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A&lot&&of&applications&are&now&“subsidized”&
Do&you&remember&that&Opera&browser&used&to&cost&$39?&$39,&Carl!&
Sparrow&
Launched&on&February&09,&2011.&Priced&$9.99&Top&Paid&and&Top&Grossing&within&a&day&&Sparrow'was'a'highly'acclaimed'mail'app'that'was'offered'as'a'paid'download.'It'couldn’t'generate'enough'revenue'to'support'the'size'of'its'development'team.&
So&what?&
Strategy&for&app&startups:&• Differentiate&on&design&and&UI/UX&• Attract&sizable&user&base&• Get&acquiYhired&• Profit!&
Not&really…&&
– Так что же делать? – забеспокоился Балаганов. – Как снискать хлеб насущный? – Надо мыслить, – сурово ответил Остап. – Меня, например, кормят идеи. Я не протягиваю лапу за кислым исполкомовским рублем. Моя наметка пошире.
Золотой'теленок'
Agro&
Imagine'a'world'where'an'agronomist'can'visit'a'client,'complete'an'inspection'report,'hold'the'sale'of'products'…'knowing'that'all'paperwork'is'done'and'sent'by'the'time'they'drive'out'the'gate.'
$999.99,&Carl!&&
MTrax&
• Track&maintenance&and&inspections&for&aircraft&
• Print&due&lists,&status&reports&and&component&cards&
$1,995&includes&the&MTrax&software,&1&year&of&upgrades&and&support&
New&devices&form&new&niches&#&of&use
rs&
time&
iPhone&
iPhone& iPhone&
iPhone&+&iPad&
iPad&
iPhone&+&iPad&
iPad&
iPhone&+&WATCH&
Niches:&disruption&from&the&low&end&features
&
time&v&1.0& v&6.0&
price'
price'
perceived'value'high'end'
perceived'value'low'end'