Cultivating Smartups with Cities as Platforms

CULTIVATING SMARTUPS

Outi Kuittinen 21 Oct 2015Head of Smart Retro Programme & Head of Co-creation [email protected] +358 50 326 5582@outikookoo @demoshelsinki #smartups #smartretro #peloton

mailto:[email protected]?subject=

The Story of Demos HelsinkiIn 2005 we realised that nobody is looking what megatrends actually mean when they hit our everyday life and business. We founded a think tank to do precisely that – to bridge the gap between understanding the future and making it happen.

Demos Helsinki is a Nordic think tank focusing on Resource Smart Economy & Sustainable lifestyles and Democracy & Capabilities of the 21st Century. We combine foresight with co-creation to make change happen. Organisations come to us looking for new ideas, new concepts, and strategic change when old solutions are no longer working. What makes our work stand out is our broad expertise in futures studies and open innovation methods.

In 10 years we have grown into an innovation, research and business acceleration powerhouse. We have successfully worked with hundreds of companies, startups, governments, municipalities, universities and NGOs globally in creating a better future.

We are politically independent and project-funded. We believe in people, openness and democracy.

THINK ABOUT YOUR EVERYDAY LIFE IN 2000.

WHAT HAS CHANGED THE MOST WITHIN THE LAST DECADE?

CLOSE YOUR EYES.

CONNECTION

THINK IF A CHANGE OF THE SAME MAGNITUDE AND INTENSITY

WOULD HAPPEN IN THE ENVIRONMENT YOU LIVE IN,

THE CITIES.

Masdar City smart city project, Abu Dhabi

WHAT HAS CHANGED IN THE CITIES IN THE PAST 50 YEARS?

Ongelma: lähiökuvat WHAT HAS CHANGED IN THE CITIES IN THE PAST 50 YEARS?

Ongelma: lähiökuvat THE CHANGE IS COMING

L E T M E I N T R O D U C E T H E C H A N G E M A K E R S ,

T H E S M A R T U P S

USER-FOCUS

RESOURCE SCARCITY

DIGITALISATION

DRIVERS OF CHANGE

THE SCARCITY OF NATURAL

RESOURCES IS THE NEW FUEL FOR

STARTUPS

A S M A R T U P = A start up developing smart services, which help free us from inefficient use of resources.

They are consumer cleantech.

ENERGY CONSUMPTION PER HOUSEHOLD

30%

30%

housing

= 70%

food+25%

15% mobility+

MONTHLY HOUSEHOLD EXPENDITURE

329

251

Telecommunication is used as a reference point.

49

200€

400€

600€

800€

30%

678

25%

15%

= 1260€ / month

678 €

329 €+

251 €+

SHARIN

G OPTIMISATION

IMMATERIALIS

ATIO

N

CIRCULAR ECONOMY

SMART UP TRENDS

Increasing the utilization rate of physical resources by sharing.

Optimizing the use of physical inputs through the use of smart home, metering and gasification applications.

Upcycling and refurbishment in the core: Improving physical assets by implementing energy efficiency solutions for homes as well as various other circular economy applications.

Smart substitution to replace resource-intensive practices.

S

HARING

OPTIMISATION

IMM

ATERIALISATION

CIRCULAR E

CONO

MY

From Finland:

Sharetribe, KuinOma, Weegos, GreenRiders, Ants, Hukkatila

Aiyanyu, AirBnB, BlaBla Car, Nimber, Lyft, Xiaozhu, Verybite

AskForTask, Hoffice, Huolala, Lan Xi Niu, Yongche, Box at Work

BiTeBi Wifi, Argos, Swap, esolidar, Bettervest, Jaano, eMio, Wundercar

Floatility, Parking PandaBig companies:

Hyatt Hotels / OneFineStay, Daimler / Car2Go

Citi Group / Nyc Bike sharingBarclays / Santander Cycles

Cemex / Patrimonio Hoy, Peugeot / Mu Mobility

Askareet, Yhteismaa, Venuu, PiggyBaggy, KortteliAuto

Collaplan, City Car Club, Kyyti, Kliffa, Local Community Catalyser

Around the world:

PommePomme, Homeaway, Tujia, Uber, RelayRides, Campanda, CofficeFord2Go, Avis / Zipcar, W Hotels / DesksNearMe

Zaarly, Taskrabbit, Shangdong province / EV company, Airtasker

upcycling of vehicles

remod

eling

digital service

innovation

p2p marketplace platforms

ridesharing - hitchhiking

carsharingsocial cookingco-creation platform

home a

utomati

on

energ

y man

agem

ent

smart v

ehicles

need based optimisation

all in one application

turnkey solutions

crowdfunding

substitution of ingredients

product innovation

energy source substitution

replacement of anim

al protein sources

smart routing

replacement of ownership needs

turn

key s

olut

ions

digita

l serv

ice pl

atform

smar

t met

ering


tuning

From Finland

Purjebägit, GlobeHope, Pure Waste Textiles

Electric hill assistant unitIke

a Seco

ndha

nd Ca

mpaign

Around the world

:

Kutsu

Plus,

MobiGo

Pilot,

Clea

n Wate

r Map

ping,

AsmoC

harge

r

From

Finlan

d:

Enev

o, Lo

adbro

, Anto

n & An

ton, F

resgo

, Blok

food

OptiW

atti, N

aturve

ntion

, Salu

sfin,

Energ

yUp,

There

Corp

oratio

n

BikeCitizens, Ferroamp, Greenpocket, Mapdwell, W

attime, Open Utilit

y

Around the world

Kuaidadi, Capacity Energy Storage, Ethera, Ice Gateway, CoolingInno

Swarco, Agrilution, Changhong, Growen

Kauppahalli24, Finsect, Ambronite, OatKitchen, Digital Foodie, Repack, Tuup

From Finland:OurNeighbourhood, Cubicasa, Masar, Solnet, Savo Solar, VirtuaaliassistenttiWalkIt, WeShareSolar, CrowdPowerPlant, GreenGoEnergy, WashIt

Around the worldeeMobility, Fortum, Eneron, Ensto, Gasum, Ikea Solar, Caverion, Fira

GreenEnergetic, SunRun, Qixxit, Xylophane, Bitty, Beyond Meat

Neste Oils, Bill Gates / Hampton Creek

Big companies

ST1, Gaia, Alibaba / Alipay

Big companies:

IoTsens, BaseN, RYM Oy,

Oras, Rettig ICC, SRV, Termopanels Oy, Valtavalo, Vantaan Energia

Bonsum, Oculus Rift, Solarkiosk, GoWorkaBit

Headsted, YOU, Meedoc, Emotion Tracker, Catalyze Impact, Microtask

Granlund, Greenluxt, Helen, Hydrocell, Motiva, OilonHalton Group

Bright Products, MyForest, NuSpaarpas, Moves, Enerbee, 500more

Fourdeg, Ouman, One1, Enefix, Suomen bioauto

Etsy, R

ainfor

est Co

nnection

, RVS

Ikea S

econ

dhan

d Cam

paign

Panta

luren

, Bun

dles,

Fairp

hone

, Lyf

Shoe

s, La

ssila

& Tika

noja

Heliix, Yetu, Ferroamp, Thermondo

Solvatten, LifeStraw, Biobean, NaNomaji

Big co

mpan

ies:

Pata

gonia

& Eb

ay, G

oogl

e Pro

ject A

ra, E

coma

tion

Envo

r Gro

up O

y, G

reen

Soun

d, Ku

usan

kosk

i Rec

yclin

g

Xiaojukeji, Watty, Opower, Viva, 720, 2andgo

S

HARING

OPTIMISATION

IMM

ATERIALISATION

CIRCULAR E

CONO

MY

From Finland:











Around the world:




remod

eling

digital service

innovation




home a

utomati

on

energ

y man

agem

ent

smart v

ehicles


all in one app for mobility

nudging and self-help

crowdfunding

digital services

product innovation

turnkey solutions for EV management

replacement of own needs

Biofuels, geothermal heat, windpower

smart routing

reusable packaging and shipping materials

turn

key s

olut

ions

digita

l serv

ice pl

atform

smar

t met

ering


tuning

From Finland


Electric hill assistant unit

Ikea S

econd

hand

Campa

ign

Around the world

:

Kutsu

Plus,

MobiGo

Pilot,

Clea

n Wate

r Map

ping,

AsmoC

harge

r

From

Finlan

d:

Enevo

, Loa

dbro,

Anton

& An

ton, F

resgo

, Blok

food

OptiW

atti, N

aturve

ntion

, Salu

sfin,

Energ

yUp,

There

Corp

oratio

n


attime, Open Utilit

y

Around the world






GreenEnergetic, SunRun, Qixxit, Xylophane, Bitty, Beyond MeatNeste Oils, Bill Gates / Ham

pton CreekBig companies


Big companies:




Headsted, YOU, Meedoc, Emotion Tracker, Catalyze Impact, MicrotaskGranlund, Greenluxt, Helen, Hydrocell, Motiva, OilonHalton Group



Etsy, R

ainfor

est Co

nnection

, RVS

Ikea S

econ

dhan

d Cam

paign

Panta

luren

, Bun

dles,

Fairp

hone

, Lyf

Shoe

s, La

ssila

& Tika

noja



Big co

mpan

ies:

Pata

gonia

& Eb

ay, G

oogl

e Pro

ject A

ra, E

coma

tion

Envo

r Gro

up O

y, G

reen

Soun

d, Ku

usan

kosk

i Rec

yclin

g


NAME: Enevo FIELD: mobility KEY FEATURES IN BIZ MODEL: Smart routing and need based optimisation FROM: Finland WHAT do they do: Smart waste collection

NAME: Fourdeg FIELD: housing KEY FEATURES IN BIZ MODEL: home automation, energy management FROM: Finland WHAT do they do: Smart heating control system, which use data to optimise heating and produce data for housing company or utility company.

S

HARING

OPTIMISATION

IMM

ATERIALISATION

CIRCULAR E

CONO

MY

From Finland:











Around the world:




remod

eling

digital service

innovation




hom

e au

tom

atio

n

ener

gy m

anag

emen

t

smart v

ehicles



turnkey solutions

crowdfunding

product innovationreplacement of ownership needs


replacement of anim

al

protein sources

smart routing

substitution of ingredients

turn

key

solu

tions

digita

l serv

ice pl

atform

smar

t met

ering


tuning

From Finland



Ikea S

econd

hand

Campa

ign

Around the world

:

Kutsu

Plus,

MobiGo

Pilot,

Clea

n Wate

r Map

ping,

AsmoC

harge

r

From

Finlan

d:

Enev

o, Lo

adbro

, Anto

n & An

ton, F

resgo

, Blok

food

OptiW

atti, N

aturve

ntion

, Salu

sfin,

Energ

yUp,

Ther

e Co

rpor

atio

n


attime, Open Utilit

y

Around the world



Kauppahalli24, Finsect, Ambronite, Oatkitchen, Digital Foodie, Repack, Tuup





Big companies


Big companies:




Headsted, YOU, Meedoc, Emotion Tracker, Catalyze Impact, MicrotaskGranlund, Greenluxt, Helen, Hydrocell, Motiva, OilonHalton Group



Etsy, R

ainfor

est Co

nnection

, RVS

Ikea S

econ

dhan

d Cam

paign

Panta

luren

, Bun

dles,

Fairp

hone

, Lyf

Shoe

s, La

ssila

& Tika

noja



Big co

mpan

ies:

Pata

gonia

& Eb

ay, G

oogl

e Pro

ject A

ra, E

coma

tion

Envo

r Gro

up O

y, G

reen

Soun

d, Ku

usan

kosk

i Rec

yclin

g


S

HARING

OPTI

MISATION

IMMATERIALISATION

CIRCULAR ECONOMY

From Finland:



AskForTask, Hoffice, Huolala, Lan Xi Niu, Yo

ngche, Box at Work

BiTeBi W

ifi, Argo

s, Swap

, esoli

dar, B

etterv

est, Ja

ano, e

Mio, Wun

derca

r

Floati

lity, P

arking

Pand

aBig

compa

nies:

Hyat

t Hot

els /

OneF

ineSt

ay, D

aimler

/ Ca

r2Go

Citi G

roup

/ Ny

c Bike

shar

ing

Barc

lays

/ Sa

ntan

der C

ycle

s

Cem

ex /

Patri

mon

io H

oy, P

euge

ot /

Mu M

obili

ty



Around the world:

PommePomme, Homeaway, Tujia, Uber, R

elayRides, Campanda, Coffice

Ford

2Go,

Avis

/ Zipc

ar, W

Hot

els /

Desk

sNea

rMe

Zaarly

, Taskrab

bit, Shangdong prov

ince / EV

company, A

irtaske

r

upcyc

ling o

f veh

icles

remodelin

g

digital service

innovation



carsha

ring

socia

l coo

king

co-c

reat

ion pl

atfo

rm

home automation

energy management

smart

vehic

les

need

bas

ed op

timisa

tion

all in one applic

ation tur

nkey

solut

ions

crow

dfun

ding

prod

uct i

nnov

ation

repla

cem

ent o

f owner

ship

nee

ds


replacement of animal

protein sources

smar

t rou

ting

subs

titut

ion of

ingr

edien

ts

turnkey solutions

digital service platformsmart metering

upcy

cling

of ve

hicle

s

tunin

g

From

Finl

and

Purje

bägit

, Glob

eHop

e, Pu

re Was

te Te

xtiles

Elec

tric h

ill as

sista

nt u

nit Ikea Secondhand Campaign

Around

the w

orld:

KutsuPlus, MobiGoPilot, Clean Water Mapping, AsmoCharger

From Finland:

Enevo, Loadbro, Anton & Anton, Fresgo, Blokfood

OptiWatti, Naturvention, Salusfin, EnergyUp, There Corporation

BikeC

itizen

s, Fe

rroam

p, Gr

eenp

ocke

t, Map

dwell

, Watt

ime,

Open

Utilit

y

Aroun

d the

world

Kuaid

adi, C

apac

ity En

ergy S

torag

e, Eth

era, Ic

e Gate

way,

Cooli

ngInn

o

Swarc

o, Ag

riluti

on, C

hang

hong

, Grow

en

Kaup

paha

lli24

, Fins

ect,

Ambr

onite

, Oat

kitch

en, D

igita

l Foo

die, R

epac

k, Tu

up

From

Finl

and:

OurN

eighb

ourh

ood,

Cubi

casa

, Mas

ar, S

olne

t, Sa

vo S

olar

, Virt

uaal

iassis

tent

tiWalk

It, WeS

hareS

olar, C

rowdP

owerP

lant, G

reenG

oEne

rgy, W

ashIt

Arou

nd th

e worl

d

eeMobilit

y, Fort

um, Enero

n, Ensto

, Gasum, Ik

ea Sola

r, Cave

rion, Fi

ra

Green

Energ

etic,

SunR

un, Q

ixxit,

Xylop

hane

, Bitt

y, Bey

ond M

eat

Neste Oils, Bill Gates / Hampton CreekBig companies


Big

com

pani

es:

IoTs

ens,

Base

N, R

YM O

y,

Oras, Rettig

ICC, SRV, Term

opanels Oy, V

altavalo, Vantaan Energia


Head

sted,

YOU,

Meed

oc, E

motio

n Tra

cker,

Cata

lyze I

mpac

t, Mi

crota

sk

Granlund, Greenluxt, Helen, Hydrocell, M

otiva, OilonHalton Group


Four

deg,

Ouma

n, On

e1, E

nefix

, Suo

men

bioau

to

Etsy, R

ainfor

est Connect

ion, RVS

Ikea Secondhand Campaign

Pantaluren, Bundles, Fairphone, Lyf Shoes, Lassila & Tikanoja

Helii

x, Ye

tu, F

erro

amp,

Ther

mond

o

Solva

tten,

LifeS

traw,

Biob

ean,

NaNo

maji

Big companies:

Patagonia & Ebay, Google Project Ara, Ecomation

Envor Group Oy, GreenSound, Kuusankoski Recycling

Xiaoju

keji,

Watty

, Opo

wer, V

iva, 7

20, 2

andg

o

NAME: Tuup FIELD: mobility KEY FEATURES IN BIZ MODEL: replacement of ownership needs, all in one application FROM: Finland WHAT do they do: Gathers all services for mobility under one platform, all in one solution for mobility

S

HARING

OPTI

MISATION

IMMATERIALISATION

CIRCULAR ECONOMY

From Finland:



AskForTask, Hoffice, Huolala, Lan Xi Niu, Yo

ngche, Box at Work

BiTeBi W

ifi, Argo

s, Swap

, esoli

dar, B

etterv

est, Ja

ano, e

Mio, Wun

derca

r

Floati

lity, P

arking

Pand

aBig

compa

nies:

Hyat

t Hot

els /

OneF

ineSt

ay, D

aimler

/ Ca

r2Go

Citi G

roup

/ Ny

c Bike

shar

ing

Barc

lays

/ Sa

ntan

der C

ycle

s

Cem

ex /

Patri

mon

io H

oy, P

euge

ot /

Mu M

obili

ty



Around the world:

PommePomme, Homeaway, Tujia, Uber, R

elayRides, Campanda, Coffice

Ford

2Go,

Avis

/ Zipc

ar, W

Hot

els /

Desk

sNea

rMe

Zaarly

, Taskrab

bit, Shangdong prov

ince / EV

company, A

irtaske

r

upcyc

ling o

f veh

icles

remodelin

g

digital service

innovation



carsha

ring

socia

l coo

king

co-c

reat

ion pl

atfo

rm

home automation

energy management

smart

vehic

les

need

bas

ed op

timisa

tion


turn

key

solu

tions

crow

dfun

ding

prod

uct i

nnov

ation

replac

emen

t of o

wnersh

ip ne

eds


replacement of animal

protein sources

smar

t rou

ting

subs

titut

ion of

ingr

edien

ts

turnkey solutions

digital service platformsmart metering

upcy

cling

of ve

hicle

s

tunin

g

From

Finl

and

Purje

bägit

, Glob

eHop

e, Pu

re Was

te Te

xtiles

Elec

tric h

ill as

sista

nt u

nit Ikea Secondhand Campaign

Around

the w

orld:

KutsuPlus, MobiGoPilot, Clean Water Mapping, AsmoCharger

From Finland:

Enevo, Loadbro, Anton & Anton, Fresgo, Blokfood

OptiWatti, Naturvention, Salusfin, EnergyUp, There Corporation

BikeC

itizen

s, Fe

rroam

p, Gr

eenp

ocke

t, Map

dwell

, Watt

ime,

Open

Utilit

y

Aroun

d the

world

Kuaid

adi, C

apac

ity En

ergy S

torag

e, Eth

era, Ic

e Gate

way,

Cooli

ngInn

o

Swarc

o, Ag

riluti

on, C

hang

hong

, Grow

en

Kaup

paha

lli24

, Fins

ect,

Ambr

onite

, Oat

kitch

en, D

igita

l Foo

die, R

epac

k, Tu

up

From

Finl

and:

OurN

eighb

ourh

ood,

Cubi

casa

, Mas

ar, S

olne

t, Sa

vo S

olar

, Virt

uaal

iassis

tent

tiWalk

It, WeS

hareS

olar, C

rowdP

owerP

lant, G

reenG

oEne

rgy, W

ashIt

Arou

nd th

e worl

d

eeMobilit

y, Fort

um, Enero

n, Ensto

, Gasum, Ik

ea Sola

r, Cave

rion, Fi

ra

Green

Energ

etic,

SunR

un, Q

ixxit,

Xylop

hane

, Bitt

y, Bey

ond M

eat

Neste Oils, Bill Gates / Hampton CreekBig companies


Big

com

pani

es:

IoTs

ens,

Base

N, R

YM O

y,

Oras, Rettig

ICC, SRV, Term

opanels Oy, V

altavalo, Vantaan Energia


Head

sted,

YOU,

Meed

oc, E

motio

n Tra

cker,

Cata

lyze I

mpac

t, Mi

crota

sk

Granlund, Greenluxt, Helen, Hydrocell, M

otiva, OilonHalton Group


Four

deg,

Ouma

n, On

e1, E

nefix

, Suo

men

bioau

to

Etsy, R

ainfor

est Connect

ion, RVS

Ikea Secondhand Campaign

Pantaluren, Bundles, Fairphone, Lyf Shoes, Lassila & Tikanoja

Helii

x, Ye

tu, F

erro

amp,

Ther

mond

o

Solva

tten,

LifeS

traw,

Biob

ean,

NaNo

maji

Big companies:

Patagonia & Ebay, Google Project Ara, Ecomation

Envor Group Oy, GreenSound, Kuusankoski Recycling

Xiaoju

keji,

Watty

, Opo

wer, V

iva, 7

20, 2

andg

o

NAME: Solnet FIELD: housing KEY FEATURES IN BIZ MODEL: energy source substitution, turnkey solutions FROM: Finland WHAT do they do: Turnkey renewable energy solutions and energy management applications that allow for prosumerism

S

HARING

OPTIMISATION

IMM

ATERIALISATION

CIRCULAR E

CONO

MY

From Finland:



AskForTask, Hoffice, Huolala, Lan Xi Niu, Yongche, Box at WorkBiTeBi Wifi, Argos, Swap, esolidar, Bettervest, Jaano, eMio, Wundercar







Around the world:



Upgrading

Tuning

digital service

innovation

p2p marketplace platform

s



home a

utomati

on

energ

y man

agem

ent

smart v

ehicles


all in one app for mobility

nudging and self-help

crowdfunding

digital services

product innovation

turnkey solutions for EV management

replacement of own needs

Biofuels, geothermal heat, windpower

smart routing

reusable packaging and shipping materials

turn

key s

olut

ions

From Finland



Ikea S

econd

hand

Campa

ign

Around the world

:

Kutsu

Plus,

MobiGo

Pilot,

Clea

n Wate

r Map

ping,

AsmoC

harge

r

From

Finlan

d:

Enev

o, Lo

adbro

, Anto

n & An

ton, F

resgo

, Blok

food

OptiW

atti, N

aturve

ntion

, Salu

sfin,

Energ

yUp,

There

Corp

oratio

n


attime, Open Utilit

y

Around the world








Big companies


Big companies:




Headsted, YOU, Meedoc, Emotion Tracker, Catalyze Impact, Microtask

Granlund, Greenluxt, Helen, Hydrocell, Motiva, OilonHalton Group



Etsy, R

ainfor

est Co

nnection

, RVS

Ikea S

econ

dhan

d Cam

paign

Panta

luren

, Bun

dles,

Fairp

hone

, Lyf

Shoe

s, La

ssila

& Tika

noja



Big co

mpan

ies:

Pata

gonia

& Eb

ay, G

oogl

e Pro

ject A

ra, E

coma

tion

Envo

r Gro

up O

y, G

reen

Soun

d, Ku

usan

kosk

i Rec

yclin

g


NAME: Verybite FIELD: Food KEY FEATURES IN BIZ MODEL: Social cooking, P2P marketplace platform, crowdfunding FROM: China WHAT do they do: P2P marketplace for homemade food and delivery service

VERYBITE

§

Food

SMARTBUILDING

Homeas-a-service

operators

SMART

MOBILITY

Mobilityas-a-service

operators

Resource sharing platformsConsumer goods sharing platforms

Digital microwork platformsp2p task sharingLocally sourced assistants for: Grocery deliveries Cleaning Handyman

Space sharingp2p home rentalsWorkspace sharing

Turnkey energy productionservices for householdsCrowdfunding energy projects

Automated energy management systemsSmart home devicesOptimization and control of consumer electronics

SMARTBUILDING

Homeas-a-service

operators

SMART

MOBILITY


operators

SMART

MOBILITY


operators

Multimodal transportation servicesPersonal travel plannersSmart payment systemsSmart parking

Connected vehiclesReal-time traffic managementSmart routing

TelecommutingE-HealthE-learningE-government

Fleet & ride sharingCar sharingFree-floating vehicle servicesBicycle sharingp2p car rentalsCrowdsourced logistics

SMARTBUILDING

Homeas-a-service

operators

SMART

MOBILITY


operators

Multimodal transportation servicesPersonal travel plannersSmart payment systemsSmart parking

Connected vehiclesReal-time traffic managementSmart routing

TelecommutingE-HealthE-learningE-government

Fleet & ride sharingCar sharingFree-floating vehicle servicesBicycle sharingp2p car rentalsCrowdsourced logistics

Resource sharing platformsConsumer goods sharing platforms

Digital microwork platformsp2p task sharingLocally sourced assistants for: Grocery deliveries Cleaning Handyman

Space sharingp2p home rentalsWorkspace sharing

Turnkey energy productionservices for householdsCrowdfunding energy projects

Automated energy management systemsSmart home devicesOptimization and control of consumer electronics

SMART CITY IS A SERVICE

S M A R T U P S C A N M A K E S M A R T C I T I E S &

S U S T A I N A B L E L I F E S T Y L E S T R U E

– O N L Y I F T H E Y M A K E

I T T O T H E C I T I E S , T O T H E U R B A N L I F E

CULTIVATING SMARTUPS

FACILITATE ACCESS TO MARKETS

BUILD ECOSYSTEMS

PROVIDE ACCESS TO CAPITAL

‣ A community and an accelerator for cleantech smartups since 2011

‣ 500+ enthusiasts, both startups, corporates and experts

‣ 50 start up teams with smart services from transport of goods to street food and sharing platforms

‣ Peloton Club Nights, changing themes in collaboration with a partner,open for everybody, every month in Putte’s bar & pizzeria

‣ 6 month Peloton Acceleration programs for selected teams

PELOTON CLUB

C U L T I V A T I N G S M A R T U P S W I T H

C I T I E S A S A P L A T F O R M

FACILITATE ACCESS TO MARKETS

BUILD ECOSYSTEMS

PROVIDE ACCESS TO CAPITAL

The Case Areas

48 NORDIC CITIES BEYOND DIGITAL DISRUPTION – Smart Retro futures report 49Section 3: Scenarios for the future of Nordic smart cities

BAGARMOSSEN TODAY

1

2

3

4

56

7

8

91. The main square by the subway station, with a playground

and residential buildings with shops and restaurants on street level.

2. The main square with shops and market tents. There are many business spaces with big windows and doors facing the square, making it possible to integrate them in the public space.

3. A grocery store and locals by the main square. There is a range of shops for everyday needs in the centre.

4. Garages and parking spaces of a residential building on Emågatan Today it gives a closed impression, but has the potential of being the venue for different activities, such as a bike kitchen and other workshop rooms, small stores, pop-up events and workspaces.

5. Residential buildings and parking lots seen from the walkway on Byälvsvägen. The space between the buildings and the street is a potential place for urban infill, with open space for workshops, stores, workspaces, cafés and greenhouses.

6. A peek through a portal into one of the courtyards by Rusthållarvägen. In addition to hosting playgrounds and acting as meeting points for the inhabitants, these courtyards have the potential to become sites for small-scale agriculture.

7. Street and parking spaces in front of buildings on Rusthållarvägen. The suburb is designed to be easily accessible by car, and a substantial amount of ground is dedicated to parking. Perhaps in the future it will be a site for urban gardening.

8. A small garden for edible plants, cared for by Bagisodlarna, next to the subway station. It is a locally initiated project that started with the participatory process Boendedialogen in 2012 as a way to revitalise the area.

9. A pop-up bike repair shop in a freight container by the main square in spring 2015. It proved a success, and after the summer it moved into an old garage.

BAGARMOSSEN, STOCKHOLM

Match & co-create between established & new players to develop business models &

services. Get strategic support from

the city.

Test the new services and collaboration in real life

with real users

Scale up & Continue

Find the need Find the new innovators

S M A R T R E T R O

P R O G R A M

Smart solutions

Renovation dept Distruption of retail

Resource-scarcity & Climate Change

FIND THE NEED There is no lack of need of finding a new way in our cities.

Human scale & live city

FIND THE NEED It’s not just the municipality.

12 NORDIC CITIES BEYOND DIGITAL DISRUPTION – Smart Retro futures report 135. Emerging practices in developing cities

Figure X. Turning old neighbourhoods into smart cities requires four types of renewal activities: retrofitting to upgrade old buildings, urban infill to increase user volume and urbanity of a district, smartups that provide smart services to satisfy the everyday needs of inhabitants, and placemaking initiatives that invigorate public spaces and bring people together.

Home delivery

Smart offices

Ride sharing

Low-carbon foodUrban farming

Shared spaces

Metering

Smart home

Pop up restaurants

Mobility servicesSharing economy

Street food

Repair services

Community gaming

Geolocating

Property management

Crowd funding

Home energy

SMARTUPSPLACEMAKING

RETROFITTING

URBAN INFILL

a high quality of life for all citizens as well as flourishing, globally relevant and competitive businesses. The sustainability goals of Nordic cities are the basis for their ‘design principles’ for investment and planning. Yet investments in the existing built environment are required, as housing and mobility need to be technically updated to a more energy and resource efficient level at which they encourage people to adopt sustainable patterns of behaviour.

The greatest untapped potential lies in digital services that are needed to convert these tech-nical changes into better quality of life in cities. These new services are to show people that life in cities can be smoother and quicker, and that more time can be left for things that people tru-ly value: family, work on motivating tasks and enjoyable leisure. The new services help people save time in daily activities like commuting and shopping, or reduce the costs of housing,

OLD BUILDING STOCK

RETROFITTING SMART SERVICES

TECHNICAL VALUE

SUSTAINABLE CITIES SUSTAINABLE LIFESTYLES

PERCEIVED VALUE

Figure X. Retrofitting adds technical value to the old building stock. While this type of upgrading is necessary, it is not usually enough to raise the perceived value of a neighborhood. What is required in addition are services and functions that enhance smoothness of everyday life and bring about a sense of progress. Both retrofitting and smart services are needed in the development of sustainable cities that enable sustainable lifestyles.

mobility or home appliances and other material goods.

Startups that produce these services are called smartups. They provide scalable smart services that produce a better urban living experience, engage consumer users and at the same time significantly decrease the level of energy and resource consumption.

FIND THE NEW INNOVATORS You need smartups, local entrepreneurs, placemakers to make a smart, sustainable, attractive city.

• Peloton Smart Retro Innovation Camps in Lahti & Stockholm

• The ecosystem: • cities • corporates • startups • local entrepreneurs • expert mentors • community leaders

= 60 participants/camp

MATCH & CO-CREATE at innovation camps and workshops to develop the service concepts and business models and to find matches between cities, big companies and startups. Encourage fast cooperation and real-life test experiments together.

TEST IN REAL LIFE, WITH REAL USERS to find out what works and not both in the service and in the partnership. And to get valuable first users & credibility to accelerate access to markets.

• K-Citymarket, Kesko & PiggyBaggy: Peer-to-peer delivery of online grocery orders

• K-Citymarket, PiggyBaggy & SIIRI of City of Lahti: orders by phone and peer delivery for elderly

• City of Lahti, PiggyBaggy & local entrepreneurs: 24/7 Smart Container pick-up point

• City of Lahti & CityCarClub: interest and needs of residents for car sharing services

• City of Lahti & Yhteismaa: Nappi Naapuri (‘Nifty Neighbour’) online platform as a new tool for Lahti’s volunteer neighbourhood contact persons

• Nurmi Clothing: Nurmi Clothing Library • Stockholmshem, Bonne Mécanique & Gamla Enskeda Lådcycklar:

Cycling service point • Stockholmshem & Generation Ungdom: Offering Generation Ungdom’s

service of small household help by unemployed youth to Stockholmhem’s residents

• Remarket: Recruiting sellers to Remarket peer-to-peer 2nd hand clothes retail platform

• Represent: First questions, comments & voting round on Represent platform

10 tests in 6 months!

“I had two goals for cooperation: to learn and get to know to new people and to influnece in the future of

Lahti, and thus mys own future. Both goals have been met.

As a result of Smart Retro collaboration, in my Citymarket we tested home deliveries of online

orders with peer to peer delivery service Piggy Baggy. The cooperation has been

amazingly inspiring and instructive. I have learnt that ideas should be tested quickly.

I have met many kinds of actors of the area and I think we might do something together in the future.

I encourage companies to participate in similar programds. To find a better future requires looking

around the corner.

Marko Laaksonen, shop keeper, K-Citymarket Paavola, Lahti

100 drivers!

43 % of orders!

“It’s been more work than I thought! To execute experiments, we have looked for internal partners from city organisation and

applied for funding. What thus interests me now is:

how can a city be a better platform for developing new smart services and

business?”

Saara Vauramo, development manager, City of Lahti, Finland

City of Lahti experimented with CityCarClub PiggyBaggy Nifty Neighbour

CULTIVATING SMARTUPS AND BETTER CITIES1 We need applications for more comfortable,

stustainable and interesting everyday life.

2 Cities are great platforms and markets for applications to develop. But we need to

be the best in partnering up, one city is too small.

3 Develop business models and co-design services with a diverse ecosystem.

”The City Pays” is not the only business model & cities not only ones in need. Citizens are part, too!

4 Have both a far-reaching vision to find your way & get everybody moving in that direction,

and rapid experiments to develop solutions and make the change happen now.

5 Have intermediaries to bring actors together, to open doors & remove obstacles, to facilitate

co-creation & partnerships and tell the big story.

36 NORDIC CITIES BEYOND DIGITAL DISRUPTION – Smart Retro futures report 37Section 3: Scenarios for the future of Nordic smart cities

SECTION 3: SCENARIOS FOR THE FUTURE OF NORDIC SMART CITIESTHIS SECTION SHEDS LIGHT ON THE UNCERTAINTIES OF THE FUTURE. THE THREE ALTERNATIVE SCENARIOS CON-STRUCTED HELP GRASP HOW THE WORLD MIGHT CHANGE OVER THE COURSE OF THE NEXT 25 YEARS, AND WHY NORDIC SMART CITIES CAN ACHIEVE SUCCESS AMIDST BIG POLITICAL, SOCIAL OR TECHNOLOGICAL CHANGES.

VISION & PLANNING

BUSINESS DEVELOPMENT & CO-DESIGN

EXPERIMENTS & REVITALISATION

VISION & PLANNING

BUSINESS DEVELOPMENT & CO-DESIGN

EXPERIMENTS & REVITALISATION

ACTIVE COMMUNICATION

TEMPORARY USES

EVENTSPOP-UPS

TEST AND EXPERIMENTS

FUTURE SCENARIOS

TEST FEEDBACKUSER INTERVIEWS

CO-CREATION WORKSHOPS & CAMPS

B2B MENTORINGINCUBATOR & ACCELERATOR

PROGRAMS

ACTIVE COMMUNICATION

PARTICIPATORY VISION BUILDING

LOCAL POLITICIANS

CITY OFFICER

RETAIL

STARTUPS

CITIZENS

REAL ESTATE

THE PREVIOUS PAGES have described new, par-tially still experimental ways in which cities, different types of real estates developers and owners, and startups of new smart services (‘smartups’) can contribute to and succeed in the renewal of cities.

The prerequisites for all this include deeper partnerships between different stakeholders, and better tools for co-creation to structure these partnerships. These co-creative activities have cut across the traditional division of labour between different sectors:

• A city needs a narrative in the form of a shared vision and planning. This vision should be formed as an iterative process en-gaging citizens and businesses in addition to city officials and politicians.

• Growing a healthy and vibrant local economy requires constant business development with strong emphasis on co-design: only very few businesses can grow or even main-

tain their position in the market without actively engaging their (current and poten-tial) customers and establishing mutually enriching long-term collaboration with other companies.

• There are no flourishing cities without vi-tal and attractive public spaces outside the commercial realm. It is not possible for cities to maintain their charm without constant experimentation by different, often new and surprising actors: urban activists, entrepre-neurs, artists and organisers of events of dif-

ferents scales. The members of the commu-nity (both public officials and others) need to tolerate these experiments, even when they occasionally fail.

MODEL FOR DIGITAL ERA SMART URBAN RENEWAL

Figure X. The image above shows the different activities needed in the development of flourishing cities.

– SMART RETRO FUTURES REPORT

NORDIC CITIES BEYONDDIGITAL DISRUPTION

DRAFTOUT NEXT

MONTH!

Thanks for listening.

We’d love to talk more with you: Outi Kuittinen, Demos Helsinki [email protected], +358 50 326 82, @outikookoo www.demoshelsinki.fi smartretro.demoshelsinki.fi

This presentation you’ll find in: slideshare.net/demoshelsinki

You can also read more: Smart up Manifesto www.demoshelsinki.fi/en/julkaisut/smartup-manifesto Cleantech takes over consumer markets www.demoshelsinki.fi/en/julkaisut/cleantech-takes-over-consumer-markets Nordic Cities beyond Digital Distruption – Smart Retro Futures Report FORTHCOMING! Give me your card to be the first to receive it!

http://www.demoshelsinki.fi/en/julkaisut/smartup-manifesto/

http://www.demoshelsinki.fi/en/julkaisut/cleantech-takes-over-consumer-markets/

Small Business & Entrepreneurship

Cultivating Smartups with Cities as Platforms