NAME : GANESH THONDIAMAN.

STD : SY BMS.

ROLL NO : .

SUBJECT : PUBLIC RELATION MANAGEMENT.

PROJECT TOPIC : OBEROI HOTEL.

SUBMITTED TO:

This project has given us the opportunity to know numerous

things about Public Relation , and its importance, its management

and related concepts; and especially about the Oberoi Hotel on

which I have studied. This project has also helped me boost-up

my self-confidence and competency.

As every project is completed with the contribution of

enormous people directly or indirectly & this one is not different.

It could not be possible without their help & guidance. So I take

up on an opportunity to acknowledge each and every one who

gave me the guidance and assist to make this report.

I would like to express gratitude towards

professor of Public Reation Management , for giving immense

opportunity by assigning this project, for providing with valuable

information and guidance wherever n whenever we required it.

INDEX

SR NO PATICULARS REMARK

1 INTRODUTION

2 INTRODUCTION OF OBEROI HOTEL IN MUMBAI

3 MANAGEMENT TEAM & THEIR ROLE IN PR

4 INTERNAL PUBLIC RELATION

5 EXTERNAL PUBLIC RELATION

6 ARTICLES RELATED TO PUBLIC RELATION

Introduction

Oberoi Hotels & Resorts:

The Oberoi Group, founded in 1934 by Rai Bahadur M.S. Oberoi, owns or manages 30 hotels in five countries under the luxury ‘Oberoi’ and 5 stars ‘Trident’ brands. The Group is also engaged in flight catering, airport restaurants, travel and tour services, car rentals, project management and corporate air charters.

Presently there are eight Trident hotels in India located in Mumbai, Gurgaon (Delhi National Capital Region), Chennai, Bhubaneshwar, Cochin, Agra, Jaipur and Udaipur. In addition to these Indian hotels, the Oberoi Group also operates a Trident hotel in the Saudi Arabian city of Jeddah. The Group has an international sales and marketing representation in New York, California, London, Paris, Frankfurt, Milan, Roma, Madrid, Dubai, Singapore and several cities in India.

The Oberoi Group established The Oberoi Centre of Learning and Development in New Delhi in 1966. Approximately 100 students graduate each year.

Oberoi Hotels & Resorts has been rated the best hotel chain (outside the U.S.A.) by Conde Nast Traveler – 2007, Business Travel Awards 2007 Readers Poll. Oberoi Hotels and Resorts have been ranked the best hotel chain (outside the United Kingdom) in the guardian and observer travel awards 2008.

Introduction of Hotel the Oberoi, Mumbai

THE OBEROI, MUMBAI AMONG BEST HOTELS IN WORLD:New Delhi, 7 December 2006: The Oberoi, Mumbai has been rated among the top 80 hotels in the world by CEOs and senior executives from the United States, Asia and Europe in a survey conducted by Institutional Investor magazine, USA. It is the only hotel in India to feature in the magazine’s 26th edition of ‘The World's Best Hotels’ survey. It is also the third year in succession that The Oberoi, Mumbai has been voted among the best worldwide. Recognized as the most authoritative survey of its kind, ‘The World’s Best Hotels’ is an annual survey listing select hotels at significant financial and business centers in the world. This survey is conducted by Institutional Investor, acknowledged among the most trusted resources for discerning reports and analyses of the financial and investment markets by capital issuers, borrowers, institutional investors and senior corporate and government decision makers. This recognition comes soon after The Oberoi, Mumbai was voted the preferred hotel in Mumbai both by the leisure and business travelers in two separate worldwide readers’ polls conducted respectively by Condé Nast Traveler, US, among the leading travel magazines in the world and Asia money, among the leading financial monthlies in the Asia Pacific. The Oberoi, Mumbai plays a central role in the city’s booming business life. Modern and quietly opulent, it is centrally located in the heart of the commercial district overlooking the Arabian Sea. The hotel offers sophisticated yet gracious service demanded by today’s business traveler while providing a range of facilities equally enjoyed by discerning guests at leisure. Eminent former guests include Bill Gates, Rupert Murdoch, Jack Welch and the President of the United States of America as well as various Heads of State.

Management Team and their roles

Anil Madhok joined Oberoi Hotels in 1966 and contributed to the group until 1991. His last assignment was Vice President -Operations for Western and Northern Regions, overseeing the Oberoi Hotels in Mumbai, Delhi, Hyderabad, Bengaluru, Goa and Srinagar as well as Oberoi Flight Services and Oberoi

His tenure with the group included overseas stints at Sri Lanka and Singapore. He also oversaw the refurbishment and upgradation of existing Oberoi Hotels (The Oberoi, New Delhi), as well as the planning and opening of new hotel properties (The Oberoi, Mumbai and The Oberoi Flight Kitchens, Mumbai). Anil Madhok set up Oberoi Hotels in 1994.

Mr. Anil MadhokManaging Director

Ajay Bakaya is a 1980 graduate of The Oberoi School and a post-graduate alumnus of Cornell-Essec, France. His 30 years of international hotel experience include assignments in France, U.K., India, Africa and Australia. Ajay's experience includes senior management assignments at The Trident, Mumbai; The Krishna Oberoi, Hyderabad and Robertsfield Hotel, Liberia. He was part of the opening team at Australia's largest hotel Four Points by Sheraton, Sydney. He has also worked as AGM at The Sheraton on the Park, Sydney, a 600 room deluxe hotel.

Ajay Bakaya has been associated with Sarovar Hotels for over 13 years. As Executive Director, Ajay oversees the operations of the group and is also involved in new projects.

Mr. Ajay K. BakayaExecutive Director

Suresh Nair General Manager - Human Resources-Suresh is a post graduate in Personnel Management and has a diploma in Labour Laws from the Indian Law Institute. He is also an MBA and has an additional diploma in training and development. Suresh has worked with HCL and IDM. He was with VAM Organics from 1992 to 2001. He has also worked with Rotary Blood Bank. Prior to joining Oberoi Hotels, he headed HRD at Pizza Corner India Pvt. LTD. Suresh would be responsible for HR and development policies

C.K CherianGeneral Manager –Development-

C.K Cherian carries with him 30 years of experience, having been involved in project development with companies like Crompton Greaves Ltd, GVK Group (Hyderabad),

Jayalaxmi Aluminium Pvt Ltd. (Mumbai).C.K Cherian joined Sarovar Hotels in 2001 as GM - Development for Sarovar Hospitality Services at the Indian School of Business, Hyderabad. Oberoi manages a 120 room hotel, student village accommodation for 500 students, Housekeeping, Engineering and F&B services for this Premiere Institute. As General Manger, Development, his role involves planning of upcoming projects for Sarovar Hotels & Resorts.

Zubin GhiaraDirector- Training

Zubin Ghiara is a graduate from Mumbai University holds a Diploma in Hotel Management and a post graduate in Hotel Administration from IHM Mumbai. He is certified by the American Hotel and Motel Association as a Certified Hospitality Educator. He started his career with the India Habitat Centre, New Delhi. Zubin joined Sarovar Hotels in 1996 and has held positions in Corporate Training as well as hotel operations, including General Manager, Aditya Park Inn, and Hyderabad. Zubin is responsible for all training and development activities of the group.

Sanjeev ShekharRegional Director – West

Sanjeev Shekhar is a graduate of Delhi University and has a diploma in Management. He has worked with Oberoi Hotels for 9 years at The Oberoi, New Delhi, The Krishna Oberoi, Hyderabad and The Oberoi, Mumbai, and was Director – Sales & Marketing (Western Region) from 1993 to 1996, when he left for Oman to work with the Accor Group.

Sanjeev relocated to India and joined Oberoi in 2002. After successful General Manager Assignments, he now oversees the operations of all group Oberoi hotels in Western India. He is also the General Manager of Hotel Marine Plaza, Mumbai.

Rita ChaudhryCorporate Executive Housekeeper

Starting her career with Taj Mahal, Mumbai, and Rita Chaudhry’s career spans over 3 decades which includes her assignments with hotels like Hotel Taj Mahal, Vasant Continental, Hotel Park Royal (now Intercontinental) and Maurya Sheraton Hotel & Towers, New Delhi as the Executive Housekeeper. Rita Chaudhry brings with her a wealth of knowledge and experience not only in operations but also in projects.

Rai Bahadur Mohan Singh OberoiFounder Chairman, EIH Limited

(1898 - 2002)

 

Early Life

Rai Bahadur Mohan Singh Oberoi was born on 15th August, 1898 in erstwhile undivided Punjab, which is now in Pakistan. He was only six months old when his father died. Success and fortune did not, therefore, come easily to him. Initiative, resourcefulness and hard work, combined with the capability to face and overcome the most overwhelming odds can best characterize this phenomenal entrepreneur.

Mohan Singh completed his primary education in Rawalpindi and moved to Lahore for his Bachelor's degree. Shortly thereafter, to flee the ravages of a virulent plague, he went to seek his fortune in Shimla, the summer capital of British India. Arriving penniless, he found a job at a monthly salary of Rs. 50, as the front desk clerk at the Cecil Hotel. Today, The Oberoi Group owns the hotel The Oberoi Cecil where the young Mohan Singh found his metier.

The diligence, enthusiasm and intelligence displayed by Mohan Singh impressed Mr. Grove, the manager of the hotel. A quick learner, Mohan Singh did not restrict his efforts to fulfilling the job description of a desk clerk but sought and shouldered additional responsibilities. A few years later, when a Mr. Clarke acquired a small hotel he asked Mr. Oberoi to assist him. It was here, at Clarkes Hotel, that Mohan Singh gained first hand experience in all aspects of operating a hotel.

Internal public relation

Employee’s facilities:

A distinctive feature of The Group's hotels is their highly motivated and well trained staff that provides the kind of attentive, personalized and warm service that is rare today.

Recognizing the importance of quality training in hospitality management, The Oberoi Group established The Oberoi Centre of Learning and Development in New Delhi in 1966. Today, this institution is considered among the best in Asia with approximately 100 students graduating each year.

The Group is committed to employing the best environmental and ecological practices in technology, equipment and operational processes. The Oberoi Group also supports philanthropic activities that range from education to assistance for the mentally and physically challenged. The Group is also a keen contributor to the conservation of nature and of cultural heritage.

Other notable firsts were the decision to employ women in his hotels and to establish a chain of ancillary industries producing and supplying items like consumables and stationery to ensure the highest quality.

The Group employs more than 12,000 people worldwide and owns or manages 30 hotels and luxury cruisers in five countries.

It is Mr. Oberoi’s firm belief that people are the most valuable asset of any

organization. Recognizing the importance of quality training in hospitality

management, Mr. Oberoi established ‘The Oberoi Centre of Learning and

Development’ at New Delhi in 1966. Today, this institution is considered

amongst the best in Asia.

We see a more multinational workforce which has been exposed to different

cultures, problems and situations and can use its experiences to enrich the

local employees whether in India or overseas.

We see an organization which is conscious of its role in the community, supporting social needs and ensuring employment from within the local community.

We see an organization where people are nurtured through permanent

learning and skill improvement, and are respected, heard and encouraged to

do their best. Oberoi is recognized as best practice for training and

developing its people.

We see a multi-skilled workforce, which consists of team players who have

pride of ownership, translating organizational vision into reality.

Conduct which builds and maintains teamwork, with mutual trust as the

basis of all working relationships.

Conduct which demonstrates that people are our key asset, through respect for every employee, and leading from the front regarding performance achievements as well as individual development

Conduct which at all times safeguards the safety, security, health and

environment of customers, employees and the assets of the company.

We have a clear internal communication strategy, which helps motivate our employees and get over their fears.” PVR CMD Ajay Bijli makes sure to begin every employee meeting by telling his staff not to panic. “I want to make sure my staff feels safe and believes in the fundamentals of the company,” Mr Bijli told ET.

Hospitality major Oberoi Hotels & Resorts, which is dealing with a fear of different nature, post Mumbai attacks is extending professional counseling to all its employees. “The average age of our employees is just 25 years and it was traumatic for all of them. We have planned a series of counseling initiatives once we reopen our hotels in Mumbai,” said an Oberoi spokesperson.

Added PepsiCo ED (human resources) Pavan Bhatia: “We have begun initiatives such as conducting investor advisory services and fun-at-work activities.”

External public relation

Oberoi relation with customer’s

Oberoi vision& mission which are committed to meeting and exceeding the expectations of our guests through our unremitting dedication to every aspect of service.We see an organization which aims at leadership in the hospitality industry by understanding its guests, and designing and delivering products and services which enable it to exceed their expectations. We will always demonstrate care for our customers through anticipation of their needs, attention to detail, distinctive excellence, warmth and concern.

We see user-friendly technology enhancing value for our customers and helping

our personnel by making information more accessible.

Conduct which puts the customer first, the Company second and the self last.

Conduct which at all times safeguards the safety, security, health and environment of customers, employees and the assets of the company.

To provide for our valued and frequent guests and customers we offer benefits and privileges that fulfill their travel needs and offer an enhanced level of service.

The Oberoi Group, founded in 1934, owns or manages 30 hotels and luxury cruisers in five countries under the 'Oberoi Hotels & Resorts' and 'Trident' brands. The Group is also engaged in flight catering, airport restaurants, travel and tour services, car rentals, project management and corporate air charters.

Oberoi Hotels & Resorts are synonymous the world over for providing the right blend of service, luxury and quiet efficiency. Internationally recognised for all-round excellence and unparalleled levels of service, Oberoi Hotels & Resorts have received innumerable awards and accolades.

Trident hotels are five-star hotels that have established a reputation for excellence and are acknowledged for offering quality and value. These hotels combine state of the art facilities and warm and friendly service in a relaxed environment, making them the ideal choice for business and leisure travelers.

The Group's commitment to excellence, attention to detail and personalized service has ensured a loyal list of guests and accolades in the worldwide hospitality industry.

Reservations can be made through The Oberoi Contact Centre by dialing the toll free number in India 1800 11 2030 for Oberoi Hotels & Resorts or by visiting the website www.oberoihotels.com For Trident Hotels reservations can be made by calling the toll free number 1800 11 2122 or by calling 11 2389 0555. Online reservations can be made by visiting the website www.tridenthotels.com

Facilities to customers

International Airport Mumbai

27 km

Domestic Airport Mumbai

23 km

Railhead Mumbai 2 km

Located in the heart of Mumbai’s business district, this elegant luxury hotel overlooking the Arabian Sea offers impeccable service, understated luxury and excellent facilities including an exclusive spa and fitness center by Banyan Tree. It is the preferred hotel choice of discerning business travelers and the perfect gateway to India.

Accommodation:

All 333 rooms and suites are spacious and tastefully decorated. Every guest room features a separate dressing area and well appointed bathroom with separate shower. Rooms and suites are arranged around a vast marble floored atrium at the centre of the hotel, with outer views over the city (Superior rooms), the bay (Premium rooms), or the ocean (Deluxe rooms and suites). Guests in suites can

avail of the facility of complimentary breakfast, use of meeting rooms (subject to availability), and 24 hour personal butler service and limousine transfers to and from the airport.

Room Types :

Superior Rooms Premium Rooms

Deluxe Rooms

Executive Suites

Deluxe Suites

Presidential Suites

Kohinoor Suite

Dining:

Tiffin The all day dining restaurant at The Oberoi, Mumbai where a comfortable and warm ambience is created for guests to visit at anytime. The restaurant flows into the lobby and offers the most inviting space to meet with friends or business associates. The menu has a range of healthy and light meal options influenced by Pacific Rim and Indian cuisine, including Sushi, Sashmi, Maki and a wide range of salads.

VetroSituated at the lobby level, the new classical Italian restaurant, in association with hotel Hassler, Rome offers the finest Italian cuisine and Italian wines.

Kandahar Situated at the pool level, Kandahar has a breathtaking view of the Arabian Sea and Mumbai’s Queens Necklace. At Kandahar, the guests can

experience native Indian cuisine, attended by staff in traditional dress with a focus on northwest frontier cuisine.

The Bayview Bar

This welcoming bar lives up to its name. With magnificent sunset view, a fine collection of single malt whiskies and top quality Cuban cigars, it’s the perfect venue for an informal meeting. In the evenings things liven up with a jazz duo.

Gourment Shop and Snak Bar

Conveniently located in The Oberoi shopping center, just right for a quick refueling at mid morning, lunch or tea-time.

Facilities & Services:

Spa offers a range of therapies and massages Steam and sauna rooms

Swimming Pool

Fitness Centre

Activities like Golf , Horse Riding, Jogging , Squash and Tennis

Facilities to shareholders

Our Shareholders As a result, we will create extraordinary value for our shareholders.We see a lean, responsive organization where decision making is encouraged at each level and which accepts change. It is committed and responsive to its guests and other stakeholders.

We, as members of the Oberoi Organization are committed to display through our behavior and actions the following conduct, which applies to all aspects of our business.

The Group is also engaged in flight catering, airport restaurants, travel and tour service, car rentals, project management and corporate air charters.

Conference and Banquet Facility:

The hotel has a 24hour business centre with all the latest in office automation, and secretarial services. The large conference rooms have satellite teleconferencing facilities for the 21st century global business meeting.

Meeting facilities:

LCD Projector Multi-media projector

Slide projector

Overhead projector

Television

Videocassette recorder

Laser pointer

Pana board

Flipchart board

Facilities & Services:

Spa offers a range of therapies and massages Steam and sauna rooms

Swimming Pool

Fitness Centre

Activities like Golf , Horse Riding, Jogging , Squash and Tennis

Articles Related to Public Relation

Terror Attack - Five Star Luxury Oberoi Hotel in Mumbai targeted

27 September 2008, Mumbai -- ALERT: TERROR ATTACKS IN MUMBAI

We have a clear internal communication strategy, which helps motivate our employees and get over their fears.” PVR CMD Ajay Bijli makes sure to begin every employee meeting by telling his staff not to panic. “I want to make sure my staff feels safe and believes in the fundamentals of the company,” Mr Bijli told ET.

Hospitality major Oberoi Hotels & Resorts, which is dealing with a fear of different nature, post Mumbai attacks is extending professional counseling to all its employees. “The average age of our employees is just 25 years and it was traumatic for all of them. We have planned a series of counseling initiatives once we reopen our hotels in Mumbai,” said an Oberoi spokesperson.

Added PepsiCo ED (human resources) Pavan Bhatia: “We have begun initiatives such as conducting investor advisory services and fun-at-work activities.”

The Oberoi Group establishes “The Oberoi Care Fund”The Oberoi Group has established ‘The Oberoi Care Fund’ in response to the overwhelming expression of concern received for the families of the members of staff who lost their lives in Mumbai.For further details or to make a contribution, please click here

We have been overwhelmed by the concerns shown for the families of ten of our team members who lost their lives in the tragic events in Mumbai. Many guests and colleagues have expressed a desire to make a financial contribution. We have established "The Oberoi Care Fund" with Give India and Bombay Community Public Trust, renowned Non Government Organizations, for this purpose.

"The Oberoi Care Fund" will accept contributions till March 31, 2009 by cheque or demand draft. Alternatively, contributions may also be made through Visa or MasterCard credit cards.

These contributions will be collected by Give India and then disbursed to families by Bombay Community Public Trust.

Trident, Nariman Point, Mumbai reopen for business. Updated on: Sunday, 21 December, 2008

The Oberoi Group’s two hotels, Trident, Nariman Point and The Oberoi, were amongst more than 10 locations in Mumbai that were targeted in a terrorist attack. The date for the reopening of The Oberoi, Mumbai will be determined shortly.

Hotels slash New Year party rates

Global economic recession and the Mumbai carnage have hit New Year festivities so badly that, to attract customers, some major hotels in the Capital have cut prices by as much as 20%.

Prominent hospitality majors like the Taj and the Oberoi, which took a direct hit from 26/11, have cancelled celebrations altogether.

“The Mumbai terror attacks as well as the global meltdown have affected our business a lot as the spending power of people has been reduced by as much as 40% and they are shying away from splurging on parties,” Park hotels public relation director Ritu Bararia said.

“Even though we are not offering any ad-hoc discounts to our guests, this time we have slashed the prices of our party entry tickets,” she added.

Aqua at the Park offers a glamorous wine, dine and lounge experience to its guests. Last year couple entry to Aqua was Rs.15, 000. This year it has been brought down to Rs 12,500.

Claridges Hotel too is offering a 15% discount on various celebration packages.

Last year the cover charge for the New Year’s Eve party at its Mediterranean restaurant Sevilla was Rs.11, 950. This time it is Rs.8, 000.

“Keeping the sentiments in mind, this time the festivities in all our hotels have been kept minimal. But we are getting very encouraging response from our guests,” said Claridges general manager Rubal Chaudhary.

“As we offer a beautiful dining space with the perfect ambience, we are offering exclusive New Year menus to our guests so that they can have a great time with their dear ones and enjoy the rich experience,” he added.

Deepali Narula of the F Bar and Lounge at Ashoka Hotel agrees that people are wary of celebrating after the Mumbai terror attacks. But queries for the New Year’s Eve party are also coming in.

“I do not think that recession has any major effect on the partying scene in the capital as our party packages are affordable and people have already started inquiring about them,” Narula maintained.

In the wake of the Nov 26 Mumbai terror attacks, which claimed over 170 lives, Oberoi group hotels and the Hyatt Hotel have decided to cancel their New Year’s Eve parties.

“There will be no celebrations during this period at any of our hotels. We will only have special menus for our guests,” said Oberoi group of hotel’s spokesperson.

The Taj Mahal and the Taj Palace hotels here, both of which belong to the Tata group whose iconic Taj Mahal Palace and Tower Hotel in Mumbai was among the places targeted by terrorists last month, are exhibiting peace messages on their Christmas trees.

“We are sending out messages for tranquillity and harmony in the world and we believe that we shall overcome terrorism very soon,” said a Taj group spokesperson.

Restaurants and nightclubs too are set to lure guests with attractive packages, offers and celebrity dance nights.

Noida’s nightclub Elevate has slashed its rates by 10%. “People are hesitant to go out for parties and due to recession they are reluctant to shell out. So we have reduced our prices by 10% because this is the need of the hour,” promotion manager Tarina Shah told news agencies.

This year the New Year’s Eve tickets for Elevate are priced at Rs.5, 000, Rs.6, 000 and Rs.10, 000.

All hotels and other party spots are taking special security measures.

“We have a three-tier security system because of the sensitivity of the location of our hotel. Every guest will be asked to carry his ID proof along with the invites. These are in addition to the security measures that are already in place at the hotel,” Park’s Bararia said.