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#PNcamp2
Ankit Oberoi, Co-founder, AdPushup
Oct 8, 2016
UX Testing
DoyouknowthesecrettothebestUXTes3ng?
UX Testing
GetDrunkandtryusingyourproduct!
Agenda
• IdeaValida3onusingMarke3ng• BasicConcepts
• Personas• Content
• First10/50/100Users(OurStory)• Marke3ngHacks
Using AdWords for IdeaValida3on
• CreatealandingpageusingUnBounce• Useexis3ngtemplates• Addfeatures,CTAbuRonsandasignupformwithmax4fields.
• Geta$50AdWordscoupon(plusadd$50-200)• Promotethelandingpage
• Search-onlycampaigns• Long-tailkeywords• HighKSI
• InterviewProspects
Buyer Personas
Ask:• JobRole/Title• JobSkills• PerformanceKPI• Toolsused• Goals• Challenges• PersonalDemographics(ifappropriate)• Recentpurchaseandthedecisiontree• Onlinecommuni3es/websitestheyread
Content Typeofcontent:• Relevanttoyourbusiness• RelevanttothePersona
Tone:Educa3onalandnon-promo3onalContentshouldbe:• Thorough• Up-to-date• Welldesigned
Create15-203tles
Content Contentshouldbe:• Scannable–List,sub-headings,pictures.• Ac3onableInsights• ContentFrameworks• Cita3onsandsources
Content Distribution
“Ifyouwriteit,theywillcome”–Saidnogreatgrowthhackerever.50–50Rule• Spend50%ofyour3mewri3ngcontent• Spend50%ofyour3meindistribu3on
Keyword Research
• Findwhatpeoplewant• Convertitintokeywords
Tools
• www.ubersuggest.org• www.hiRail.com• www.mergewords.com
First 10 Users
• BetaList(AlsouseProductHunt)• Wri3ngBlogPosts• ManualContentDistribu3on
First 50 Users
• Wri3ngMOREBlogPosts• ScalingContentDistribu3on• SEO• GuestPos3ng
First 100 Users
• InboundFunnel(whichwasscalingwell)• OutreachCampaigns• PartnershipsandEvents
Hack #1: AdWords, KSI and Examples
• WhentouseAdWords?• Search(Keywords)• GDN• Retarge3ng(EmailsandAudiences)
• ImprovingKSI(TCC)• AdCopyandCTR• LandingPage• Conversionrate
Hack #2: HARO
Hack #2: HARO
Hack #3: Guest Posting
• Veryrelevantlinks• Thoughtleadership• Tonsofrelevanttraffic• Search
• “Addguestpost”+niche• “Becomeacontributor”+niche• “Becomeaguestwriter”+niche
• Myblogguest.com• Alltop.com
Hack #4: Content Distribution
• Onceyourcontentislive,findsimilarcontent(5-10URLs)whichhasreceivedalotofshares
• GatheralistofpeoplewhotweetedorsharedtheseURLS(www.whotweetedme.com)
• HireaVA,whowillfindtheemailandnameofthesepeople
• Setupacampaigntoemailallusers
Hack #5: Outreach
• Exportlistofwebsitesrelevanttoyou(Tools:Alexa,Quantcast,NerdyData,Wappalyzer,BuiltWith)
• HireaVAtogetNameandEmails• WriteCustomizedIntroduc3ons• SendAutomatedEmails(Klenty,Reply.io)
Hack #5: Outreach
Credit:Groove
Thankyou.Ques3ons?