Creating Content For A Product Nobody Gives A Shit About

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Creating Content For A Product Nobody Gives A Shit About

CareWhat Do They Care About?

CareIts 100% Not You

Only RulesFind Your Customer Find What They Care AboutSell Them That

Bullet is You2.5 Staff No Accounting Experience No Marketing Experience No FundingNo Design UI/UX/Branding

Competition

300m Raised 500 Staff9yrs22m Raised 70 Staff3yrs

ProblemNobody Wants To Talk, Hear, Read, Learn, About AccountsWeve No MoneyWeve No Branding & Marketing Experience

EffectTerrible for SearchTerrible for EngagementTerrible for Social SharingTerrible for Sharing Private DataResult: Best Learning Curve Ever

Fix 1 SEO1 x Community Website

Fix 1 SEO1 x Boxcar Notification

Fix 1 SEO1 x Yoast SEO Plugin

Fix 1 SEOResultsFree SEO User Gen Content, Saving a DaysImproved Customer EngagementTraffic Growth 41% Month/MonthOrganic (Free) Growth 73% Month/MonthTotal Organic (Free) Traffic 30% Saving 49USD a Month

Fix 2 Blogs

Fix 2 BlogsIngredients5 x Questions 2 x Hours work1 x Blog post1 x Magic Action Box Plugin Loop Content

Fix 2 Blogs

Fix 2 Blogs

Fix 2 Blogs

Fix 2 BlogsResultsFree ContentTap Existing CommunitiesCreate EngagementNew LeadsBuild BrandIrish Times Vs The Broadsheet

Fix 3 AnchorIngredients1 x E-book About Something They Want1 x Pay With A Tweet Product

Fix 3 Anchor

Fix 3 Anchor

Fix 3 AnchorResults5,000 DownloadsUsed for Engagement MailsUsed for Talks Used for SEOBrand BuildingCommunity Building

Fix 4 AutomateIngredients1 x RSS 2 Twitter Feed1 x Popup Plugin 1 x E-book1 x Blog

Fix 4 Automate

Fix 4 Automate

Fix 4 Automate

Fix 4 AutomateResultsReusing E-book Content AGAIN No Content Writing NeededIncreased Subscriptions/Leads by 1,036%Automate Feeds, Zero WorkKeep TrafficJump Networks Hashtags* Keep Responses Real!

Fix 5 Email IngredientsGmail AccountRapportive Plugin Template Canned EmailsContent Ebook

Fix 5 Email

Fix 5 Email

Fix 5 Email ResultsAutomate The Unimportant StuffEngagement Keep It Personal Reuse ContentKeep Loop Social ConnectionsExport LinkedInSocial Currency * Keep All Responses Real

Conclusion

Thanks@peterconnor @bullethqSubscribe to Bullets blog for more