3 STRATEGIES FOR START-UP SUCCESS

Presented by:

Rand Brenner

President & CEO

Licensing Consulting Group

Licensing4Profits.com

Discussion Topics

• Startups and Success

• IP and Startups

• Licensing and Startups

• 3 Licensing Strategies for Startups

• Startup Success Formula

3 Strategies for Startup Success

The Odds Are Against You

• Globally about 120,000 start-ups die every day. 120,000

• In the US, about 80% fail within 18 months. 80%

• Of the survivors, more than 50% fail over the next three years.

50% +

3 Strategies for Startup Success

The Startup Success Factor

Difference between success and failure

•Ability to raise capital •Source: Harvard Business Study

3 Strategies for Startup Success

#1 Attribute of Successful Start-Ups

3 Strategies for Startup Success

Quality IP assets

Signal to potential investors

Sustainable competitive advantage

Succeed in the marketplace

IP Centric Companies

Resilient and Perform Better

• More likely to get additional funding

and less likely to fail (The Role of Patents in Venture

Capital Financing and Performance)

• Are 30 percent larger and grow 75

percent faster (PWC Barometer Survey )

• Increase their success rate by

effectively managing their IP assets (National Venture Capital Association)

3 Strategies for Startup Success

Bottom Line

3 Strategies for Startup Success

No IP = No Money

Your Business is IP

3 Strategies for Startup Success

Virtually every business and

industry uses or produces IP.

Primary asset of every wealth

building business in last decade.

IP = Your Future Success

• IP is directly linked to your

future success and revenues.

• Capitalizing on your IP must

be part of your startup

strategy.

3 Strategies for Startup Success

When to Consider Licensing

Capital Intensive

Big Competition

Lack Resources

Disruptive Technology

3 Strategies for Startup Success

Key Reasons To License

• Transfer / Share Risk Stay in the

Game

• Get / Use Resources Play in the

Game

• Generate Revenue Win the Game

3 Strategies for Startup Success

3 Strategies for Success

Limited License

Development License

JV License

3 Strategies for Startup Success

Limited License

Specific markets or

uses

Revenue Opportunity

Tech / Brands /

Copyrights

3 Strategies for Startup Success

Development License

• Finish R&D

• Option for full license

• Products / Technologies

3 Strategies for Startup Success

JV Licensing

Equity or Contract Based

Develop / Make & Sell

Leverage Resources

3 Strategies for Startup Success

Startup Success Formula

3 Strategies for Startup Success

Develop and

protect IP

Use it for licensing

and funding

Resources for Your Startup

3 Strategies for Startup Success

www.LicensingConsultingGroup.com

• IP Consulting/Management

• In/Out Licensing

• Special Reports

• Blog Articles

www.Licensing4Profits.com

• Blog Articles

• E- Courses

• Video Webinars

• Podcasts

• Audio Courses

Thank You

Contact Information

Rand Brenner

Licensing Consulting Group

www.licensingcg.com

www.licensing4profits.com

3 Strategies for Startup Success

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