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Crowds with CashAlternative Financing is a Mixed Moneybag
of Opportunity for Small Business
Hello!
Welcome to Manta’s Small Business Expert
Series
Thanks for joining us today.
We’ll get started right at 2 p.m. EDT
#mantaexperts Sponsored by
Customer Retention Strategies that Work:
Keep your best customers coming back
#mantaexperts Sponsored by
CEOWelcome
John Swanciger
@carie_fergHelp Q&A
Resource list
How It
Works
@Manta
The Story
Question: How
much more
profitable is a
loyal customer to
you than a newly
acquired
customer?
50%-100% more profitable
Less than 50% more profitable
Three
times or
more
profitable
Less than
50% more
profitable
*Manta survey
• Meet the expert: Ron Cates
• Why retention is critical to your business
• How customer engagement has evolved
• How to reward loyal customers and drive
referrals
• Retention has gone digital: the online tools you
should be using!
• What you want to talk about: Q&A with Ron
Let’s Talk About
Meet Ron Cates
Click on the speaker widget to learn
more about Ron.
@roncates
Why Customer Retention Is Critical
67%
36x
more spent by repeat
customers (vs. new ones)
How much more valuable are
referrals than a cold call?
Engagement
90%Current
customers
10%New
business
Engagement
90%Current
customers
Word of mouth9%
New prospects
1%
Engagement Is the New Word of Mouth
The
conversation
is now
happening
online.
Engagement: Social Media
Quality vs. quantity
Maximum: 10 X per week
Minimum: 3 X per week
Low volume/high value
Engagement: Facebook
Engagement: Facebook Best Practices
Once you’ve
earned it, 20%
of your content
can be direct
CTAs for your
business.
Quantity is key
Maximum: none
Minimum: 5 X per day
High volume/low value
Engagement: Twitter
Reward Customers: Local Deal
• Reward current
customers
• Grow your reach
• Attract new
customers
• Generate revenue
Why use one?
Reward Customers: Facebook Promotion
Why use one?
• Drive visibility AND
business results
• Use Facebook as a
piece of your overall
campaign
• Build your email list
• Meet your
customers where
they are
• Build up your
fan base
Reward Customers: Facebook Promotion
1
2
Online Tools: Expand Your List
Use tools
to expand
your list.
LinkedIn Twitter PinterestInstagramFacebook
Online Tools: Expand Your List
Online Tools: Forward & Share
Make it easy
to forward
& share!
Customer satisfaction
Customer experience
Profiling
4-12 X annually
Online Tools: Online Survey
Online Tools: Online Survey
Web traffic
Useful information
Perception of ownership
Use for PR value
Online Tools: Events
Intro to your business
Shows your expertise
Promote via email & social
Free or paid
Open the resource list to get more information about our upcoming and on-demand
webinars. Don’t miss “Content Marketing: How to Engage Customers and Build Your
Small Business” on Dec. 17 at 2 p.m. EST. It’s linked in the resource list!
Ask the Expert: Ron Cates
Visit community.manta.com/ to Ask the Expert
Sponsored by
Manta believes in empowering small businesses to achieve
success. We’re inspired by your determination and energy. And
we understand that every company is unique.
We strive to provide the marketing tools and educational
resources you need to stand out, connect with your customers
and your peers, and grow your business.
Send us a note and let us know what you’d like to learn from
upcoming webinars like this [email protected]