Embed Size (px)
Citation preview
Aasav W________
ines – Busin____________
A
ness Plan ___________
Aa
Bu
____________
asa
usin
Pre
Sande
XLR
___________
av
ness
epared by
eep Vadn
RI - GMP
___________
v W
Plan
y
nere
P
____________
Win
n
___________
1
ne
_____
es
Aasav W________
TABLE OF
EXECUTIV
MANAGE
MANAG
COMPEN
ADVISOR
INFRAST
CONTRA
RECRUIT
EMPLOY
COMMU
PRODUCT
PURPOS
FEATUR
STAGE O
INTELLE
GOVERN
PRODUC
PRODUC
RELATE
PRODUC
FACILITI
SUPPLIE
MARKET
INDUSTR
Curre
Grow
Indus
Other
Distr
COMPET
Porte
MARKET
Targ
Custo
Futu
PRICING
Pricin
Price
ines – Busin____________
F CONTENTS
VE SUMMAR
EMENT AND O
EMENT TEAM ..
NSATION AND O
RY BOARD ......
TRUCTURE ......
ACTS AND FRAN
TMENT AND SE
YEE REWARD AN
NICATION AND
T/SERVICE P
SE OF PRODUCT/
RES AND BENEF
OF DEVELOPME
ECTUAL PROPER
NMENTAL APPR
CT/SERVICE LIM
CT/SERVICE LIA
ED PRODUCTS/S
CTION ..............
ES ..................
ERS .................
TING PLAN ....
RY PROFILE .....
rent size ..........
wth potential ...
ustry trends ...
er characteristi
ribution chann
TITIVE ANALYSI
er’s five forces A
T ANALYSIS: ..
get market prof
tomer profile ...
ure markets ....
G: .....................
ing structure ..
e list ................
ness Plan ___________
RY ..................
ORGANIZAT
.......................
OWNERSHIP .....
.......................
.......................
NCHISE AGREEM
ELECTION OF EM
ND INCENTIVE P
CHANGE .........
LAN .............
/SERVICE ........
FITS .................
NT ..................
RTY .................
ROVALS ...........
MITATIONS .......
ABILITY ............
SERVICES AND S
.......................
.......................
.......................
......................
.......................
.......................
.......................
.......................
ics ...................
nels .................
S ....................
Analysis .......
.......................
file ..................
.......................
.......................
.......................
.......................
.......................
____________
......................
TION PLAN ...
.......................
.......................
.......................
.......................
MENTS ............
MPLOYEES ........
PLAN ................
.......................
......................
.......................
.......................
.......................
.......................
.......................
.......................
.......................
SPIN-OFFS ......
.......................
.......................
.......................
......................
.......................
.......................
.......................
.......................
.......................
.......................
.......................
.......................
.......................
.......................
.......................
.......................
.......................
.......................
.......................
___________
.....................
.....................
.......................
.......................
.......................
.......................
.......................
.......................
.......................
.......................
.....................
.......................
.......................
.......................
.......................
.......................
.......................
.......................
.......................
.......................
.......................
.......................
.....................
.......................
.......................
.......................
.......................
.......................
.......................
.......................
.......................
.......................
.......................
.......................
.......................
.......................
.......................
.......................
___________
......................
......................
.......................
.......................
.......................
.......................
.......................
.......................
.......................
.......................
......................
.......................
.......................
.......................
.......................
.......................
.......................
.......................
.......................
.......................
.......................
.......................
......................
.......................
.......................
.......................
.......................
.......................
.......................
.......................
.......................
.......................
.......................
.......................
.......................
.......................
.......................
.......................
____________
......................
......................
.......................
.......................
.......................
.......................
.......................
.......................
.......................
.......................
......................
.......................
.......................
.......................
.......................
.......................
.......................
.......................
.......................
.......................
.......................
.......................
......................
.......................
.......................
.......................
.......................
.......................
.......................
.......................
.......................
.......................
.......................
.......................
.......................
.......................
.......................
.......................
___________
2
......................
......................
.......................
.......................
.......................
.......................
.......................
.......................
.......................
.......................
......................
.......................
.......................
.......................
.......................
.......................
.......................
.......................
.......................
.......................
.......................
.......................
......................
.......................
........................
........................
........................
........................
........................
.......................
........................
.......................
........................
........................
........................
.......................
........................
........................
_____
....... 4
....... 5
........ 5
........ 6
........ 6
........ 6
........ 6
........ 7
........ 7
........ 7
....... 7
........ 7
........ 7
........ 8
........ 9
........ 9
........ 9
...... 10
...... 10
...... 10
...... 10
...... 11
...... 11
...... 11
...... 11
...... 11
...... 13
...... 14
...... 14
...... 14
...... 15
...... 15
...... 15
...... 16
...... 16
...... 16
...... 16
...... 16
Aasav W________
Pricin
MARKET
Distr
Locat
Direc
Bran
Custo
Adve
Publi
Direc
Inter
Trad
Mark
Mark
OPERATIO
OPERAT
OPERAT
Fina
OPERAT
FINANCIA
START-
YIELD PR
CASH R
SOURCE
EXIT STR
PROJECT
Year-
Year-
ines – Busin____________
ing policies .....
T PENETRATION
ribution chann
tion ................
ct sales force ...
nd identity .....
tomer service ...
ertising and pr
licity ...............
ct mail ............
rnet .................
de shows ..........
ket activities s
ket penetration
ONS PLAN ...
TIONAL SYSTEM
TIONS SYSTEM
ancial requirem
TIONAL IMPROV
AL PLAN .......
UP COSTS .......
REDICTIONS ....
REQUIREMENTS
ES OF FINANCIN
RATEGY ..........
TED FINANCIAL
r-end income st
r-end balance s
ness Plan ___________
.......................
N: ....................
nels .................
.......................
.......................
.......................
.......................
promotion ........
.......................
.......................
.......................
.......................
schedule ..........
n effectiveness
......................
MS ...................
WORKFLOW ...
ments ..............
EMENTS .........
......................
.......................
.......................
.......................
NG ...................
.......................
STATEMENTS:
statement ........
sheet ................
____________
.......................
.......................
.......................
.......................
.......................
.......................
.......................
.......................
.......................
.......................
.......................
.......................
.......................
s .......................
......................
.......................
.......................
.......................
.......................
......................
.......................
.......................
.......................
.......................
.......................
.......................
.......................
.......................
___________
.......................
.......................
.......................
.......................
.......................
.......................
.......................
.......................
.......................
.......................
.......................
.......................
.......................
.......................
.....................
.......................
.......................
.......................
.......................
.....................
.......................
.......................
.......................
.......................
.......................
.......................
.......................
.......................
___________
.......................
.......................
.......................
.......................
.......................
.......................
.......................
.......................
.......................
.......................
.......................
.......................
.......................
.......................
......................
.......................
.......................
.......................
.......................
......................
.......................
.......................
.......................
.......................
.......................
.......................
.......................
.......................
____________
.......................
.......................
.......................
.......................
.......................
.......................
.......................
.......................
.......................
.......................
.......................
.......................
.......................
.......................
......................
.......................
.......................
.......................
.......................
......................
.......................
.......................
.......................
.......................
.......................
.......................
.......................
.......................
___________
3
........................
.......................
........................
........................
........................
........................
........................
........................
........................
........................
........................
........................
........................
........................
......................
.......................
.......................
........................
.......................
......................
.......................
.......................
.......................
.......................
.......................
.......................
........................
........................
_____
...... 17
...... 17
...... 17
...... 17
...... 18
...... 18
...... 18
...... 18
...... 19
...... 19
...... 19
...... 19
...... 19
...... 19
...... 20
...... 20
...... 21
...... 21
...... 21
...... 22
...... 22
...... 22
...... 22
...... 23
...... 23
...... 23
...... 23
...... 25
Aasav W________
ExecutiAasav vintesting an
Aasav vinMumbai-N60000 bogrape. Thwine accemembershshipped tinteractivethe vineyaat the vine
The team Hyderabathe Sales the operaweight ofboard Mrmaking. Tfor designfrom Mr. Cthe advisointo the awine shop
The wine issue of stwines that
The operaother. Thewould mecost due producers
The ownelakh for thwinepress
The winerderivative
Our aim iused for flavours a
ines – Busin____________
ive Summneyards and d are now re
neyards is a vNasik NH3. Oottles of wine.e winery wou
essories. The inhip online. Wtwo bottles oe website andard premises eyards.
consists of maad and would& Marketing
ations of the grape cluster. Alok Chandhe team has ning the wineChandrakant ory board andvisory counc
ps.
market in Indock outs. Witht augur well w
ations of the we idea of cultian that we cato optimal u
s after a few
rs of the winehe design and, fermentation
ry plans to hes on the NCD
is to producecooking food
and aromas.
ness Plan ___________
mary winery has bady to forma
vertically inteOur annual g. Price would uld also have nitial plan is t
We will try toof wine everyd also publish for customers
ainly the foundd oversee the of the winesvineyard an
ers to make imdra, an indepspecialists for
ery. The team Vadnere, Ded also owns p
cil after 1-2 y
dia is growingh rapid growwith spicy food
winery wouldivating early an entertain guse of humanyears in prod
ery would invd developmen and storage
edge the weDEX.
quality wined. We also p
____________
been recentlyalize the relati
egrated vineygoal is to pro be in the ran a wine tastinto target cust push our coy month – o quarterly news to stay over
ders Adi Prabe financials ofs. The chief wd winery an
mprovements pendent winer designing th has appointe
eputy Commisspart of the wiyears until we
g at the rate th of progresds would find
be cost effeand late ripeguests for mon resources. duction.
est Rs. 20 Lakent of the wine tanks, etc.
eather risks b
es that are paplan to blend
___________
y formed. Theionship and b
yard and wineoduce aroundnge of Rs. 50ng room and atomers comingnsignment dene imported wsletters for t the weekend
bhat Jain andf the winery.
wine-maker, yd also respoover the prev
e consultant whe wine bottleed an accounsioner of Saleinery. The tea are ready to
of 30% and sive customer
d a ready mar
ctive since theening wines wore weekendsThe winery
khs in the vineery building
y buying cro
alatable whed the wines
___________
e owners havbegin producti
ery located od 50 tons of0 – Rs. 1200a wine cellar g at the wineeal to these c
and one outhe members.ds during harv
d Sandeep. AdSandeep, anet to be recr
onsible for revious year. Th
with more thaes, packagingntant and woues Tax Deparam also planso sell the wine
most of the s looking for rket.
e vineyard anwould help lens. This would aalso plans to
eyard and wiand purchase
op insurance a
n eaten with after some e
____________
ve been involion and marke
on SH67 abof grapes tran per bottle d that will servry and those customers in wrs. The winer Two cottagevest parties o
di has an MBAn MBA from Xuited, would
ecording datahe team also n 20 years e
g, and advertiuld take othetment of Mah to rope in a es to restaura
producers aresomething dif
nd winery arengthen the haalso help us ro purchase g
inery and take of winery e
as well as in
spicy foods. experience to
___________
4
ved in planneting.
out 30 km fronslating into epending upo
ve wine, snacksubscribing fowhich they wry would havs would be bur other events
A degree fromXLRI would ovbe responsib
a such as avehas on its adexperience inisements as wer taxation adharashtra who distribution eants, wine bar
e facing preffferent, our id
e adjacent toarvest season reduce operagrapes from
ke a loan of Requipment incl
vesting in we
They can eveo create disti
_____
ing &
om the about on the ks and or the
will be ve an uilt on s held
m ISB, versee ble for erage visory
n wine well as dvices o is on expert rs and
ferred dea of
o each which
ational other
Rs. 60 luding
eather
en be inctive
Aasav W________
Manag
Manage
The manato be fille
CFO & AsAs the CFdrafting t
Adi has aMNNIT, A
Vice PresAs the fouas well asshops, res
Sandeep hwith Infos
Vice PresA person chemistryspacing of
Vice PresThis persothe tastinvineyard
Design &Manasi wadvertisem
Manasi ho
ines – Busin____________
ement and
ement team
agement teamd in though.
ssistant WinFO of the winhe financial s
n experienceAllahabad and
sident of Salunder of the w winery. He isstaurants as w
has done his sys Technolog
sident of Opewith extensivy. He would bf vines. He wo
sident of Facon will act as g room. He/s
& Packaging will be responsments.
olds a Bachel
ness Plan ___________
d Organiz
m
m consists of
eMaker: Adnery, Adi’s jotrategies of t
e of 6 years wd holds an MB
les & Marketwinery, Sandes also responswell as end co
MBA from XLgies in India a
eration and ve experiencebe responsibleould also be r
cilities & Retliaison with vshe will also b
Artist: Manasible for desig
ors in comme
____________
zation Plan
individuals fr
di Prabhat Jaob entails coshe winery &
with Infosys BA degree fro
ting & Assisteep’s job encsible for buildonsumers.
LRI School of and the US for
Chief Winee in wine‐make for vineyardresponsible fo
tail: To be revendors, manbe responsible
asi Khandpegning the bot
ercial art from
___________
n
om diverse b
ain st accountinghedging finan
Technologiesm ISB, Hyder
tant WineMcompasses proding relations
Business and r around 5 ye
Maker: To bking would bed yield while mor the wine m
ecruited age materialse for mainten
ekar tles, wine box
m the prestigi
___________
ackgrounds. A
g & financial ncial risks of t
s in India andrabad.
Maker: Sandeocuring easy ships with bus
Human Resoears.
be recruitede hired; prefemaking decisimaking proces
s procuremennance of the t
xes as well as
ous J. J. Scho
____________
A few of thes
planning. He the vineyard.
d the US. He
eep Vadnereraw materialsinesses such
ources after h
erably with a dions on impross.
nt, and manatwo cottages
s brochures &
ol of Art, Mu
___________
5
se positions h
is responsib
e is an alumn
e s for the vineh as hotels, wi
having worked
degree in winoving the terr
ge retail sellswithin the
mbai
_____
have
ble for
nus of
eyard ine
d
ne roir &
s in
Aasav W________
Compen
Aasav Wincompany
Sandeep VAdi PrabhChandrakAmit VadVP OperaVP Facilit
Advisor
Advisory ChandrakCommissioSameer SVallabh YTBD Alok Chan
Infrastr
InfrastrucChandrakCommissio
Sameer S
Amit Vadn
Contrac C In
w
ines – Busin____________
nsation and
nes will be esas follows:
Vadnere hat Jain kant Vadnerenere ations & Chiefies & Retail
ry board
Council Memkant Vadnere,oner, Sales Taarangdhar
Yeolekar
ndra
ructure
ture Memberkant Vadnere,oner, Sales Ta
arangdhar
nere
ts and franrop Insurance
n addition to weather deriva
ness Plan ___________
d ownership
stablished as a
f Wine Make
mber , Deputy
ax Dept.
r , Deputy
ax Dept.
nchise agree from ICICI Lo
crop Insuranatives on the N
____________
p
a Limited Liab
r
Company/aB3/203, VithMhasoba Mahttp://www. http://www.
Company/aThe ShamraoBank Ltd. http://www.306, Kamal Lane No. 1, K301 http://www.Cinewonder Thane www.oarchilo
eements ombard ce risks fromNCDEX.
___________
bility Partners
20% 20% 30 % 10% 10% 10%
ddress hoba Kripa Caidan, Kalyanskca.co.in/
gryphonbran
ddress o Vithal Co-op
svcbank.com/Tower, RambKalyan (W) –
skca.co.in/ mall, Majiwa
os.com
disparities i
___________
ship. The man
ExCHS, n (w)
LiaboChPrDi
ds.com/ W
Roperative
/
Ba
aug – 421
Ch
da, Ar
n monsoon w
____________
nagement tea
xpertise asion with locaodies & Taxathartered Accoint Advertisemstribution exp
Wine Consultan
ole anker
hartered Acco
rchitect & Inte
would be hed
___________
6
am will own t
al governmention advice ountant ment & brochupert nt
ountant
rior Designer
ged by trad
_____
the
nt
ures
ing in
Aasav W________
Recruitm
For the fobe a few fmost of th
Employ
Variable p
Commu
The owneClear divis
Product
Purpose
Aasav WiconsumerWinery wOur regiohome‐sty
Features
Aasav Winof fruit anpalate, weenhance o
Ha
Enth
Twvi
After studwines thatwine make
Pinot Noi
ines – Busin____________
ment and s
oreseeable futfull‐time emphe employees
ee reward a
payments and
unication a
ership/managsion of duties
t/Service P
of product/
inery, a bours. With the rwill create a vnal wines wille meals.
s and benef
nery will be and wine qualite will work toour customer
arvest Partiesnd crushing ofnvironmentallyhe vineyard, awo small cottaineyard and t
dying the difft the winery wer and the wi
r —cherry, ra
ness Plan ___________
selection of
ture, most joployees hired s will be part‐
and incenti
d bonuses wo
nd change
gement teams and a policy
Plan
/service
tique wineryrapid growthvisceral wine ll complemen
fits
a vertically intty. From plano ensure everrs’ experience
s for interestef the grapes y friendly vinand recycling ages within ththe winery.
ferent varietawill offer. Howne consultant.
aspberry, viol
____________
f employees
b functions wfrom Nasik v‐time and wil
ive plan
ould be given
m meets on ay of written up
y, will provid of progressiexperience ont our regiona
tegrated vineynting and harvy bottle is oue include:
ed friends of
eyard and w and composthe lush green
als, Sandeep wever these w.
ets, game, mi
___________
s
will be performicinity with el receive on‐t
to employee
a weekly baspdates will en
de distinctiveve wine drinoffering uniqual foods such
yard and winvesting throur best. Our o
the winery to
winery incorpoing programs
n vineyards fo
Vadnere, aswines are subje
id-ruby hue
___________
med by the owxpertise in wthe‐job trainin
s in relation t
sis. Daily comnsure consiste
e, rich, artisakers looking ue wine varie as spicy lam
ery operationgh productioperation’s un
o participate
orating Integrs in the wineryor connoisseur
ssistant winemect to change
____________
wners. Althouine & table grng.
to profits gain
mmunication ency as we gr
an wines to for somethinetals best suitb, chicken, fi
n allowing forn and finally tnique features
and celebrat
ated Pest May rs to stay and
maker has sele after consult
___________
7
ugh there worapes cultivat
ned.
is through erow.
progressive ng different, Ated for the resh, vegetaria
r complete coto the customs designed to
te in the harv
anagement (IP
d get a feel o
ected five spation with the
_____
ould tion,
email.
wine Aasav egion. n and
ontrol mer’s o
esting
PM) in
of the
pecific e chief
Aasav W________
An early reminiscen'farmyard
Cabernet
A late ripemushroom
Shiraz —
A dense, rSauvignon
Sauvigno
Piercingly‘crisp, ele
Chenin Bl
High in acSauvignonsuch as pa
Stage of
Aasav Vin2009, sellclimate. T2011. The
La A Th
insytrsusuofad
Th Ja Fe A
ines – Busin____________
ripener; In thnt of black cd' aromas, but
Sauvignon —
ener; fruity, fms.
Black pepper
rich wine; pown
on Blanc — G
y aromatic, exgant and fres
lanc — extrem
cid with a full‐n Blanc; can basta, lamb, et
f developme
neyards and Wing the first yThe winery is e following is
and tilling andAn acre of the he rest of then any directioystems. Trenchrenches. They un. The remuperphosphatf superphosphdded to the sohe 1 acres pranuary 2010 ebruary 2010
April 2010 - B
ness Plan ___________
he broadest cherry, raspbet new easier-t
— Blackcurran
ull‐bodied wi
r, dark choco
werfully flavo
rass, green fr
xtremely refresh’ to describ
mely versatile
‐bodied fruitybe made in antc.
ent
Winery is curryear’s harvestplanned for cour projected
d plot laying land would b 17 acre landon to ensure hes of 75 cm would be cloaining gap e, sulphate ohate, 0.5 kg oil for every ruoduce would - Winery Fac0 - Rootstocksegin construct
____________
terms, the wierry or curranto-grow clone
nt, cedar, high
ne; Goes wel
late, notable
oured and ful
ruits, razor‐sh
eshing, and be Sauvignon
e, honey and
y varietal palan off‐dry style
ently in the st to other wincompletion ind schedule:
in April-June be planted wid would be le uniform disc
m width, 75 cosed with top
would be f potash andof sulphate ounning meter lbe harvestedcility and Procs would be plation of facility
___________
ne tends to bnt. Traditionaes have favou
h tannin
ll with spices
colour and ta
l‐bodied; Use
harp, rarely oa
est drunk relaBlanc; Pairs w
damp straw
ate; Often blee or even spa
tart‐up stageneries. It will hn 2011 with o
2009 th rooted cutt
eveled perfeccharge of wam depth wou
psoil, up to a filled with micro-nutrien
of potash andlength of the t
d in Septembecess Design anted on the y
___________
be of light toal red Burgured a lighter,
such as black
annin
ed as a blendi
aked
atively youngwells with fish
ended with otrkling variety
e. We plan to help us betteur first wine s
tings of cultivactly to have aater through uld be openeheight of 45a mixture o
nts. (Typically, 50 g each otrench) er/October 20
other 17 acre
____________
o medium boundy is famo, fruitier style.
k pepper, veg
ing grape with
g; Wine makeh or just taken
ther white va; even used f
start growingr understandsales to begin
ated varieties gradient of the emitters
ed with a gap cm after 15of soil, cattl 50 kg of catof ZnSO4 and
009 and sold
es
___________
8
dy with an aous for its f.
etables such
h Cabernet
rs use the phn with garlic b
rieties such aor cooking fo
g the grapes i the terroir an in Novembe
s. less than 1 de of drip irrigp of 3 m bet days exposule manure, ttle manure, 2d FeSO4 wou
d to other wine
_____
aroma fleshy,
as
hrase bread
as ood
n nd er
egree gation tween ure to single
2.5 kg uld be
eries.
Aasav W________
Sea
O Fe A M A Se O N
Aasav Winconsumerwine induwill continconferenc
We do haresearch akeep us a
Intellect
Aasav Win
Governm
Approval wine bar wapplicatio
Product/ W W Re W W D
ines – Busin____________
eptember 20geing
October 2011ebruary 2011
April 2011 - InMarch 2011 - August 2011 -eptember 20
October 2011November 201
nery will contr. Our winemustry through nue to use thces.
ve plans to siand experimebreast with t
tual propert
nery’s tradem
mental app
for vineyard would cost Rson.
/service limWine is a livingWhite wine qued wines will
Wine can onlyWine is to be c
rinking and d
ness Plan ___________
10 – Harvest
- Complete w1 - Complete nitiate industryInitiate state Obtain appr11 - Harvest; – Wine Prod11 - Open tas
tinue to look aker will contprofessional e state resou
ign MOU withent on our vinhe latest dev
ty
mark will cons
rovals
is already dons. 5000/‐ per
mitations g product thaality will startimprove with be sold and consumed in m
driving do not
____________
season; Grap
winery facility installation ofy liasions andlicensing proc
rovals and be; hold harvestduction Beginssting room an
for new winetinue to stay organizationrces available
h the Indian Ineyard helpinelopments.
sist of the nam
ne. With Mahyear with ap
t will change t to decline a age for 10 yconsumed by
moderation, p mix.
___________
pes would be
f winery proc network withcess egin productio parties invitins nd begin sales
e varietals andcurrent with s, trade journe, and attend
nstitute of Ving students le
me and logo.
harashtra’s neprovals gene
with time. fter two to thyears, and the adults 21 ye
preferably wit
___________
e sold to other
cessing equipmh potential cus
on ng potential c
s
d styles to attnew technolonals and indud technical wi
ne and Wine earn practical
ew legislationrally mandato
ree years in ten begin declears or older. th food and f
____________
r wineries as w
ment stomers
customers
tract and retaogies and prostry networknemaking sho
(IIVW), Puneities in wine m
n for wine barory within a m
the bottle. ining.
riends.
___________
9
well as stored
ain the progreocesses in theing. The memort courses an
e to conduct making. It wil
rs, the licensemonth’s perio
_____
d for
essive e mbers nd
l also
e of a od of
Aasav W________
Product/
Purveyorsis highly uinsuranceout the dowine enjofriends.” Lto guests.establishetasting exwith certa
Insurancebased on
Li C Pr Pr
RelatedThe retailclothing, hartists will The winerto subscriblocal and
ProductThe wine p1. Crush apreparati2. Fermenallowing i3. Aging leaving sebe aged 64. Fining, unwanted
FacilitieThe winercrushing a
ines – Busin____________
/service lia
s of food and unlikely since e against this oor and onto oyment, advoLinda Oberon. Bread, cracked regarding ixperience willain wines, and
e coverage withe insurance
quor liability orporate genroducts liabiliroperty cover
products/sl tasting roomhandcrafted g display their
y also plans tbe to a servic one imported
ion production prand press – gon for fermen
ntation – juicet to ferment fand Storage
ediment behin6 to 24 month Filtering, an proteins and
es ry will be a and pressing
ness Plan ___________
bility
drink run thea bad wine wpossibility. Anthe road in acating and prn will managekers and cheeidentifying an be accompad the general
ll be obtainede agent’s reco
coverage – Tneral liability ty – Wines rage – Facility
services andm will offer goods, cracker work at the w
to sell importece in which thd.
rocess will gengrapes are dntation. e is convertedfor 10 to 30 de – wine is alnd. Some winehs. d Bottling – other micro p
two-level bupad (20’ x
____________
e risk of a conwill be discovenother real rian impaired droviding educe the tasting rese will be sernd handling gnied with info winemaking
d from ICICI Lommendation
Tasting Room coverage – W
y, equipment,
d spin-offsmany wine-r
ers, local cheewinery for sa
ed wines couphey will receiv
nerally includedestemmed, c
to wine by adays. llowed settle e is aged in
fining and fiparticles. Bott
ilding with 220’) will be
___________
nsumer becomered in the firsk comes frodriving conditication in wineoom and willrved to customguests that haormation abo process.
Lombard. Linens for the foll
service Winery Premis
, contents, and
related acceseses, and winele on consignm
pled with theve one consig
e the followinrushed (broke
adding wine y
and stabilizeoak barrels t
iltering are utling is the fina
,400 square attached und
___________
ming ill from arst few sips. Hm serving alcion. Aasav We’s proper use serve food amers with wiave had enougout grape vari
es of coveragelowing:
ses
d inventory
ssories, openee cuisine bookment.
local producgnment per mo
ng steps: en open), and
yeast to the j
e in tanks, theto impart oak
used to finishal step of the
feet (40’ x der a protect
____________
a bad or spoiHowever, we cohol and seninery will proe “with food, and measurednes. A policy gh to drink. Inieties, wine st
e and limits w
ers, wine glaks for sale. In
ce. The customonth containin
d pressed to
juice in a ferm
en it is rackek characteristi
and clear t process.
60’) on eachtive roof struc
___________
10
led product. Twill carry ding a customomote responfamily and d amounts of will be n addition, thtyles, food pa
will be obtaine
asses, wine-re addition, reg
mers would beng two bottle
obtain the ju
mentation tan
ed into clean ics. Red wines
he wine, rem
h floor. An octure. The wi
_____
This
mer nsible
wine
he airing
ed
elated gional
e able s, one
uice in
k and
tanks s may
moving
utside nery’s
Aasav W________
productionx 15’), taproduct stwith a ban
Supplier
EquipmeWinery EStainless Oak BarrLab ware
Market
Industry
Current s
Country
India US France UK Spain
Inw
Th N
th A
ca5
3 Th Ei
D
Growth po
Currently becomingInstitute (Mbecome thgrowth ragrow twoconsumpt
ines – Busin____________
n area on thenk and coopetorage area. nquet room (4
rs
ent Equipment Steel Tanks els e
ting Plan
y profile
size
ndia has abouwine. he current size
Nearly 2 millioheir preferredAccording to reases annually90,000 cases8 new wineriehere are aboighty percent elhi (23%), B
otential
India is rank the world's MGI), the eche world's 5tate continues fold from Rstion level will
ness Plan ___________
e bottom levelerage storage The tasting r40’ x 40’) atta
ut 123,000 a
e of the total on people in d choice. ecent reports while the sizes comprise of es have openeut 80 importe of wine consuangalore (9%
ked as the 112th trillion
conomics reseth largest cons to remain as 17 trillion to equal that of
____________
will include ae area, a smaroom (on the ached. Plans f
Make TBD TBD TBD TBD
acres of viney
wine market India consum
current size oe of the impothe cheap ened in the last
ers operating umption in the
%) and Goa (9
12th largest dollar econo
earch arm ofnsumer markes high as nowday to Rs 34 f Italy by 201
___________
a refrigeratedall laboratorytop floor) wifor future exp
Per Capita
10 ml per 8 litres pe60 litres p25 litres p14 litres p
yards, but on
in India stande wine, with
of the domesorted wine matry-level dom 5 years. in the Indian
e country is co9%).
consumer maomy last wee McKinsey's,
et by 2025. Aw (9%), aggretrillion by 2015, and Germa
___________
d storage arey for wine chll be at the fpansion will b
SuTBTBTBTB
a Consumptio
year r year er year er year er year
nly one per c
ds at 1.2 millioabout 10% o
tic wine markarket is 175,0mestic wines.
wine market. onfined in maj
arket in the wk, comes thepredicting thAccording to gate consum15, and Rs 70any by 2025.
____________
ea for cold staemistry analy
front of the be incorporate
upplier BD BD BD BD
on
cent of this ac
on cases. of this figure
ket for quality000 cases. The
jor cities such
world. Close report fromhat India is wMGI forecasption in real 0 trillion ( € 1
___________
11
abilizing wineysis, and a finbuilding (20’ xed into the de
creage is use
opting for wi
y wines is 435e remaining n
as Mumbai (3
on heels of m McKinsey Gwell on its wst, if the couterms in Indi.25 T) by 025
_____
es (15’ nished x 40’) esign.
ed for
ine as
5,000 nearly
39%),
India Global ay to ntry's ia will 5. The
Aasav W________
Source: BR
Pointing ospoonfuls leaves a tmillionaire
The middlMore thanaccount fo
ines – Busin____________
ICs Report, Gold
out that the ana year. Only
target marketes.
e class will mun 291 million or 2/5th of the
Favourable
ness Plan ___________
dman Sachs
nnual consump 1% of the cot of 11.5 milli
ultiply from cuIndians will me total. Sourc
Consumer Tr
____________
ption of wine iountry drinks won, and one t
urrent 50 millmove from povce: http://ww
rends:
___________
in India is lesswine, but withthat is growing
ion to 255 miverty to a morw.indianwinea
___________
s than 10ml peh a populationg just as fast
illion by 2015re sustainableacademy.com
____________
er head — han of 1.15 billias the numbe
5 and 583 mie life. Urban pm/India_to_ou
___________
12
ardly two smaon people, thr of Indian
illion in 2025.population woutstrip.asp
_____
all hat
. ould
Aasav W________
MIn
Bycl
9 W C Th
esa
Industry
Thorp
Thch
O A
mlitBr
W Ex
a Li
d M
3MC
New entra
ines – Busin____________
Mega cities arndia. y 2009-10, dimbers, consu5 million pote
Wine Market iurrently the Inhe estimated stimates say, ccount for 2 m
trends
he wine markr rum, which ter cent of totahe perceptionhange.
One sign of theApproximatelymillion liters anter productiorindco, E & J
Wine is being xport of winepproximatelyaisons with loepending upo
Major wineries00 acres. Vija
Maharashtra. hhattisgarh, e
Expected M
ants can aspir
ness Plan ___________
e expected to
decline in propming class an
ential adults ws predicted tondian wine indCAGR is 25%that the mark
million.
ket is growingtogether makeal output. n of wines as
e changes hapy 38 wineriesnnually. Maha
on. Apart froGallo and othperceived ass is increasing
y Rs 15 crore ocal farmers foon produce 4-s are on an eay Mallya haGrover and etc.
Market 2009‐1
re to be the fo
____________
o dominate bu
portion of desnd very rich bywill be addedo grow upto adustry is grow
% in the premiket size will sta
g at 25-30 pees up 45 per
s being up-m
ppening is the are presentlarashtra is lem this, 72,00her private co a healthy dri
g. The three lalast year to Eor buying gra-6 tonnes perexpansion plas signed a paIndage wines
10
ourth largest
___________
ut tier II cities
stitute and asy 36% in the next 1a Rs. 500 crorwing at the raium wine segmand at 10 mil
er cent a yea cent of the to
arket and so
e emergence ly operating ading among00 wine caseompanies. ink as comparargest playerEurope, the USapes. Sula pa acre. an with Sula act with Sharas are also ex
in volume/sha
___________
will offer 2/
pirants from 3
0 years re industry byte of 25-30%ment for the nllion cases of
ar, nearly threotal. Exports
ophisticated is
of Wine Clubin the country
g the states wes are impo
red to other ss together exS and Asia. ys Rs. 30 per
expanding fad Pawar for xpanding and
are.
____________
3rd middle cl
31% to 18%.
y 2010. % per annum. next five yearwhich importe
ee times as facurrently mak
s helping in b
bs in a numbery with a totalwith 36 winerrted mainly
spirits. xported 1 lakh
r kg to the far
rom 150 acr a large vineyd to other ge
___________
13
lass opportun
. Increase in si
rs. By 2017, ed wines will
ast as beer, wke up about 1
bringing abou
r of cities. l production oies and 5.4 mby ITDC, Sa
h cases worth
rmers who
es of vineyaryard and wineographies su
_____
ity in
ize of
whisky 10-15
ut this
of 6.2 million ansula,
rds to ery in
uch as
Aasav W________
Other cha
The wine iinclude “hvacation sWinery wincluding:
H N Ta “S Su C Lo Sp
We will clocal and wines direselling retcost of gro
Distributi
Small wineis a bit difin Nasik, P Aasav Wrelationshiall year ro
Competi
Indage Vintners
Sula Vineyards
Grover
ines – Busin____________
aracteristics
industry capitarvest” duringseason. Each o
will create an e
arvesting weeNew bottling rasting partiesSpring into Wummer picnicsellar tasting tocal artist studpecial reserve
ommunicate t regional comectly to the cotail from theiross sales for a
ion channels
eries generalfferent and itPune and Mum
inery will alsoips. The wineround sales.
itive analy
Market
(Domestic
(Internatio
s (Current)
(Future)
(Current)
(Future)
ness Plan ___________
talizes on seveg September,of these seasoemphasis on s
ekend Events eleases s for the holid
Wine” weekends with music &tours dio cellar pare barrel tastin
hese events thmmunity netwoonsumer in ther premises typa bottle of wi
s
ly sell wine dt would be immbai area for
o focus on diry will also fo
sis
Acreag
) 150 ac
onal) Import
200 ac
600 ac
300 ac
400 ac
____________
eral seasonal, Diwali and Cons offers an seasonal wine
ay season d party
& movie screen
rties ngs
hrough a quaorks. Small boe tasting roompically have ane is approxi
directly from tmperative to ser winery prom
rect retail saocus on custom
ge Vine
cres 6 mi
ted NA
cres 700
cres 1500
cres NA
cres NA
___________
opportunitiesChristmas holidopportunity f
e sales through
nings in the op
arterly newsleoutique-type wm have the higa profit margimately Rs. 20
their tasting rell the wines i
motion and rec
les from the mers signing u
es
llion litres
tonnes
0 tonnes
___________
s for increasedays, New Yeor a special eh events hoste
pen areas
etter to our rewineries like Aghest profit mgin ranging fr00-300 and c
oom and winein select restacognition.
tasting room up for regular
Produce
6.35 lakh cas
1.4 lakh case
70000 cases
1.4 lakh case
90000 cases
1.25 lakh cas
____________
d wine sales. ear’s, Easter, event at the wed at the vine
gistered custoAasav Winerymargins in therom 50% to 7can be sold fo
ery. Howeveraurants, wine
and focus onr consignments
Market
ses Rs. 200
es Rs. 100
s
es
s
ses
___________
14
These seasonand summer
winery. Aasaveyard and win
omers, and thy that sell pre industry. Wi75%. The aveor Rs. 400–80
r the Indian mbars, & wine
n building cuss of wine to e
Size Gro
0 crores 30
0 crores
30
_____
ns
nery
rough emium neries erage 00.
market shops
stomer ensure
owth
%
%
Aasav W________
Su In
mina
Porter’s fi
Th
Ba
Ba
Th
In
Our compWinery’s atmosphenew winethrough echoice am
Market
Target m
Our targepeople hathem thouexperienc Our secondisposable
ines – Busin____________
ula's Sauvignondage's Marqmarkets, while ncluding the Ubout £14 (Rs
ive forces An
hreat of new o Long tio Recruito Micro-
argaining powo Rs. 25 o Sula p
argaining powo People
to be co Wine c
hreat of substo Peopleo Howev
ntensity of rivao A lot S
of 3 m
petitors are gkey competitre at the win drinkers and
education. Oumongst custome
analysis:
market profile
et market is yave been expugh have littlce at the wine
nd group is e incomes and
ness Plan ___________
on Blanc sells uise de Pomp its better-knoK, Germany, 1,100), Chha
nalysis
entrants is lowime to break t high-cost skibiologists andwer of supplie to 35 per kgays farmers Rwer of buyerse can buy a vcaptured. consumption istitute productse can buy a vver, with a ‘healry among coSula wines aremonths with no
enerally smative factors w
nery. Our misd experienceur distributioners.
young professposed to forele or no exp
ery.
upper middled have a goo
____________
in France at epadour, a spaown brand Riv France, Switz
abri costs £5 (
w due to highsometimes evlled manpowed food procesers - Medium as against RRs. 30 per kgs – Medium
variety of Indi
s more than cs – high
variety of otheealthy drink’ pompetitors – le generally so wine in the m
ll boutique wwill be premsion is to crad wine enthu and subscrib
sionals aged eign experienperience of d
e class peopod amount of h
___________
euro 13 (Rs 7arkling wine, sviera goes as zerland and th(Rs 395).
entry barrierven 8-10 yearer to ensure gssors needed s. 10 for tabl depending u
an and impor
urrent produc
er liquors positioning winow
old off in the fmarket.
wines of whichium wine quaft distinct pre
usiasts alike, bed customer
25-35 who hces and havedrinking wine
ple in the agholiday time.
___________
702) a bottle. ells as Omar Chhabri. Thehe US. While
rs rs good quality c
e grapes upon produce
rted wines, bu
ction
ne can differe
first nine mon
h very few arality, unique emium wines and to promr network wil
have high dise some expere and they w
e bracket 45
____________
Khayyam in tse are sold in Omar Khayy
crop
ut a lot of min
entiate itself
ths of produc
re present in varietals, anthat are veryote a healthyl also serve
posable incomrience of drinwould look fo
5-60 who ge
___________
15
the export n 44 countriesyam is priced
nd space still e
e leaving a g
the market. And a very friy approachaby wine expeto make us a
mes. A lot of king wine. A orward to a
enerally have
_____
, at
exists
gap
Aasav iendly ble to rience a first
these lot of wine
e high
Aasav W________
Customer
Age
Sex Professio
Income GeographSocial ClaLife Style
Personali
Future m
As we groNagpur, H
Pricing:
Pricing st
Our prices
Price list
Pricing pe
Pi C Sh Sa C
Varietal
Pinot NoiCabernet SauvignoShiraz SauvignoBlanc Chenin Blanc
ines – Busin____________
r profile
n
hic ass
ty
markets
ow and increaHyderabad, B
:
tructure
s would comp
er bottle will b
inot Noir abernet Sauvhiraz auvignon Blanhenin Blanc
Gross Marg
Cost pebottle
r 500
on 400
250 on 280
320
ness Plan ___________
ase productionBangalore, etc
petitive with o
be as follows:
vignon
nc
in on Produc
er Pricebottl1200900
600 700
800
____________
n, we will consc.
ther wines bu
Rs. 1200Rs. 1000Rs. 600 Rs. 700 Rs. 800
ts
e per e
Bowi
0 45 11
24 12
60
___________
Young PUpper mMale aIT ProfeCorporaHigher 5 lacs aMumbaUpper MActive aTravels SocializInternetEnjoys FAware Likes arWants
sider distribut
t priced to po
0 0
ottles of ine 500 1500
4000 2000
000
___________
Professionals middle class cnd Female essionals ate professionEducation Stu
and above ai, Nasik, PuneMiddle Class and Healthy zes t Active Food and Winof health benrt and music novel items
ting wine to o
osition our win
Cost of grosssales 2324944 4627983
5892016 3341348
1945187
____________
(25-35) couples (45-6
nals udents
e, Kalyan, Ma
ne nefits of wine
other markets
nes worth a lit
s Retail pric
5579866 1041296
141408378353370
4862966
___________
16
60)
ahabaleshwar
such as Goa,
ttle more.
ce Gross margin
3254921 578497
7 824882 501202
291778
_____
r, etc.
22 78
22 22
80
Aasav W________
Pricing p
Pricing wiBut gener
Market
Distributi
Our primaas weddiadditionaare madewinery.
A significaof gettingrestaurant
Location
The AasavSH67. Theand touris
ines – Busin____________
olicies
ll not be usedally the price
penetration
ion channels
ary means ofng receptionl opportunitie
e from the wi
ant amount wig new wines ts, hotels and
v vineyards ae location is vests from Mumb
ness Plan ___________
d as a tactic tos would be at
n:
s
distribution ws, banquets,
es for sales. Snery, eliminat
ill be sold throevery month wine bars.
nd winery is lery scenic andbai and Pune
____________
o gain markett a small prem
will be directfamily, and
Selling at theting distributo
ough the subs will entice a
located aboutd provides anvisit the Merc
___________
t share. In genmium compare
sales from thclub gatherin winery has aors and retail
scription systea lot of custo
t 30 km from n excellent viecury & Sula vi
___________
neral bulk seled to other w
he winery’s tangs at the wan advantagelers, and kee
em with our cuomers. We a
Nasik and thew point. Nasineyards near
____________
ling may be dines.
asting room. Swinery’s banqe in that most
eping all of th
ustomers. We lso will sell t
e Mumbai Naik is known for Nasik.
___________
17
done at a disc
Special eventquet hall will t of the winehe profit with
hope that thethe wines at
asik Highway or its vineyard
_____
count.
ts such offer
sales hin the
e idea select
on ds
Aasav W________
Direct sal
The VP ofresponsiblrelationshi
Sandeep,wine barsThere wou
Brand id
The produquality bothe whites
Manasi wpresentatiregional c
Customer
Wines retto be retu
Advertisi
Our advenewspapeinformatiotrips.
We will hthe wine lcoming ev
On occasiinvolvemeannouncedand the M
Our harvefrom 10:0special edreceive ayearly suboffsetting
A quarterregistratioWine Cluredeemab
ines – Busin____________
les force
f Facilities anle for signingips with a few
VP Sales & M, restaurants auld be a team
entity
uct image, prottles would bs would be bo
ould be respoion/packagincompetitors.
r service
turned to the wurned.
ng and prom
ertising campaers and magon regarding
ave an interaist, a map to vents. We wou
ion, we will oent and medad include Art
Music Wine Fe
est parties wi00 am to 1:00dition T-shirt w coupon for abscription. Th harvest party
rly newsletteron, customers b member a ble at the win
ness Plan ___________
nd Retail will g up customew select local
Marketing woand wine shop
m helping San
resentation abe used for thottled in flint.
onsible for deg will be d
winery as flaw
motion
aign will beggazines. Custthe cottages
active web sitethe winery, auld notify reg
offer press rals from high and Wine C
estivals.
ill take place0 pm. Each “gwith our logo a free bottle is experiencey costs.
r will be sentwill provide t“Happy Birthery.
____________
be responsibers at the winrestaurants, w
ould be responps. Another edeep in sellin
nd packaginghe bottles. The
esigning the bistinctive and
wed or cork t
gin with pressomers from and winery w
e full of color virtual tour o
gistered custom
eleases of noprofile natioellar Parties
e every weekrape harvesteindicating the of wine duri
e will also be
t to our registheir email adhday” email n
___________
ble for managnery for the wine bars and
nsible for estaxample couldg the wines to
g is viewed e red wines w
bottles and lad “upper end
ainted will be
s releases annNasik, Pune
would be rele
r photographsof the winery, mers about ev
oteworthy evnal competitifeaturing reg
end during her” will be tre
eir participationg their nextnefit the wine
stered customddress and binotifying him
___________
ging the tastinmonthly ship
d wine shops.
ablishing longd be serving wo restaurants
very highly awould be bott
abels to maked” making o
e replaced. W
nouncing the and Mumbaeased so that
s of the viney vine and winvents, parties
vents such as ons. Some of
gional artists
arvest seasoneated to a lunon in the annu visit and a cery in elimina
mers or “Aasairthday for ou or her of a
____________
ng room salement deals. S
term relationwine on the ‘Din Pune and M
at Aasav wintled in dark g
e the wines looour wines uni
We estimate a
opening of tai will be tt customers co
ard and winee educationa at the winery
our harvest the special eand their wo
n (late Augustnch and wine,ual harvest. Inchance to avaating costs for
av Wine Clubur database. special birthd
___________
18
es. She will alShe will also
nships with preDeccan OdysseMumbai.
neries. Heavygreen colours
ok lively. Ourique compare
about 0.1% bo
the winery toargeted firstould plan wee
ery with buttol fun facts, an
y.
parties, commevents that wrk, harvest pa
t through Oct, and will recen addition theail discounts or grape harv
b.” As part oWe will sendday gift certi
_____
so be from
emier ey’.
, high while
r wine ed to
ottles
local t and ekend
ons for nd up-
munity will be arties,
tober) eive a ey will on the esting
of the d each ificate
Aasav W________
In a shift fwine mapmouth frowine connprovider t
Publicity
Aasav Spcity wine promoted
Direct ma
Direct maithe winery
Internet
A Web sitEventuallynewsletter
Trade sho
Aasav WThere are
Market ac
A Se A A N N
Market pe
As we derestaurantvisit the vfree delivoffered.
ines – Busin____________
from competitps, area tastinm our customoisseurs woulto gather som
rings Wineryclubs as we through pres
ail
ilers would bey facilities, me
te will detail oy, the plan is frs will be ava
ows
inery will pa no costs othe
ctivities sche
pril 2010: Esteptember 20pril 2011: Preugust 2011: Povember 201ovember 201
enetration eff
evelop brandts and wine s
vineyard and very of Aasav
ness Plan ___________
tive stance, wngs, and We
mers and will d like to visit
me goodwill.
and its specll as other bss releases an
e sent to wineembership to
our selectionsfor the site to ilable.
rticipate ander than travel
dule
tablish Websi10: Mention ess Release mPress release 11: Press rele11: Publish qu
ffectiveness
d awarenesshops for poss winery for sv wines purch
____________
e would promeb site. We bfocus on custo other winerie
ial events wilodies such asd our Web si
e club membethe monthly c
and show pic be interactive
display wineexpenses and
te winery estab
mentioning thabout the haase about wiuarterly news
s in the regisible distributipecial VIP tahased over th
___________
mote a “Tastebelieve the momer satisfaces as well and
l be includeds the Indian ite.
rs, and membonsignment fa
ctures of our te. The quarte
es for tastingsd wine.
lishment in loe new vineyaarvest eventsnery openingsletters
on, we will ion. We will a
astings and tohe Internet. S
___________
Nasik Winesmost effective ction and relad it might be
the brochurewine academ
bers of other wacility, etc.
tasting room arly newsletter
s in events he
ocal wine broard
g
begin develalso invite loc
ours. Our Wepecial discou
____________
s” campaign in advertisemenationships. Wea good idea
es and websitmy. Special e
wine bodies w
and special er will be poste
eld in Nasik,
ochures
oping relatiocal and regiob site and nents for bulk o
___________
19
ncluding brocnt will be woe believe tha to be their se
tes of the diffevents will al
with a preview
vents venue. ed and histori
Pune and Mu
onships with onal wine writewsletter will orders will al
_____
chures, ord of at true ervice
ferent so be
w of
ical
umbai.
select ters to offer so be
Aasav W________
Operati
OperatioInitially, amarket awshops. Wethrough spfill their o
Aasav Wpurchase. establish ocollected
We will consolidat
Inventory then be seoutstandinand payma timely f
Our teamdiary for more struc
Staff will from India
Our invenstainless computeritasting roo
Our policyvariety. Ininvolveme
Adi will reneed for m
Each batcnumbers, out the she
ines – Busin____________
ons Plan
onal systemall sales will wareness, wee will maintapecial promotrders at any t
Winery sales in Billing to ourour brand wit30 days afte
pay our supte and track e
levels at ourent for bottlesng receivablement arrangemashion.
will maintain advisory boactured commu
be encouragan Institute o
ntory control steel tanks, zed system wom will be con
y will be to rndustry averaent in all proce
eview budgetmodifications
ch of wine walcohol conteeet as the win
ness Plan ___________
ms be made in
e will market in a close retions and evetime by a sim
n the tasting r select restathin each locar retail sale.
ppliers upon expenses.
restaurant as sold. Paymes will be sentments determ
an informal card review. Ifnication syste
ged to attendf Vine and W
will follow mand oak co
will be used ntrolled with t
eplace withouges for cork tesses should r
ts monthly an or adjustmen
ill have a daent, applied wne is processe
____________
the tasting rour wines thr
elationship witents. We will ple phone ca
room will beurants and wtion, we will a
delivery wit
and retail liquent due dates t a reminder nined. Relation
communicatiof and when t
em will be inst
d courses in vine (IIVW), Pu
maintain accuooperage) anto track andthe use of a c
ut question a taint are appeduce our ret
nd prepare ats in spending
ata sheet idewinemaking teed for excise t
___________
oom & monthrough a selecth each of ouenable our sll, fax or ema
e retail basewine shops wilarrange for p
th a compan
uor outlets wi will be withinnotice. At 45 nships will be
n process andthe need for ituted with re
viticulture, winune.
urate figuresnd bottled w monitor inve
computer prog
returned flawroximately 1%turn rate
n analysis stag.
entifying the vechniques, prtax and recor
___________
hly consignmect group of reur select marmall group oail.
ed, requiring ll be initially
payments of 5
ny American
ll be verifiedn 30 days fro days, outstan continued wi
d will documeadditional emport structure
ne tasting roo
on gallons wine stored entory in the gram.
wed bottle of%; our small
atement. The
varietal(s), darocessing addrd-keeping ne
____________
ents. As we gestaurants, wkets and prof restaurants
cash or cred on a consign50% up front
Express car
d every two wom billing datnding receivath only those
nt weekly actmployees bec
e and procedu
om manageme
in process (fin bonded
winery. Reta
f wine with a production vo
members will
ate harvestedditives, and geeds.
___________
20
grow and incwine bars andoactively fill o
and wine sho
dit card at timnment basis. Awith the rema
rd, allowing
weeks. Invoicee. At 30 days
ables will be c outlets that p
tivities in a bucomes appareures.
ent and techn
fermentation storage are
ail inventory
bottle of the olume and per
l then evaluat
d, grape cheallons. We w
_____
crease d wine orders ops to
me of As we ainder
us to
es will s, any called pay in
usiness ent, a
niques
tanks, as. A in the
same rsonal
te the
mistry will fill
Aasav W________
OperatioOur produthe chief based onimportanteach variincorporat
Almost allgoodwill a
Operationallowing treduce thallowing u
The follow
HGth
Cpsk
Feathfe
Astoab
Fiwast
Financia
The winerpurchase i
OperatioAdditionacreated.
Records o
ines – Busin____________
ons systemuct will beginwine maker
n juice chemisly taste and aietal. Harvestte our Harves
l activity wouas it will empl
nal Efficiencythe harvest sehe operationaus to reduce th
wing steps and
arvest — HaGrapes will behe winery). – Arush and presressed, basedkins, stems andermentation —ppropriate a
he fermentatermentation ta
Aging and stoteel tank or oak characterie aged 6 to 2ining, filtering
wine and to imnd clear the tabilization, th
l requiremen
y will seek a in April 2010
onal improvl equipment t
f cluster aver
ness Plan ___________
m workflow n its life cycle will take perstry includingaroma. The ct dates will cst Party event
uld be manualoy more peo
y: The grapeeason to be loal costs as thhe number of
d their respec
rvest will occue immediatelyAugust and Sess — each grd on the styled seeds and p— once the jucid, pH and sion process. ank and allowrage — afte
oak barrel) fostics. Fruity w24 months. g, and bottlingmprove the qu
wine, removihe wine is rea
nts
loan of Rs. 6 0.
vements to blend the g
age weights w
____________
in the harvesriod grape s
g pH, brix (shief wine macoincide withts allowing gu
al to avoid haple in its activ
es varietals aong which wilhe employee staff require
ctive time lines
ur during the y taken to theeptember. rape varietale and type ofprepares the uice is settled sugar levels a The fermenwed to fermener fermentatioor settling and
white and blus
g — Fining isuality and claing unwanted
ady to be bott
million for th
grape varieta
would be kep
___________
st season as tamples to ansugar level), ker will be re weekends in
uests to join th
ardening of svities.
are deliberal enable us to effort wouldd.
s outline our w
early morning crushing pad
will be destef wine to be juice for fermand separate
and inoculatenting juice isnt for period oon, the wine id stabilizing. h wines are a
s used to settarity of the find proteins andtled, labeled
e design and
ls would be a
pt to improve
___________
he grape varnalyze for riptitratable ac
esponsible forn August ande grape picki
soil. This will
tely chosen to arrange mod be scattere
winemaking p
g hours to mad for crushing
emmed, crushemade. This st
mentation – Aued from the sd with a specs maintainedof time (10 tois racked intoSome wine is
aged for 3 to
le out microscnished producd other micro and case pac
construction o
added later so
estimation of
____________
rietals begin peness. Grapcidity, color, r making the d Septembering.
also help the
to be early ore harvest paed over a lo
rocess:
aintain cool gr(vineyard is lo
ed (broken oep separatesugust and Sepsediment, the cific wine yead in a tempo 30 days). o a storage vs aged in oako 6 months, wh
copic particlect. Filtering iso particles. Afcked.
of the winery
o that more v
yields.
___________
21
to ripen. In Ape ripeness w
texture, anddecision to ha when possib
e winery gain
and late riparties. This wionger period
rape temperaocated adjac
pen), and/or s the juice froptember. juice is adjust
ast culture to perature-cont
vessel (i.e. stak barrels to imhile red wines
es suspended also used tofter cold and
& wine equip
variety can be
_____
August, will be most arvest ble to
local
peners ll also
d, thus
atures. cent to
press om the
ted to begin rolled
ainless mpart s may
in the finish
d heat
pment
e
Aasav W________
Financ
Start-up
Initial InvLabour CTractor HMaterialFYM/CSuper
Others SeedinUrea ABamboIrrigatPP meIron AGI WirCemenOthers
Winery BuildinEquipmMisceCottag
Total
Yield Pr
Wine Spacing Feet 6*9 feet 6*9 feet 6*9 feet
Cash reqAn Americwould be
ines – Busin____________
ial Plan
p costs
vestment Cost Hiring Charge Input Costs Compost phosphate &
ng/Sappling Application oo tion & mainteeasures Angles re nt s
ng ment llaneous ge
redictions
Actualof Vinevines/
quirementscan express c taken from th
ness Plan ___________
Rup
es
enance
l Number es/Acre
Nc
/acre N766.65 766.65 766.65
s orporate credhe initial fund
____________
pees per acre2000500
200
8001000400500
1200850
2500800500
1500
200000100000100000200000
612750
Number of cluster per wiNo.
dit card will bing.
___________
e 0000
00
00000000000000000000
00000000
00
ne
AverageCluster Weightlbs
405060
be used to ma
___________
e PredYieltons
0.240.240.24
ake purchases
____________
dicted d Ts/acre to
3.68 4.60 5.52
s. Also the initi
___________
22
Total Yield ons
62.5678.2093.84
ial cost for 2
_____
years
Aasav W________
SourcesThe ownemillion at
A line of c
Exit straAs a famibusiness tosell the eqthe woods
Projected
Year-end
Cost of GLabour CMaterialFYM/CFertliliIrrigatInsect
Others Total Wine MaProrated Cost PerTotal Co Sales Yield (as Cases # Bottles #Average Revenue
ines – Busin____________
of financirs will invest 12% interest
credit from Am
ategy ly business, oo a third parquipment ands with a really
d financial
income state
Goods Sold Cost Input Costs Compost iser tion icides & Pest
aking d Initial Cost
Acre st
per current I
# Price (Rs.) e
ness Plan ___________
ing Rs. 2 million s rate.
merican Expre
ur exit strategrty. In the eve supplies. They nice wine ce
l statement
ement
icides
ndustry avg)
____________
start-up capit
ess would be
gy will be to ent we are une winery buildellar.
ts:
2014000
25001500250020001000135002000061275
94775
1705950
50 to480
578075
4335000
___________
al in 2009 &
taken at 10%
pass the businable to leaseing would the
11 2000 440
00 27500 16500 27500 22000 11000 148500 220050 6127
50 981200 176625
ns 51 t00 4800 58950 800 486387
___________
& 2010. The w
% interest to c
ness on to oue the businessen be converte
012000 4
500 3500 1500 3000 2000 1500 16000 24750 61
250 101500 1832
ons 52.02896 49956 601825700 5457
____________
winery will see
over seasona
r two sons (50s, we will ceaed to a farm
201348400
3025018150302502420012100633504200012750
1810025800
2 tons993.92135.12907.572621
___________
23
ek a loan for
l cash shortag
0/50), or leasase operationhome for ren
_____
r Rs. 6
ges.
se the ns and tals in
Aasav W________
P&L Net SalesCOGS Gross Ma OperatinAdvertDues &InsuraLicensMarkeOffice PayrolSalaPay
RepairShippiTelephTravelUtilitieVehiclWine SExciseSales TOthers
Total Op Operatin Non‐ope EBITDA DepreAmortIntere
PBT Income TPAT PAT + D
ines – Busin____________
s
argin
ng expenses tising & Subscriptioance ses & Fees eting & Promo Expense ll expenses aries yroll taxes rs & Maintening & Deliveryhone es e Samples Tax Tax s perating Expe
ng Income
erating incom
eciation tization st expense
Tax
ness Plan ___________
ons
otion
ance y
enses
me
____________
201433500017059502629050
5000020000100005000
2000002000
50000050000100001000010000
10000015000
10000
852975867000
2711975
‐82925
10000
‐72925800006000072000
‐284925
‐284925‐204925
___________
11 2000 48638700 17662500 309762
00 500000 220000 120000 52500 2100000 210
00 5500000 550000 105000 120000 120000 1200000 1575
00 120050 8831200 97277
50 294449
50 15312
00 1100
50 1641200 800000 600000 720050 ‐47870
50 ‐478750 3212
___________
012700 54572500 183200 36246
000 5000 2000 1500000 22000
000 60000 6000 1000 1000 1000 14500 1
000 1250 91740 109145
990 320482
210 41985
000 1
210 43195000 8000 6000 7790 13995
0790 13995210 21995
____________
20132621.43258006821.4
5000002420001440005512520500022050
050000605000110250144000144000440000165375
144000162900524.28
224.28
597.12
121000
597.12800000600000720000597.12
0597.12597.12
___________
24
_____
Aasav W________
Year-end
Assets
Total Ass Liabilitie Total Liabilitie
ines – Busin____________
balance shee
CaAcInSeOt
TotaPrLe
DeprNet Othe
sets
es AcLinOt
TotaLoOt
TotaOwnReta
es
ness Plan ___________
et
ash & Equivalccounts Receventory ecurity Deposther Current al Current Assroperty, plantess: Accumulareciation Fixed Assets er non‐curren
ccounts Payane of credit ther current lal Current Liaoans ther non‐curral Long Term ner's equity ained earning
____________
ents ivables
sits Assets sets t & equipmenated
nt assets
ble
liabilities bilities
rent liabilitiesLiabilities
gs
___________
2167500 2167500
nt 8000000
8000007200000 9367500 1367500 13675006000000
s 60000002000000
0
9367500
___________
300000300000
0 2431935
0 30319350 8000000
0 16000000 6400000
0 9431935
500000
0 1531935
0 20319350 5400000
0 54000000 20000000 0
0 9431935
____________
400000 500000
2728631 200000
3828631 8000000
2400000 5600000 9428631 400000 769034
1169034 4860000 4860000 2000000 1399597
9428631
___________
25
_____
