The ProblemRetail, Warehousing and Libraries are huge, maintaining them and

running them on a daily basis requires a lot of man power and machines.

But even after the excessive use of ICT some of the things have remained the same and continue to use unrequired human effort.

One of the things is use of paper and sticky labels on shelves to describe about the product and show the prices and discounts. These labels need to be changed every time whenever there are discounts

etc. Thus requiring a lot of human labor.

The Solution

Develop a product that offers the retailers , wholesalers to remotely update the content on racking signage rapidly and proficiently ,

without the need to print paper tag and docket or to send different workers to change them physically.

Advantages• 1. Low Staff Requirement• 2. No botheration of changing the paper tags continuously • 3. Wide viewing angle unlike LCD’S or manually written .• 4. Superior outdoor readability • 5. Information can easily be changed just by a click on the computer. • (For say , if one has to offer particular discount on some specified products , instead of changing

the price manually one can easily do it via any concerned digital device.)• 6. Low power consumption.• 7. Conveys the information about the expiry dates. On the digital screen of the “name of the

product’” which really helps the consumers and store managers to not pick the product and change it.

• 8. Compares prices in real-time with various prices of that particular product available on different online sites, so that it ensures that the product available in the store is at best of its price.

Research Methodology

We reviewed on a few statistical surveying information sources, including International Data Corporation (IDC), Data Access Company's (IAC) Market,

Business and Computer Insight databases, ABI-Inform, and extensive on-line WWW-based seeking, to decide the potential markets and deals for the

“name of the product”. Our responses have been overwhelmingly positive. We believe the value proposition is real.

Our Insight and Product

• UniShelf is a smart shelf which uses an E-Ink display to display the information of the product kept on the shelf and other necessary info associated with it. • The shelf is connected to a centralized database/logistics

management system. • This product saves time, money required for human labor to do the

very same task.• It’s a problem that has existed all the while and there has been no

solution for it.

E Ink Display

The Product

How it works ?Billing Station:The billing station is connected to the admin computer and gives the product information to the server (admin computer)

Admin:Admin is the main server which alters all the information on shelf and sends and receives the required data Shelf:The UniShelf is connected via a intranet to the main server (admin)

Targeted market

• Our strategy is to develop leadership in several initial markets and leverage this leadership to the mass market.

• We see the opportunities to revolutionize the existing technology. We anticipate adoption by stores such as Wall Mart and other huge multi branded showrooms and different pharmaceutical warehouses.

• Target Customers:Warehouse CompaniesRetail Stores LibrariesStorage Units Educational Institutions

Manufacturing & Cost

The product will be assembled in China and the shelves will be sourced from Qingdao World Link Storage Equipment Co., Ltd and Suzhou Hongyuan Business

Equipment Manufacturing Co., Ltd. in China and the E Ink display modules will be sourced from Zhuhai Eastsun Technology Co., Ltd.

Items Cost

E Ink Display 12 USD/ per unit

Shelf (Base Model) 20 USD/ per unit

Packaging and Documentation 10 USD / per unit

Total Gross Cost Per Unit 42 USD / per unit

How do we work ?• We work on a simple model of outsourcing the core manufacturing as

procuring machinery and labor is expensive and requires huge investment.• We will be only involved in researching & developing the product.• We will be also involved in the sales & distribution of the product.• We will be operating from a single office and all our communications

to foreign distribution partners will be done via mails and tele and video conferencing.

Pop’S & POD’s

Point Of Parity Point Of Difference

Basic Product Shelves Smart Shelf which uses IOT (Internet Of Things)

Usage Of Labels Using Electronic (E Ink) Labels

Wide viewing angle and superior outdoor readability.

SWOT Analysis

Strengths Weakness Lower Power Consumption Technical know how Required

Affordable

First Movers Advantage

Opportunity ThreatsGrowing Economies and Growth in Per Capita

IncomeDisruption In Retail Technology Market

Rising Costs of Man Power

Competitors Profile

The labeling industry is currently limited to manual ,printed and framed tags.The existing products like LCD’s and many more are too small to be useful or too

expensive to be practical. Our high tech product is both durable and affordable with the upcoming

technology we put forward our product in the hopes of capturing the markets which is still stuck to the old school methods.

We aim to do so at the retail price of approx $50 USD for the base model.

Flow of Work

• Research, Development and Capital.

• Manufacturing Outsourced to China Companies.

• Retail, Sales and Distribution.

How the business will continue ?• As the business is solving a major problem faced by the industry we

expect this technology to become a standard after a few years.• There will be continuous sales as new warehouses and retail

companies will continue to open.• There will be recurring sales too as the older shelves would be

replaced by new and updated versions.• As we have utility patent we don’t expect much competition.

Marketing Plan

Promotion Strategies:• Sponsored articles in Business Magazines• Advertisement in Business Journals and Newspapers• One 2 One Interactions with management executives of targeted companies• Stalls in conventions related to retailing, academics (libraries) and warehousing.Distribution Strategy: We will sell this product in all countries by online channels shipping it directly from China but will also have retail partners in developing markets like India where there is huge population base and in Developed markets like UK,USA etc.

Core Strategy• Our core strategy is to cut down unnecessary expenses and maximize

our profits.• We would focus on bulk purchases as economies of scale come in to

action which will generate higher revenue and profits.• We will earn via indirect channels too that is via sale of APIs to

software companies.• We want to exit this business in the next 15 years and work on a

possible accqusition.

What we are looking from you ?• We are looking for you to invest in our research and development.• We are also looking from you to invest in the facilitation of sales and

distribution (i.e provide for working capital)• We also want the access to your contacts and resources.• We also expect you will bring expertise in decision making and

working out on costs.

Our Weakness

• The fact that a utility patent stays just for 20 years poses a threat to the business• We have the first movers advantage but that is just limited to 20

Years.• Technology space in general is in a disruptive state.• Possible burst of tech bubble.• A huge number of big players (Ikea etc.) which can affect our business

after 20 Years

Human Resource

• We will be having a small team as we don’t want to spend excessively on human resource• We will have 5 departments in place i.e Research & Development, Sales, and Finance.• We will be employing one HR Manager who will take care of hiring talent.• We will be hiring freelancers to develop our product and will have a department head for the same.• The sales and distribution team will be hired from their own home countries i.e if a sales person or

head resides in Dubai he would be asked to stay there itself.• We will be giving out fees to developers(freelancers) depending on the work performed.• Employee benefit expenses will be paid to the upper and middle level management and to the

permanent staff.• Sales and Distribution Teams will be based out in their home countries (will be asked to work from

home) and be given a base salary and bonus on the contracts they secure from the clients.

Organization StructureBoard

Members: This

consists of the top

management and

the owners of

the company

Department Head and Country/Continent Heads (for sales): These set of people will

be heading out various departments(finance,research etc).

Workers: These include developers and other working staff

Exit Strategy

• As mentioned in earlier slides • We are looking for a possible 100% merger or acquisition after 15

Years.• The original founding partners and shareholders will exit out from the

money received from the sale of the company.• We believe sale of the company will be the most apt option as the

manufacturing and distribution infrastructure they have will make this product a true success.

Thank You!Sachi Nanda & Divyae Mohan Sherry