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Startups & Journalism
What is Blendle?What is Blendle?
A journalistic venture with an ambitious target:A journalistic venture with an ambitious target:
““Like the real thing, but on your screen”Like the real thing, but on your screen”
“The goal: put all newspapers and magazines in the country behind one (quite sexy) paywall, and make it so easy to use that young people start paying for journalism again”, says Alexander Klöpping
VALUE PROPOSITIONVALUE PROPOSITION
“Journalism need an iTunes” “All the articles of a country are available for
reading in a single application and payable by a single wallet”
It demonstrates the value of qualitative journalism
It sees itself as the main infrastructure provider, relating to transactions for quality journalism
VALUE PROPOSITIONVALUE PROPOSITION
HOW DOES IT WORK?HOW DOES IT WORK?
It isIt is......
A startup idea of constructiong an online journalistic platform of “micropayments”
Inspired by the need for journalism “without advertising, subscriptions or clickbaits”
Constructed in 2013 and started its trial operation on April 28, 2014
By Alexander Klöpping & Marten BlankesteijnIn Holland
Each article is priced by the publisher from 0.10 to 0.99 euro
The Blendle receives a 30% from each article
The usual price of each article is about 0.15-0,30 euro
It pIt proposes a new business model
Far away from the so far normal business model
Rejecting the business practices of the premium & the constant paywalls
Based on the fact that 41% of young people already use ad-blocking plugins
Pay-per-article logic
It offers a platform where all publishers can publish and all users can read the article, they wish paying a very small amount
In a very simple way the user can be registered into the platform, while giving the details of his credit card (only once at the beginning of the process)
Whenever clicks on an article the corresponding amount is being removed from his credit card
In particularIn particular......
The Payment is completely "frictionless": Users pay with a simple click
“Our users are people who want to read what they like, but only pay for what they really loved. We believe this is the most fair deal out there”
“At Blendle, we hate paywalls”
The idea of Klopping & Blankesteijn
Qualitative journalism with micropayments
In its trial function it was funded by the Dutch government
Within the first year 3 million. euros in
stocks were invested by NYT &
Springer10/26/14
Within the first year acquired about 250,000 users
The project
From 9/14/14 it is available in Germany,
with 100 major publishers to
participate in the platform
It counts about 550,000 users in
Europe, of which the vast majority are
below 35 years old
It has signed with New York Times, Financial Times, The Wall Street Journal, The Economist,
Washington Post => From the beginning of
2016 it will be available in America
Micropayments for journalism can work, but not for news
Users punish clickbaits –they are asking for refunds
People only pay for a worthy content. So in Blendle only qualitative journalism becomes a trend. Only 5% of the cases requested for a refund
Micro payments and refunds are a dipstick of quality
One year of functioning revealed that
It is called the “iTunes of journalism”
It proves that the people want to pay for good journalism
The mobile version is used by 60% of its users (10% more than most of the new applications)
Articles that sell best are the biggest, with a theoretical background, an analysis & the personal view of the author
“We are honored that three of the most important newspapers worldwide will begin to work with us”, Klopping
“In Germany Blendle spreads more than 4 times faster than it does in the Netherlands”, Blankesteijn
Thank You!!!Thank You!!!