Your Easy Web Solutions

Helping Your Business Succeed Online

Day 2

Alexei Kouleshov

Questions?

Great Ads?

Great Ads?

Great Ads?

Hot Seat Critiques

• Structure• Functionality• Content

• http://www.repitpt.com/• http://studioupt.com.au/

Where are we at? (Summary)

• Ideal Customer• Wants, Fears and Frustrations• Where Customers Spend Their Time

Google Adwords - Search

• Targeting• Keyword Research• Ad Copy• Landing Page

• Practical Example – Adwords Training Brisbane

Google Adwords - Display

• Targeting• Keyword Research• Interest Research• Website Research

Google Adwords vs SEO

• Content is King• Relevance Is Important• User Expereience Is Key• Twice The Exposure = Tripled Results

Marketing Budgets

• Customer Value?• Lead Value?• Click Value?

• Budget Calculator

Morning Tea

Tools – Building List

• Aweber• List Setup• Web Forms• Building List• Autoresponders• Broadcast Emails

• Aweber vs Mailchimp

Tools – Outsourcing

• Odesk.com• Job Description Tier 1&2• Paying Your Team• Per Job• Hourly

• Managing Your Team

CRM – Customer Relationship Management

• Holds Customer Records• Customer Interactions• Notes• Sales pipeline• Opportunities• Collaboration

Lunch

Special Guest

StrategyWhat is the plan?

Marketing

• Media• Google• Facebook

• Market• Ideal Customer

• Message• Urgency• Wants, Fears, Frustrations

Your Strength/Weaknesses?

• Where are you struggling?• Email Marketing• Website• Content• Social Media• Google Ads• SEO• Other

Online Marketing Strategy?

• Bigger Picture• Multiple Tools• Tracking• Systems• Budget

From Marketing To Customer

• Leads To Your Website (Traffic)• Qualify Leads Into Prospects (Ad – Page - Enquiry)• Turn Prospects Into Customers (Sale)• Arm Your Customers With Message(Marketing Material)• Get Your Customers To Tell Others (Social Media/Refer)• Repeat

Is This All Too Much?

Special Offer

• Remedy Package• Website Critique• 3 Hours of Coaching• Tailored Online Marketing Strategy• Help With Ads/Call-To-Actions• Support

• Today’s Price - $597 (GST Inc)

Special Offer #2

• PT Website Package• Remedy Package• Wordpress Website Designed By Us• Lead Generation Components Included (aWeber setup)• Website Copy Critiqued and Proofread• 1 Hour Website Training • 12 Month Complimentary Hosting

• Today’s Price - $3500 (GST Inc)• Payment Plans Available• Normal Price $5000

What Did You Learn?Questions?

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Email – alexei@yews.com.au