Strategic Plan Presentation

1

Harrington School Faculty Meeting, May 22, 2012

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Harrington School Faculty Meeting, May 22, 2012 Today’s Objectives

Celebrate our accomplishments at the end of the academic year

Review key elements of the strategic planning process

Get feedback and brainstorm strategies for 2012-2013

Look forward to the future

3Ranger Hall: Our New Home

4

Celebrate our Accomplishments in 2011-2012

Publication (books, journal articles, book chapters) Presentation at scholarly conferences and professional events Completed a creative work Developed a new course Served on a university or departmental committee Engaged in leadership and collaboration (local, regional,

national, international)

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Agenda

Where We Are Today

Visions for the Future

Achieving the Vision

THE PARTHENON GROUPBoston • London • Mumbai • San Francisco

Harrington School of Communication and Media

Strategic Planning ProcessInterviews

Student & Faculty Survey

Alumni & Employer Survey

External Benchmarking

Focus Groups

Financial Analysis

7

0

20

40

60

80

100%

CommunicationStudies

NY

NJ

MA

RI

NH

CT

PACA

748

FilmStudies

NJ

RI

MA

CT

FL

NY

CA

142

Jou

rnal

ism

MEVT

NJ

RI

MA

CT

FLMDDC

NY

CAPA

126

Lib

rary

&In

form

atio

nS

tudi

es

CT

MA

RI

NH

ILNY

ME

110

Pub

licR

ela

tion

s

CT

NH

RI

MA

ME

CADC

NJ

NY

104

Wri

ting

&R

heto

ric

MA

RI

CT

NY

ME

46 Total = 1,276*

NY, NJ & Other

Rhode Island

New England

Where We Are TodayThe Harrington School enrolls students from Rhode Island, New England and NY/NJ; We attract more out-of-state students than URI’s overall population

Note: Excludes those students who refused to disclose their background; Headcount is the sum of full and part-time students; Source: SCM Internal Data

Headcount in the Harrington School by Student’s Home State, 2011-2012

0

20

40

60

80

100%

University of RhodeIsland

CT

MA

RI

NH, ME, VT

Other

NY

NJ

16,017

The HarringtonSchool

CT

MA

RI

NH, ME, VT

Other

NY

NJ

1,276*

Rhode Island

New England

NY, NJ & Other

Headcount in the Harrington School by Student’s Home State, 2011-12

8

0

20

40

60

80

100%

Communication Studies

Syracuse UniversityCUNY HunterCollege

St. John's University-New York

University of Connecticut

Emerson CollegeBoston College

NewYork University

University at Buffalo

RutgersUniversity-New Brunswick

Boston University

University of Massachusetts Amherst

University of Rhode IslandFordhamUniversity

William Paterson University of NewJersey

Ithaca College

Quinnipiac Universi tyCUNYBrooklyn Col lege

Pace Universi ty-New York

Other

CUNY City CollegeUniversity of New Hampshire-Main Campus

Northeastern University

SUNYCollege at Buffalo

Marist Col legeSouthern Connecticut State University

Hofstra University

42.2K

Film Media

CUNYBrooklyn College

Pratt Institute-Main

Northeastern University

SUNY College at Buffalo

Emerson College

NewYork University

CUNY HunterCollege

Ithaca College

Other

Syracuse University

CUNY City College

University of Rhode Island

9.2K

Journalism

Emerson College

NortheasternUniversity

Hofstra University

State University of New York at New Paltz

Quinnipiac University

Boston University

Rutgers University-NewBrunswick

New York University

Syracuse University

University of MassachusettsAmherst

University of Connecticut

Marist College

Suffolk University

Southern Connecticut State University

Other

St. John's University-NewYork

Ithaca College

University of RhodeIsland

Rowan University

CUNY Brooklyn College

8.1K

PublicRelations

Suffolk University

Marist College

Pace University-NewYork

Syracuse University

Rowan University

Quinnipiac University

Hofstra University

Other

St. John'sUniversity-New York

Ithaca College

University of Rhode Island

5.9K

Wri

ting

an

dR

het

oric

Emerson College

Universi ty of Rhode Island

Ithaca College

SUNY atAlbany

SyracuseUniversity

State Universityof New York at

New Paltz

Other

3.6K

Lib

rary

an

dIn

form

ati

on

Stu

die

s

Total = 69.2K

0.2K

New England

NY & NJ

Rhode Island

Where We Are Today The higher education market is highly fragmented and competitive with nearly 70,000 students enrolled regionally; students have many choices of schools

Note: Subjects are defined by applicable Classification of Instructional Programs (CIP) codes from the National Center for Education Statistics (NCES); Communication Studies includes Communication and Media Studies, Publishing, Speech Communication, and Radio, Television, and Digital Communication; Film Media includes Design and Visual communication, Film/Cinema/Video Studies, Documentary Production, Digital Arts, and Game and Interactive Media Design; Journalism includes Broadcast Journalism; Library and Information Science includes Librarianship; Public Relations includes Advertising and Applied Communication; Writing and Rhetoric includes Health and Political Communication, Rhetoric and Composition, and Technical and Business WritingSource: NCES

Estimated 12-Month FTE Enrollment in Bachelor’s Degree Programs by Subject In New York, New Jersey, and New England, 2009-10

9

0

400

800

1200

1600

New

Yor

kU

nive

rsity

1345

Nor

thea

ster

nU

nive

rsity

1310

Bos

ton

Uni

vers

ity

1260

For

dham

Uni

vers

ity

1250

Em

erso

nC

olle

ge1240

Uni

vers

ityo

fC

onne

ctic

ut

1220

Rut

gers

Uni

vers

ity

1190

Hof

stra

Uni

vers

ity

1185

Syr

acus

eU

nive

rsity

1165

Ithac

aC

olle

ge

1165

UM

ass

Am

her

st

1160

Mar

istC

olle

ge

1160

Uni

vers

ityat

Buf

falo

1155

Bry

antU

nive

rsity

1140

CU

NY

Hun

terC

olle

ge

1125

SU

NY

atA

lban

y

1120

Sim

mon

sC

olle

ge

1095

St.

John

'sU

nive

rsity

1090

Qui

nnip

iac

Uni

vers

ity

1090

Row

anU

nive

rsity

1085

Rog

erW

illia

ms

Uni

vers

ity

1075

Uni

vers

ityof

Rho

deIs

land

1045

Kee

neS

tate

Col

lege

1000

Sal

emS

tate

Uni

vers

ity

992

Will

iam

Pat

erso

nU

nive

rsity

988

Rho

deIs

land

Col

lege

940

$42K

$34K

$38K

$6K

$7K$34

K$3

6K$11

K$11

K$40

K$1

2K$4

1K$3

6K$12

K$2

9K $7K

$31K $8

K$3

3K$1

2K$3

8K $7K

$33K

$11K

$35K

$13K

In-StateTuition

Where We Are Today The University of Rhode Island attracts students at the lower end of regional schools offering communication and media programs

Note: Bolded schools are those considered to be “direct competitors” in terms of attracting the same set of students (based on survey analysis; each bolded school had multiple respondents indicate that they chose between URI and the bolded school) Note: *Bachelor’s degree enrollment only; Acceptance rate, % in-state students and in-state tuition apply to fall 2011 first year studentsSource: NCES; College Board

SAT Scores for Incoming Students at Competing Schools In New York, New Jersey and New England, 2010

10

0

20

40

60

80

100%

SCM: Current Students

10: Would definitelyrecommend the

HarringtonSchool toa friend or colleague

9

8

7

6

5

43

21

n=89

SCM: Faculty

10: Woulddefinitely

recommendtheHarrington School

to a friend orcolleague

9

8

7

6

5

4

3

2

n=42

0: Definitely would NOT recommendthe Harrington School to a friend or

colleague

1 -5Net Promoter Score

Where We Are Today Our students and our faculty are not so likely to recommend the Harrington School to peers

NPS Benchmarking:

Net Promoter Scores measure the difference between “promoters” and “detractors”

NPS: (% 9 or 10) – (% 0-6)

Q: How highly would you recommend the Harrington School to a friend or colleague?

(Please rate on a scale of 0-10 where 0=Not at all likely to recommend and 10=Very likely to recommend)

Source: University of Rhode Island Harrington School Survey (Students: n=89; Faculty: n=42)

-20

0

20

40

60

80

SCM: CurrentStudents

1

SCM: Faculty

-5

Best-in-classfor-profit media

school (campus)

28

Best-in-classfor-profit mediaschool (online)

67

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Agenda

Where We Are Today



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About Our Faculty and Our Graduates

Our graduates are lifelong learners who are active participants in local and global communities. They embody the values of leadership, enterprise, intellectual curiosity, social responsibility and environmental sustainability.

As scholars, researchers, practitioners and creative professionals, our faculty are themselves lifelong learners, active and community-connected, whose work is regionally and nationally recognized and respected.

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Vision

The Harrington School of Communication and Media is a distinctive and nationally-recognized program whose graduates are well-prepared for citizenship, careers, and life in a rapidly changing global economy.

MISSIONAs a learning community,

we use the power of communication and digital media to make a difference.

Build Distinctive Interdisciplinary

Programs through Learning

Communities

Make Real-World Learning

an Integral Part of the School

Increase the Flexibility and Reach of the

Program

1 2 3

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Our Mission As a learning community, we use the power of communication and digital media to make a difference

Digital and Media Literacy We use the power of communication through digital media to explore new forms of expression and communication, helping people to thrive as both creative producers and consumers of digital culture and initiating new approaches to using media as a tool for teaching and learning.

.

Communication for Environmental Sustainability

We use the power of communication to support the creation of environmentally sustainable communities, translating science in ways that enable public participation, collaboration and conflict resolution through environmental campaigns, social marketing, rhetoric and discourse.

Engaged Communication and Action

We use the power of communication as a form of civic action, working with local and global communities to address issues of equity and social justice, using leadership, creativity, collaboration and critical thinking to help improve the quality of life for people across the region and around the globe.



Communities

1

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Our MissionAs a learning community, we use the power of communication and digital mediato make a difference



Communities

Communication for

Environmental Sustainability

Engaged Communication

and Action

Digital and Media Literacy

1

Spaces for Research Collaboration Expanded Scope of Faculty Expertise Increased Investment in Graduate Education Faculty Job Shadowing Location-Specific Immersion Programs

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Vision






2

17




Leadership in Digital Media

2

Digital Boot Camp Youth Media Programs Robust and Independent

Student Media Network

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Leadership in Digital Media

2

Digital Boot Camp Youth Media Programs Robust and Independent

Student Media Network

Internships & Career Connections

Community Outreach Signature Los Angeles Internship

Program Peer Leadership: The Rangers Career Network

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Vision





Program

3

20


Program


3

Accelerated Degree Programs (3-year, 2+2 and 4+1) High School Pathway Program Blended, Low Residency and Online Degree Programs

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Vision






Communities




Program

1 2 3

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Visions for the FutureThe Harrington School’s goals are aligned with the URI strategic plan

URI Strategic Goals(Select Detail)

Build Interdisciplinary

Programs

Make Real-World Learning an Integral Part of the School

Increase Flexibility and

Reach

Enhance Academic Quality and Value• Disciplinary & interdisciplinary research and teaching programs• Improve faculty development and support in online learning

technologies • Augment advising and mentoring as a learning vehicle

Prepare Students for a Changing World• Enhance and increase interdisciplinary courses and programs at the

graduate and undergraduate levels• Boost experiential learning for undergraduate and graduate students

Research and Innovation• Develop infrastructure and coordination of resources in support of

research• Develop programs that advance innovation and scholarship• Form widespread collaboration with key research faculty and

potential business, nonprofit , and agency partners

Global Citizenry• Develop a model that expands international / global programs and

opportunities at the University

Ensure an Equitable and Inclusive Campus Community• Recruit and retain diverse faculty and staff• Recruit and retain a diverse student community

Institutional Effectiveness• Promote professional development and synergy among faculty• Expand course timeframes to improve retention, graduation rates,

and efficiency, with respect to sound academic standards and breadth or depth of student experience

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Visions for the FutureTop-tier programs are innovative and interdisciplinary

Top Tier School Program Offering

University of Pennsylvania

Digital Media Design:Interdisciplinary major combining coursework in computer graphics within the Computer & Information Science Department, communication theory courses from the Annenberg School, and Fine Arts courses from Penn’s School of Design

Syracuse University Center for Digital Literacy:Collaborative research center spanning the schools of Information Studies, Education, and Public Communication studying the impact of information, technology, and media literacy on children and adults for internal and external initiatives (e.g., foundations, government entities, etc.)

University of Utah Entertainment Arts & Engineering:Interdisciplinary program between the School of Computing and the College of Fine Arts culminating in a year-long senior project where students build a video game or animation from scratch and pitch it to companies

MIT Comparative Media Studies:Interdisciplinary major that explores various forms of media such as film, game design, digital artwork, and interactive media with faculty from 10 departments including art, architecture, and anthropology

Northwestern University

Residency Program:Journalism majors spend one quarter working fulltime for, with, and alongside veteran journalists at 150 media partners throughout the country and Latin America, Qatar, and South Africa, thereby gaining experience in all aspects of media management

University of Kansas Interdisciplinary Leadership Studies:Interdisciplinary minor for communication students, integrating classes in communication with ethics, community development, and leadership, diversity, and culture courses with community service and student organizations

University of North Carolina

New Media Track:Interdisciplinary track designed for students interested in the computer as a humanistic or artistic medium where students choose from designated classes in Communication Studies, Computer Science, and the School of Information and Library Science

Columbia University Dual Degree Programs:The Graduate School of Journalism offers several dual degree programs in cooperation with other schools and programs at Columbia University and abroad, including dual degrees in journalism and business, computer science, law, religion or international & public affairs

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Agenda

Where We Are Today



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Communities




Program

1 2 3

More Issues to Consider

How will we support the process of faculty collaboration?

How will new academic programs relate to existing programs?

How will experiential learning be integrated into existing courses?

How will we identify and structure opportunities for students to connect with alums?

How will we get support for the new technology skills we need to make best use of online and blended learning?

Can we create meaningful degree programs using 2+2 or 4+1 models?

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Issues to Consider

All these initiatives will cost money.

Where is it going to come from?

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Achieving the VisionThe Harrington School brings in nearly $13 million to the University budget annually

Budget Line Item Revenue and Cost Assumptions

Pro forma Revenue:Harrington School FTE Enrollment 1486 • Based on 2010 IPEDS data

Average Tuition and Fees per student $18.8K• Weighted average tuition of in-state, regional and out-of-

state students

Average State Appropriation per in-state student $8.3K • Based on URI budget

Unrestricted Harrington School Revenue $34.4MAdjustment for SCM students taking non-SCM courses -$12.7M • Assumes SCM students take ~40% of courses outside SCM

Adjustment for URI students taking Gen Ed SCM courses +$13.9M• Assumes non-SCM students take 1 Comm. and 1 Writing

course

Adjusted Pro forma Harrington School Revenue $35.5M

Estimated Costs:Harrington School Faculty $3.9M • FY2012 Harrington department expense budgets

Summer, Per Course & Other Instructors $0.5M • FY2012 Harrington department expense budgets

Fringe & Benefits $1.0M • FY2012 Harrington department expense budgets

Office & Miscellaneous Expense $0.1M • FY2012 Harrington department expense budgets

Department Overhead $1.4M • Allocated based on URI per student basis to SCM students

Student Aid Expense $8.1M • Allocated based on URI per student basis to SCM students

SCM Operating Expenditures $4.3M • Allocated based on URI per student basis to SCM students

SCM share of URI debt service $1.8M • Allocated based on URI per student basis to SCM students

Net Health Service Cost $0.1M• Revenue and expenses allocated based on URI per student

basis to SCM students, plus 10% margin on expenses

Net Housing Cost $0.6M• Revenue and expenses allocated based on URI per student


Net Dining Services Cost $0.2M• Revenue and expenses allocated based on URI per student


Facility Cost $0.5M• Assumes SCM would ‘rent’ a teaching facility if it were a

stand-alone unit

Estimated pro forma Harrington School costs $22.6M

Pro forma Harrington School Contribution $12.9M

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Achieving the VisionStrategic university re-investment in the Harrington School will improve the quality of the program and help us grow

Costs Type 2012 2013 2014 2015 2016 2017 Rationale

Pro forma SCM Costs $22.6M $22.6M $22.7M $22.8M $22.8M $22.9M • Increase with on-campus enrollment

Online Development $0 $1.2M $2.3M $3.7M $4.9M $6.1M • Revenue sharing with an online enabler

Curricular Reform & Quality Education

One-Time $0.1M* $2.4M - - - • Hire top research faculty in SCM fields• Bring in lecturers from top tier programs• Purchase school bus to transport students

between campuses• Build/refurbish studio & labs dedicated to

SCM

Recurring $2.5M $2.9M $3.1M $3.1M $3.1M

Total $2.6M $5.3M $3.1M $3.1M $3.1M

Real World Learning

One-Time - - - - - • Begin digital boot camp for students and faculty

• Start LA program in 2015 including subsidized travel

• Hire professionals for experiential networking

Recurring $0.2M $0.6M $0.8M $0.8M $0.8M

Total $0.2M $0.6M $0.8M $0.8M $0.8M

Program Flexibility

One-Time - - - - - • Begin doctoral program to attract research fellows who will teach courses

• Institute online course in 2013 with costs to be assumed starting in 2014

Recurring $0.2M $1.2M $1.2M $1.2M $1.2M

Total $0.2M $1.2M $1.2M $1.2M $1.2M

TOTAL SCM COSTS $22.6M $26.8M $32.1M $31.6M $32.8M $34.1M

Revenue Type 2012 2013 2014 2015 2016 2017 Rationale

Full-time on campus SCM program

Enrollment 1486 1486 1523 1561 1600 1640 • Assumes marketing efforts around the strategic plan can drive enrollment growth of 2.5%Revenue $35.5M $35.5M $36.0M $36.4M $36.9M $37.4M

High School Pathway Program

Enrollment 0 50 75 100 125 150 • Assumes incremental enrollment• Costs included in ‘program flexibility’ initiative

Revenue $0 $0.02M $0.02M $0.03M $0.04M $0.05M

Online Program/DegreeEnrollment 0 215 430 645 860 1075 • Addition of 200 undergrad and 15 grad

students a year; 40% grad rate within 4 yrs. • Tuition in line with on campus programsRevenue $0 $1.7M $3.3M $5.3M $7.0M $8.7M

TOTAL REVENUE $35.5M $37.3M $39.3M $41.8M $43.9M $46.1M

Note: *Excludes endowments for researchers (~$1M per person)Source: URI Internal Data; The Chronicle of Higher Education; BLS; Parthenon Analysis

CONTRIBUTION $12.9M $10.4M $7.2M $10.2M $11.1M $12.0M

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Program/Initiative 2013 2014 2015 2016 2017

Curricular

Reform &

Quality Educati

on

Distinctive interdisciplinary programs

Location specific immersion programs

Expanded faculty hiring and graduate investment

Faculty job shadowing

Spaces for research collaboration

Real World

Learning

Digital ‘boot camp’

Experiential learning programs for faculty & students (incl. community outreach, peer leadership, independent student media network and youth media programs)

Los Angeles internship program

Advising and career network (incl. dedicated career services and internship program support)

Program

Flexibility

Accelerated degree program: 3 year bachelor degree

High School Pathway and summer programs

Online and blended programs, incl. 2+2 and 4+1 programs

Achieving the VisionA 5-year plan

PlanningImplementation & Development

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Communities


Program



Achieving the Visionimplementing our strategic plan helps us create a distinctive Harrington School program that effectively prepares students for a changing world

2 3

Strategic Goals:

Innovative, nimble and frequently updated curriculum

Distinctiveness is increased by three vibrant and clearly-focused research learning communities

Digital media and technology is used well by students and faculty

Internships and experiential learning build meaningful real-world connections

Flexible degree and course options attract new students and meet changing needs

1

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Camp Harrington

Through a faculty development process, we begin the planning and development of strategic change through interdisciplinary dialogue. June 5 – 6 - 7Tuesday, Wednesday, Thursday9:30 – 3 p.m. June 18 – 19 – 20Monday, Tuesday, Wednesday9:30 – 3 p.m.

LOCATION: Bay Campus, GSO

Graduate Education

Interdisciplinary Majors

GSLIS & Journalism

Digital Boot Camp & Media/Technology Issues

Experiential Learning

Back-to-School Welcome Event

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Ranger Hall: Our New Home

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Faculty Meeting, May 22, 2012