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Finding the Elusive Product/Market FitDAVID LIFSONCEO & FOUNDER, SKRUMBLE
#TECHTO, MARCH 2016
My Story
Lessons Learned: Hits and Misses
Skrumble Company Confidential 2016 ©
Pathway to Product/Market Fit
1. Start with a pain point that you can solvea. Value proposition hypothesis
Skrumble Company Confidential 2016 ©
Pathway to Product/Market Fit
1. Start with a pain point that you can solvea. Value proposition hypothesis
2. Listen to Potential Customersa. Some will be happy to help youb. Block out the noise
Skrumble Company Confidential 2016 ©
Pathway to Product/Market Fit
1. Start with a pain point that you can solvea. Value proposition hypothesis
2. Listen to Potential Customersa. Some will be happy to help youb. Block out the noise
3. Build with Customer in Mind
Skrumble Company Confidential 2016 ©
Pathway to Product/Market Fit
1. Start with a pain point that you can solvea. Value proposition hypothesis
2. Listen to Potential Customersa. Some will be happy to help youb. Block out the noise
3. Build with Customer in Mind4. Test Your Assumptions
Skrumble Company Confidential 2016 ©
Pathway to Product/Market Fit
1. Start with a pain point that you can solvea. Value proposition hypothesis
2. Listen to Potential Customersa. Some will be happy to help youb. Block out the noise
3. Build with Customer in Mind4. Test Your Assumptions5. Listen Some More
Skrumble Company Confidential 2016 ©
Pathway to Product/Market Fit
1. Start with a pain point that you can solvea. Value proposition hypothesis
2. Listen to Potential Customersa. Some will be happy to help youb. Block out the noise
3. Build with Customer in Mind4. Test Your Assumptions5. Listen Some More6. Iterate
Skrumble Company Confidential 2016 ©
Pathway to Product/Market Fit
1. Start with a pain point that you can solvea. Value proposition hypothesis
2. Listen to Potential Customersa. Some will be happy to help youb. Block out the noise
3. Build with Customer in Mind4. Test Your Assumptions5. Listen Some More6. Iterate7. Widen Universe
Skrumble Company Confidential 2016 ©
Pathway to Product/Market Fit
1. Start with a pain point that you can solvea. Value proposition hypothesis
2. Listen to Potential Customersa. Some will be happy to help youb. Block out the noise
3. Build with Customer in Mind4. Test Your Assumptions5. Listen Some More6. Iterate7. Widen Universe8. Rinse and Repeat
Skrumble Company Confidential 2016 ©
Why is Product/Market Fit important?
● You know WHO your customer is● Find your competition● Get to market faster and cheaper● You can be a big fish in a small pond quicker● Then, find parallel markets
What it Means for Skrumble Now
