Create PT Wealth

Results Driven by Landing Pages and Point of Difference

Alexei Kouleshov

How to Generate Leads Online Quickly & Cost Effectively?

Questions For You

• How many of you have a website?• How many of you generate leads/sales online?• How many of you paid for your advertising?• How many of you have been disappointed with results?

Opportunity Knocking

But Not On Your Door

In Order To Success Online You Need To Be

• S• M• A• R• T

In Order To Success Online You Need To Be

• Strategy• Message• Advertise• Results• Test & Measure

What Would Another 10 Leads Per Month Mean To Your Business?

My Goal Today is

• Teach you key concepts of digital marketing• Educate you on the “Point of Difference” concept• Share some of our most effective tactics with you

Who I am

• Digital Marketing Strategist• Google Premier Partner• Infusionsoft Partner• Over 12 Years In The Industry• Managing Director of Your Easy Web Solutions• Best selling author (Our Internet Secrets)• Working with CPTW since 2007• Frequent traveler

In the last 3 years

• Thailand x 2• Bali• Greek Islands• Paris• St Petersburg• Moscow• Shanghai

• Blue Mountains• Whitsundays x 2• Auckland• Perisher• Threadbo• Queenstown

My Successes

• Degree in IT (Major in E-Commerce) from QUT• First project – generated $250,000 first year• Worked with thousands of businesses• Helped build number of multi-million dollar businesses• Doubled my business in the last 12 months

Successes - Your Easy Web Solutions

• National & International clients• 2 Offices, 11 Staff• Recently received Google Premier Partner badge• Run some of the best Search and Mobile campaigns• No contracts• Conversion based focused marketing

S.M.A.R.T – 5 Step Process

• Strategy• Message• Advertise• Results• Test & Measure

S.M.A.R.T Process Translates To

• Landing Pages• Point of Difference/USP• Google Adwords• Goals/KPIs• Google Analytics

STRATEGY – Landing Pages

• Has to present your USP and Point of Difference for your ideal client and tie into your sales process

• Landing Page Models:• Single Tier• Multiple Tier

Landing Pages - Keep it simple

• Attractive offer• Minimal number of call-to-actions (CTA)• Targeted traffic to matche landing page• Aim for conversion rate (7-15%)• A/B Split Test• Headlines• Offers• With/without elements

Landing Pages - Automation

• Stick with templates• Don’t get caught on design and look• We prefer• ClickFunnels• Leadpages• Unbounce• Proved Designs

MESSAGE – Point of Difference

• How do you differ from your competitors?• What do you specialise in?• What did your customers compliment you on?• Convenience points:• Online Booking• Free Parking Available• Available 7 Days

Unique Selling Point (USP)

• Price Beat Guarantee• Same Day Service• Priority List• Money Back Guarantee• Value Based Upsell

ADVERTISING – Traffic (Adwords)• Search – 85%• Point of difference• Ad to stand out

• Remarketing – 5%• Ad criteria for returning

visitor• Display – 10%• Narrow targeting

parameters

Traffic Source Breakdown• Search • Initial visit• Highest conversion / engagement

• Remarketing – 5%• Upsell• High Engagement

• Display – 10%• Initial Visit / Low Engagement• Cheap Traffic

RESULTS – Goals

• Get busy• Strong marketing presence• Effective impression share• Improved cost per lead/sale• Build list• Work around seasonal trends• Ability to grow business

Lists and Funnels

• Decision making period• Education• Sales process• Combination of above

TEST & MEASURE – Google Analytics

• A/B Split Testing• Setup goal(s) tracking• Track key metrics• Visitors• Traffic sources• Audiences• Conversion rates

TEST & MEASURE – Lists

• Size of database• Open rate (interaction)• Click through (response)

S.M.A.R.T Campaigns Tips Dos

• Identify niches (80/20)• Write good content• Keep process simple• Diversify traffic sources• Consider user environment (mobile vs desktop)• Build email list• Track Return on Investment• Check Google Analytics regularly

Questions?

Need Help?

• Strategy• Website/CRM setup• Lead generation• Google Adwords / Analytics• Consulting

Expression of Interest

www.yews.com.auEmail – alexei@yews.com.au