Intelligent Routing Service (IRS)Choose intelligent routing to increase revenues

Mobile operators today are facing imperatives to control costs and improve business effi ciency through new roaming or SMS hub solutions.

Tata Communications’ Intelligent Routing Service (IRS)offers leading fl exibility to select the most cost-effective and high quality routes, hub or bilateral, to a roaming and SMS interworking roaming partner destination.

Intelligent Routing

Intelligent Routing Service leverages advanced origin-based routing features deployed across our global signaling network span. Our network acts as a centralized point of aggregation for signaling and roaming connectivity, enabling traffi c to be screened and delivered to the right destination.

Decreased Complexity

IRS does not impact your current international signaling settings, so you can select either one or multiple roaming and SMS hubs or set bilateral agreements directly with your roaming partners.

The service is fully transparent to your existing signaling network confi guration, removing the need for cumbersome and complex modifi cation of your signaling routing tables.

Market Expertise

Tata Communications is a leading provider of mobile roaming and international message signaling services with reach to more than 785 MNOs in over 230 countries, including more than 215 on-net customers. We offer a portfolio of managed connectivity services to complement Intelligent Routing Service.

Service ProviderMobile

Select the most cost-effective and high quality routes, hub or bilateral

www.tatacommunications.com

Intelligent Routing Service

Key Benefi ts

_ Simplify complex signaling routing with one single, transparent international signaling connection

_ Seamless connectivity to either hub-based or bilateral routes on a per destination basis

_ Deliver signifi cant quality improvements and expand international reach with the fl exibility of connecting one or several roaming and SMS hub providers

_ Generate cost savings by choosing the most effective route between hubs and bilateral destinations

_ Further reduce CAPEX and OPEX while using roaming hub or SMS hub services

_ Rely on a world-class, carrier-grade signaling network for superior quality

Key Features

Full Outsourcing of Complex Routing

Let our industry-leading signaling experts establish and manage your complex transactions schemes, enabling signifi cant cost savings, while you maintain full control of your route selection.

Improved Change Management

Our state-of-the-art Mobile Service Provisioning System enables fl exible, on-demand routing to further increase effi ciencies. This unique provisioning system mitigates the risk of manual errors through complex manipulations of thousand-GT entries with a carrier-grade service that enables reliable change management and data consistency.

Carrier-Grade Network Solution

We route hub-based signaling and roaming traffi c via our fully diverse carrier-class SS7 network to the hub supplier of your choice for quick termination and settlement. This eliminates multiple points of failure, improves quality and reduces the overall cost of traffi c management.

Simple and Fast Service Implementation

Our Intelligent Routing Service can be activated in a matter of days with virtually no impact on your existing network.

Integrated Reporting and Statistics

The CustomerZone portal reporting services display consolidated international SMS and roaming traffi c statistics and have the ability to push e-mail reports to user-defi ned recipients.

Commercial Agreement

A simple addendum to the Tata Communications’ SCCP contract makes Intelligent Routing Service available.

© 2009 Tata Communications Ltd. All Rights Reserved. 2p_TC_Intelligent Routing Service(IRS)_ver1.1_june-2009

For more information on Intelligent Routing Services, please visit:www.tatacommunications.com/contact