MARCH 2017

WHY SIP?

WHY SIP?

IMPROVE PERFORMANCEREDUCE COMPLEXITYCUT COSTS

HOW SIP ENABLES CONVERGENCE OF UCC SILOS TO OPTIMISE YOUR GLOBAL VOICE, VIDEO AND COLLABORATIVE FUNCTIONALITY

WITH HIGH QUALITY UNIFIED COMMUNICATIONS AND COLLABORATION (UCC)ESSENTIAL FOR DELIVERING HIGH LEVEL PRODUCTIVITY, YOU NEED A GLOBAL ENTERPRISE NETWORK THAT’S NOT JUST SECURE AND RESILIENT, BUT FAST, FLEXIBLE AND SCALABLE TOO

FIND OUT HERE HOW SIP SETS NEW STANDARDS FOR FACILITATING EFFICIENT, COST-EFFECTIVE UCC – WHATEVER YOUR WORKFORCE SIZE AND LOCATION

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WHY SIP?ONE NETWORK ACCESS LINKMULTIPLE OPTIONS FOR USING IT

SIP Trunking offers a single virtual connection that:

Your workforce can communicate more and do more – while your

business spends less

Replaces disparate networks and vendors

Enables a growing multimedia ecosystem

Performs better, simplifies management and cut costs

WHY SIP?

WHY SIP?SAY ‘GOODBYE’ TO UCC SILOS,‘HELLO’ TO CONVERGENCE

SIP TRUNKING OFFERS A SINGLE, DEPENDABLE PLATFORM THAT OFFERS ENTERPRISES SEAMLESS INTEGRATION WITH LEGACY VOICE AND VIDEO TECHNOLOGY - AS WELL AS NEW COLLABORATIVE CHANNELS – WHATEVER THEIR PRIORITIES

IT’S A FIRM FOUNDATION FOR BUILDING YOUR UCC FUTURE THE WAY THAT’S RIGHT FOR YOU

IF UCC IS BY DEFINITION INTERCONNECTED,EACH ORGANISATION’S APPROACH TO EXPLOITING IT IS INEVITABLY UNIQUE

WHY SIP?SIP TRUNKING:THE UCC ENABLER

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Once, customers saw SIP Trunking solely as a cost saver to replace PBX connectivity

Today, its potential for IP telephony, conferencing, contact centre and other UCC applications is increasingly understood

The result? SIP’s popularity is huge and fast growing

Ovum research* shows that 50% of current global MNC contracts feature SIP/IP transformation – rising to 75% by 2018

75%The percentage of global

MNC contracts with an SIP/IP dimension by 2018

* ‘Bring UC Back to Life with SIP Trunking’ Ovum TMT Intelligence 2016

WHY SIP?GLOBAL SIP CONNECT:THE MARKET FIRST THAT TAKES SIP FURTHER

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• Tata Communications’ Global SIP Connect with multimodal functionality for voice and video takes SIP Trunking into new territory

• In fact it’s a market first that transports enterprise video collaboration traffic on SIP trunks

• So you can enjoy all the advantages of an optimal-quality, fully UCC-capable IP network via a pay-per-use model with truly global reach

WHY SIP?GLOBAL SIP CONNECT:BY NUMBERS

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Tata Communications’ SIP Connect enables on-net conferencing, international toll-free and local number access plus off-net voice and video integrating with:

1600carriers

via785mobile

providers

700VoIP

operators

ITFS in

100+countries

UIFN in

45+countries

LNS in 62+countries and

300+ cities

WHY SIP?GLOBAL SIP CONNECT USE CASE #1:B2B POINT-TO-POINT VIDEO CALLS

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SCENARIOEnterprises A and B need two-way calling – each with endpoints connected to their own call controller

SOLUTIONConnect multimodal trunks to call controllers to enable B2B/intracompany video – increasing existing SIP trunk capacity

BENEFITSSecure, high quality video calling without need for bridge/access to virtual room, MPLS connections or multiple video core architecture

CUSTOMER A WAN SETUP CUSTOMER B WAN SETUP

SIPMultimodal

WHY SIP?GLOBAL SIP CONNECT USE CASE #2:B2C POINT-TO-POINT VIDEO CALLS

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SCENARIOEnterprise video endpoint in a WAN needs to video call via public internet

SOLUTIONConnect multimodal trunks to enterprise video estate’s call controller to enable B2C point-to-point video for internet-based SIPURI or end points –increasing existing SIP trunk capacity

BENEFITSAttack-safe, high quality video calling without exposure to public IP plussimplified architecture, increased interoperability, lower TCO

CUSTOMER A WAN SETUP PUBLIC INTERNET

SIPMultimodal

WHY SIP?GLOBAL VPN / SIP CONNECT:CASE STUDY

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Significant rise in productivity thanksto UC apps

Global pharma player Dr. Reddy’s Laboratories benefited from a SIP upgrade in just four weeksThe Hyderabad-based company chose Tata Communications to provide a managed backbone incorporating Global VPN and SIP Connect across 20,000 employees at 31 locations:

Significant rise in productivity thanksto UC apps

Greater efficiency through improved bandwidth, access and resilience

Valuable savingsfrom movingvoice on-net

Enhanced protection against variouscyber threats

KEY

BEN

EFIT

S

WHY SIP?GLOBAL SIP CONNECT:BECAUSE EXPERIENCE COUNTS

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Via centralised voice and video that delivers a consistentUCC experience

IMPROVED PERFORMANCE

With up to 55% lower international call costs and volume-based pricing plus reduced hardware needs

LOWER COSTS

With a cloud approach that reduces dependency on WAN/multiple vendors

REDUCED COMPLEXITY

WHY SIP?TAKE 5: TOP QUESTIONS TO ASK ANY SIP PROVIDER

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1. AvailabilityHow would you route voice and video calls to your contact centres in the event of failover?

1. AvailabilityHow would you route voice and video calls to your contact centres in the event of failover?

4. RegionsHow do you handle region-to-region routing?

5. OutageIf there is a failure, what is your strategy? And from which locations?

2. FailoverCan you route failover calls both intra and inter-regionally?

3. CostsDo re-routed calls incur extra costs on either a per-unit or per-minute basis?

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DISCOVER HOW TATA COMMUNICATIONS CAN TAKE YOUR UCC TO THE NEXT LEVEL

FIND OUT MORE ABOUT SIP AT http://tataco.ms/globalSIP

THANK YOUtatacommunications.com

www.tatacommunications.com @tata_commhttp://tatacommunications-newworld.com www.youtube.com/tatacomms

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