloads. Divine downloads are when ideas and inspiration are flowing out of
me so fast I barely have time to write them down, they keep on coming, sometimes for hours and
it’s the strangest thing, but one of these moments told me to write this document so I’m going
with it. I can’t say 100% where they come from, perhaps source but I know if I don’t ask for them I
don’t get them! And I know if I act on them then they will get the most results- easily.
When you allow your work, to originally come from this inspired place and then go full
force into making it happen, it's soo much easier and can save you a whole lot of time.
Intuition
For me it's been about trusting my intuition, tuning into my gut and knowing what's right for me,
not what anyone else 'wants' me to do or what I think I 'should' do! We know what's right for us, don't let
anyone tell you otherwise. Our intuition is also the base of our creativity. By tapping into our feminine and
reconnecting with our bodies we get to access it all, I used to be so in my masculine and in my head, over
thinking everything, I forget to feel anything. Tap into that infinite wisdom.
Got complete clarity on my next steps and how to do them
We all have clarity within in us, by letting go of the fear of the unknown or next step, which clarity
tends to emerge, allow it and trust it. Our subconscious is just blocking it in an attempt to protect us from
the fear and perceived pain, unfortunately it is causing us more pain without knowing. This comes back to
alignment again.
Keep my vibration high
It's no secret that we magnetize things that operate at the same frequency as we do,
money, love and even health. I've had Adele on repeat on Spotify for the last 3 days, I'm singing
along and having a great time, I lit a candle, I got excited, I danced, I got a massage!
Journaling
This is something I've been hearing about and known I'm 'supposed' to do more for years,
but I have rarely sat down and given it a chance, I knew in my launch I needed to support myself as
much as I could, so I added it in, there's something about putting pen to paper that I'd
underestimated, but this process unlocked something about a month ago when i was reviewing
2015, there was some 'stuff' I had to say goodbye to and so far 2016 is shaping up pretty nicely! :)
Wealth consciousness work
As my mentor says it's like going to the gym it works if you do it but you have to be consistent or it
doesn't work! You can't go to the gym one time and expect to be fit! As part of the January Abundance
Challenge I ran, we had a mini book club and all read Think & Grow Rich by Napoleon Hill (a classic wealth
consciousness book, published in 1937) and I did a Mindset Masterclass on the key learnings from it.
By reading the book again and reviewing it in detail for the masterclass, it sunk in even more and
the more you do it, the more it becomes engrained in you, meaning your language and thoughts change as
well. The crux of all wealth consciousness is your thoughts become things, so this is why ensuring they are
not a constant negative record of old limiting beliefs is so important! (Join my Facebook group The
Entrepreneur Edge to receive free copies of some of the best wealth consciousness books!)
Clear written goals
Did you know Harvard Business School MBA program did a study on the power of goal
setting, in the study only 3% had clear, written goals and when interviewed years later they were
earning, on average, ten times as much as the other 97 percent put together!? If that isn't enough
of an incentive for you, I'm not sure what is!! :) But I had my goal to write my sales funnel last
week and it was written in my diary, with the time blocked out (although I thought I'd still be doing
it this week too!).
Turned off distractions my single pointed focus was key
I shut down everything, and set a clear intention about what I was going to achieve next,
granted I thought it might be 3 or 4 emails if I was lucky!
Visualising completion
This is something I once heard from Mike Dooley, when he needed to write his Notes from
the Universe, he said he visualized how he'd feel when he'd written a great one, he'd feel the
satisfaction before he even started. I love that he also used to be a Chartered Accountant! :)
Stay hydrated
Stress can lead to dehydration and lowers brain function, it's been stinking hot in Sydney
this week so I've been drinking at least 4 litres a day, my friend ended up in hospital during her first
big launch she was burnt out and massively dehydrated (she's super health conscious and she was
drinking lots, but you can get dehydrated due to the massive stress weakening your adrenals and
even leading to CFS!)
Find a space where the energy flows and you feel inspired
The last 2 weeks I've had a beautiful spot by a window, I'm a digital nomad with no fixed
abode (aka homeless by choice-due to the amount of travel i have planned this year!), so I find that
I'm changing around my location often. For 9 months I had my own office space and while it was
great, I literally found it had no creative energy for me, and as soon as I gave myself 'permission' to
leave it and either venture downstairs to the dining room table or even the local coffee shop the
words started to flow. A change of scenery does wonders, just try it.
And if you are heading to the coffee shop, go with a clear intention, 'I will write one
newsletter and a webinar while I'm there' for example, it gives you a focus. I find it harder to waste
time when I'm out too as I feel like someone will look over my shoulder and see i'm just checking FB-
again! :)
Didn’t want to tell people what I did or invite them to the party
Ok this is a weird one, maybe you can relate? But I've always found it hard to invite people
to my parties, whether it's a housewarming or birthday, I always hated it as I worried no one would
show up, I felt like I was somehow putting them out! What? I go to birthday parties all the time
and it never feels like a chore! I realized I had some real low self-worth stuff to work through, I
thought I'd overcome it, but hey there it was again! But once I'd acknowledged it and looked it
squarely in the face it seemed to dissipate, and then I decided to do a Big Birthday giveaway and
invite everyone to a virtual party, block gone! Boom!
I didn’t want to sell
I would write an email or webinar FULL of great content and then at the end be like 'I have
this awesome thing to sell, but I'm sure you don't want to buy it so I'll skip this bit and talk fast and
hope you enjoyed all my free content!' That was until I went to my Master NLP Practitioner training
and volunteered to get on stage for a demo, (good visibility practice too!) She asked if there was
something I was great at selling, it wasn't hard to think of something, sure I said; 'Surf Lifesaving, I
can bang on about how amazing it is, all the benefits of doing the 6 week course, how it will
change your life and that you'd be mad not to do it and how fulfilling it is etc, etc'...I'd tell strangers
in the pub and pretty much anyone who'd listen....and even convinced two guys on the NLP course
that they should sign up, haha, so why the heck couldn't I back my own stuff like that? Luckily, we
mapped across how I sell Lifesaving to my own work, and hey presto my next webinar I happily
talked about my great entrepreneurial immersion program...The Entrepreneur Edge
Don’t judge it or over correct
Let it come out naturally the way you speak, being excellent at English and grammar can
actually be a bad thing for Entrepreneurs (yay!) they would hate that I stuck yay in a sentence for
example!, plus they come across stiff and boring and waste lots of time trying to make it perfect,
being yourself will make your audience connect with you way more...plus we all make mistakes,
I'm sure there are some in here, but that's ok!
Write drunk . . . edit sober. . .
I'm kidding...sort of...whatever it takes right!? Did you know Robert Burns the famous
Scottish poet wrote all his stuff drunk (yes I'm Scottish!) and most of the influential writers of the
past were off their heads on absinthe!
Letting go of the past and story I’m not a writer
As I mentioned above, I had this story that I couldn't write, despite getting an A grade in
English at school and a 1st in my Honours dissertation, but it never came easily, my dissertation
nearly killed me! And I hear this from my clients ALL the time too, and often it was a comment
made by a teacher in primary school, that gave them some BS belief about their skills, as always
your clients are a mirror of yourself and I needed to get over this too! I love getting emails about
the book chapters that are being written after our calls! And I once got a beautiful email from
someone on my list, saying she thought I wrote like Elizabeth Gilbert, and loved to hear the stories
of my adventures! I nearly fell over, but hey I'll take that as a huge compliment!
Got super clear and locked into something I desire
One of the cornerstones of wealth consciousness, and from one of my favourite books
Think & Grow Rich by Napoleon Hill he says that Desire can be transmuted into wealth. Desire is
not a hope or a wish, it is definite and it transcends all else! What do YOU really want? If that
desire isn't strong enough it won't happen. In the few days before I wrote those 18 killer sales
funnel emails in one day, I was invited to a high level Mastermind (another recommendation by
Hill!) and it involved flying all over the world this year, I got chills, I got butterflies, I got excited and
I made a decision I was going to be on it, and the item at the end of those sales emails was my
golden ticket! I wanna go to the Chocolate Factory really bad!!
So that's it, you know just a couple things that helped me get in flow, I know it's possible for
you too, can you imagine just how much you'd achieve if you didn't procrastinate and the ideas
flowed all the time? Holy shiz balls it's a lot! And you attract even more amazing things too!
Please let me know how you get on and what works for you?
Big love,
Jo x
P.S. If you need any support in any of the above, Money blocks busting, getting in flow, or letting
go of any BS beliefs then I would love you to check out The Entrepreneur Edge, I am beyond proud
of what I've created and can't wait to share it with you www.theentrepreneuredge.com.au I might
be a little biased but I think my page is beautiful too, thanks to my designer, I also wrote the whole
dang thing myself and am very proud!
I am also available for 1:1 support; you can book in a free discovery call with me. x
About Me
Originally from Scotland, now living in Sydney, Australia, when she's not off exploring the
world on her next adventure (and working at the same time!). Joanna is a leading Wealth &
Success Coach, Advanced EFT & Master NLP Practitioner (and former Chartered
Accountant!) Joanna is a mentor to smart women entrepreneurs and has coached many women all
over the world to gain momentum in their business by helping them create a winning mindset,
earn desired income, gain confidence and have the freedom to travel.
Joanna helps women overcome money blocks, limiting beliefs, self-doubt, procrastination,
emotional eating and fear of judgement, failure & success (yes they're all linked!). She coaches her
clients to make the money they desire and live the life they deserve.
She is the founder of The Entrepreneur Edge, a 6 month entrepreneurship immersion
program and also runs group intensives, online courses, is an author and motivational speaker.