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Four Steps to Building a Successful Law Practice
Jennifer A. Brandt, Cozen O’Connor
•October 1, 2015
What Is Success?• Money• Fame• Recognition• Happiness
• Good Balancing• Free Time• Respect
Webster-Merriam Definition of Success
The fact of getting or achieving wealth, respect or fame. The correct or desired result of an attempt.Someone or something that is successful: a person or thing that succeeds.
Keys to Success
• Perseverance • Diligence• Excellence• Client Development• Management Skills• Business Acumen
Big Firm v. Small FirmIs it one size fits all?
Where Do I Begin?
Be An Excellent Lawyer
• Have Resources• Education• Understand and Use Technology
How Do I Make My Law Practice A Success???
4 Secrets of a Successful Law Practice
• Define Your Strategy For Business Development
• Build Your Brand• Set Up Infrastructure• Business Management
Developing A Book Of Business
Why Do Lawyers Refrain From Marketing?
• Too Busy• Unprofessional• Unethical• Costs Money• Need to Focus On Lawyering• I’ll Hire Someone To Do It• I Don’t Need To Do It• It Doesn’t Work
Establish A Business Plan
Essential Questions For Business Plan
• What?• Where?• How?• Why?
Building a Brand =Distinguishing Yourself
From The Crowd
Online Biography
Online Biography (cont’d)
Establishing Your Infrastructure
• Hiring Staff• Attend To Administrative Issues• Keep Tabs On Technology
Manage Your Business• Meet With Staff Daily• Bill And Collect Monthly• Maintain “Evergreen” Retainers• Use The Technology You Purchase
Contact InformationJennifer A. Brandt
Cozen O’Connor1900 Market Street
Philadelphia, PA 19104(215) 665-2113
