Executive summary

This research is about the fitness and customer satisfaction on services provided by our Gym

centre. I prepared a questionnaire relating to the topic and distributed that questionnaire to 30

existing members and 30 potential customers to collect data. From the gathered data of a

sampling group we made various analyses with spss software. From the analysis we found some

conclusions, findings and those are included in this project.

Objectives

To get a clear understand about customer attitude, personality, social class and

motivation.

To identify the improvements to be implemented.

Able to get a practical experience on how to prepare a report and enhance the knowledge

on how to analyze the data.

Introduction

Physical activity plays a significant role in preventing premature death and illness, and being active also

helps to maintain a healthy weight, promotes positive mental health and contributes to social

Connectedness

A successful gym centre will be the result of careful and thorough planning well before it is up and

running. Without adequate planning, the project may never even get past the planning stage or it is very

likely to fail. Therefore, it is vital that a feasibility study be undertaken before any progress is made

towards funding or development without clear direction. A feasibility study will address the issues

Involved in establishing and maintaining gym and will enable those involved to make a decision about

whether to proceed with the idea.

This data presentation assignment relating to consumer behavior is prepared to enhance our

knowledge about customer attitude, personality, social class motivation and satisfaction of our

Gym centre.

Methodology

This survey was conducted by questionnaire. A total of 60 questionnaires were distributed with

30 existing members and 30 potential customers to collect data. It include male and female also.

They provide very good contribution and clear answer to my questionnaire to develop this

research without any problem.

Data analyzing

Gender

As a sample 60 customers have participated to the survey. There are 47 male customers and 13

female customers who answered to the questionnaire. Respectively the percentages are 78% and

22%.

Male78%

Female22%

Age

This survey includes the following age group customers. Below 20 years old-13%, 20-35 years

old-54%, 35-50 years old-23% , above 50 years old-10%. In these different age level most of the

youngest(20-35) have interest to visit our Gym centre and less people whose age above 50 years

old like to visit our Gym centre.

0

5

10

15

20

25

30

35

Below 20 20-35 35-50 Above 50

Status

This survey includes the following status group customers.

Single-42% single with child-3%

Married-12% Married with child-43%

Single42%

Married12%

single with child3%

married with child43%

Chart Title

Salary rate

The below chart describes the salary of the customers of our Gym centre.49% customers whose earn

salary between 50000-75000 mostly like to visit our gym centre in our survey.

0

5

10

15

20

25

30

35

Below 25000 25000-50000 50000-75000 Above 75000

The reason for visit the Gym centre

In our survey we can identify many reasons that the consumers visit the Gym.

Life style Rehabilitation

Strength training Weight loss

Health improvement Social environment

The main reason for visit the Gym centre is to reduce their body weight. In our survey

there are 36 customers visit the Gym centre for weight loss.

05

10152025303540

Satisfied

According to our survey more than fifty percent of the customers are satisfied with the

services provided by our Gym centre. Even though significant percentage of the

customers are dissatisfied.

yea78%

No22%

Frequency of visiting

Customers are visiting more than two times per week our Gym centre. In our survey no one

visit our Gym centre one time per week, but 35 customers visit our Gym 4 or 5 times every

week.

0

5

10

15

20

25

30

35

40

1 time 2-3 times 4-5 times 6+ times

Time of visiting

In our survey most of the customers visit the Gym after 4.pm. there are 35 customers visit the

Gym after their working time. There is less number of customers (5) visit the Gym between

12.pm-4.pm

0

5

10

15

20

25

30

35

40

Before 8.am 8-12.am 12-4.pm After 4.pm

Frequently come from

There are 55% of the customer visits our Gym from their working place and 45% of the

customers come from their home to visit our Gym centre

work55%

Home45%

The reason for initially pick the Gym

Our customers choose our Gym centre for fallowing reasons

Close to home Friend recommendation

Close to work promotional material

The most of our customers choose our gym for fallowing two reasons. (close to home and close

to work)

0

5

10

15

20

25

Use of equipment

In our survey we can identify that most of the customers like to use free weights equipment

when they do the exercise .under this bar chart we can identify the usage of equipment.

0

5

10

15

20

25

30

cardio equipment free weights resistance equipment

classes and spin studio

Barriers to customers

Our customers face many barriers to increase or develop their exercise level. We can identify

fallowing barriers that the consumer face

Not enough time lack of facilities cost

Physical incapacity no one to exercise with none

0

5

10

15

20

25

30

not enough time

lack of facilities

cost no one to exercise

with

physical incapacity

none

Opinion about the trainer

Based on the survey most customer expecting trainer and training method need to be change.

There are 30 customer opinion about the trainer is need to be changed and the few number of

customer like the current training method.

very good20%

good17%

fair13%

need to be change

50%

Expecting teaching method

In our survey we can identify that most of the customer expecting teaching method from the

trainer is friendly manner and very little number of customers like the traditional way.

0

5

10

15

20

25

30

35

traditional way formal way friendly way personal way

Customer’s membership period

There are only 6 customers like to be a lifelong member of our Gym. Most of the customers like

to visit our Gym centre when needed only.

0

5

10

15

20

25

30

35

40

Below 6 month 1year 2-5 year when needed only

lifelong member

Developments required to improve our Gymnasium based on the customer opinion

Based on the survey customer required various ideas to develop and improve our Gym centre. I

mention some information below.

• Utilizing appropriate equipment and maintenance practice

• Adhering to industry standards

• Employing appropriately qualified staff and volunteers

• Inducting and/or supervising users

• Taking out an insurance policy

• Establishing legal agreements and relationships.

• Training and protecting gym users, staff and volunteers

• having a person or committee that takes responsibility for reducing risks

• Encouraging users, staff and volunteers to be proactive in promoting a safe environment in the

gym

• implementing systems to support risk management practices (e.g. reporting hazards, incident

reports, emergency evacuation plan)

Establishing and documenting gym policies and procedures so that all who use the gym have

access to them either at the gym or online

• Creating and documenting a safety checklist and a signage checklist for the gym including a

signed maintenance log for each piece of equipment.

• Equipment should be set out to ensure that all exercise areas contain safe working spaces and

that user numbers do not hinder the safe and effective use of the training equipment. User

numbers may need to be restricted if space is limited.

• All equipment should be mechanically sound and installed and operated in accordance with the

manufacturer’s instructions and standards.

• All equipment should be routinely serviced. Maintenance checks should be undertaken on a

daily or weekly basis according to the manufacturer’s recommendations and gym usage. A

signed logbook to document this process should be kept for each piece of equipment

• Instructors who deliver fitness programs and supervise gyms that are open to the public should

be registered fitness instructors and have appropriate qualifications.

• There should be an appropriately qualified employee supervising at all times

• There must be a clear policy displayed in the gym specifically relating to age limits and

supervision that covers all users of the gym. Once the minimum age entry requirement has been

defined, management must continue to follow those limits.

• Persons younger than 16 years of age should not be permitted to use the gym unless they are

supervised by a suitable person and have had a written program prepared for them by qualified

personnel