&

ROSETTABRAND’S PARTNERSHIP WITH HARVARD HEALTH PUBLICATIONSTHE IMPORTANT LINK BETWEEN EBOOKS AND SOCIAL MEDIA

HarvardHealthPublicaonshasover35,000Facebooklikesand978,000Twierfollowers.Theirsocialmediapresenceisrobustandnewblogpostlinks,arcles,tweetsandinfographicsareposteddaily.

HarvardHealthPublicaonshasmaintaineditssocialmediapresencebyprac-cingwhatweatRoseaBrandpreach,brandedcontentpublishing.Butthat’sfarfromthewholestory.

HarvardHealthPublicaonsisanequallysuccessfulePublisherandthathasservedonlytoincreaseandexpandtheirsocialmediamarkengprowess.

WhenweteamedupwithHarvardHealthPublicaonsweguidedthemthroughtheinnerworkingsofthedigitalpublishingworldandtaughtthemeverythingtheyneededtoknowaboutpublishingamedicalspecialist-authoredlineofeBooks.

TheHarvardMedicalSchoolGuideswerebornandHarvardHealthPublicaonsfoundthemselvesattheforefrontofwhatitmeanstopublishbrandedcontentthatengagesdirectlywithaninformedcustomerbasethrougheBooks.

ButitalsoshowedusthatsocialmediaandePublishingcomplementeachotherperfectlyandthatifdonerighttheycouldbeusedasmutualleverageofwhatwesooentalkabouthereatRoseaBrand:customerengagement.

WhenthefruitofourlaborwithHar-vardHealthPublicaonsfirstcametolightandtheHarvardMedicalSchoolGuides(includingbutnotlimitedtoYourBrainonYogaandCEOPsychol-ogy:WhoRises,WhoFallsandWhy)werepublishedonline,RoseaBooksCEOArthurKlebanoffwelcomedthenewsbydeclaringeachoriginaleBook“animportantcontribuontoitsfield.”

Dr.JulieSilver,ChiefEditorofBooksforHarvardHealthPublicaonslike-wiseremarkedthatthebookswould“inspireteachersandstu-dentsalike.(Theyare)aterrificreadforanyoneinterestedinhealthcare.

COMBINING REACH WITH EXPERTISE

Theirsenmentswereonpoint.Har-vardHealthPublicaonswasabouttolaunchanexcingnewwayofen-gagingwiththeircustomersdigitallybycombiningreachwithexperse.

InotherInotherwords,theHarvardMedicalSchoolGuidestookthewideaccessbenefitstypicallyassociatedwithFacebookandTwierandadaptedthemdirectlytoePublishingandtheknowledge-drivenexperienceofreadingabookofseveralhundredpapages.

COMBINING REACH WITH EXPERTISE

TheunderstatedadvantageofseeingthelinkbetweensocialmediaandePublishingandthenembracingitisthatitallowsyoutodopreciselywhatHarvardHealthPublicaonsdid.

HaHarvardHealthPublicaonsmadeitselfaccessibletoallandusedFace-bookandTwierasconstantchan-nelsofcommunicaonwhilealsore-inforcingtheirexperseandtheirbrandasahotbedforinformedmed-icalprofessionals,teachers,studentsandreadersbypublishingeBooksthatwouldshowcasejustthat.

COMBINING REACH WITH EXPERTISE

AtRoseaBrandweencourageourclientsnevertoshyawayfromdoingbothasopposedtooneortheotherbecauseintoday’smishmashofplaorms,ideas,praccesandmediums,doingmorethanonethingisessenalinordertoappealtomotomorethanonecustomer.

COMBINING REACH WITH EXPERTISE

Thepraccalbenefitsofsocialmediamarket-ingarefairlystraightforward.Socialmediamarkengisfast,accessibleandinexpensive.Andhere’sthething,purchasingthendown-loadingthenflippingthrougheBookpagesisallthosethingsaswell.

Ifthere’sonethingourpartnershipwithHar-vardHealthPublicaonstaughtusaboutsocialmediaandePublishingandhowonein-fluencestheotherposivelyit’sthattheex-perienceofusingsocialmediaandreadinganeBookarepraccallyspeakingoneandthesame.

EMBRACING THE 21ST CENTURYTHE EASE OF SOCIAL MEDIA MARKETING WITH THE EASE OF EPUBLISHING

Weencourageourclientstothinkofthem-selvesasePublishersandsocialmediamar-ketersbecausemuchwhatweknowaboutcontentmarkenginthe21stcenturyisthatit’slessabouthowmuchmoneyyouspendandwhereandmoreaboutming,simplicityandefficiency.

UningsocialmediamarkengwithePublish-ingmeansyou’reopngforsimplicityandef-ficiencyandbyextensiongivingyourcustom-ersthemeanstoconsumethecontentyouputoutinexactlythesameway.

EMBRACING THE 21ST CENTURYTHE EASE OF SOCIAL MEDIA MARKETING WITH THE EASE OF EPUBLISHING

In other words, you’re refining your content delivery system and process to the point of making things easier for your current and future customers. MuchofwhatwelearnedwithHarvardHealthPublicaonswasthattherewasnoexisnglimittohowconve-nience-drivenourworkcouldbeinaccelerangHarvard’sbrandedcontentpublishingpracce.

HarvardHealthPublicaonsregularlyandsteadilypublishedblogposts,socialmediaposts,newsleersandnewsarclesandtheHarvardMedicalSchoolGuideseBooklinewasaperfectenhancementofthatbecauseitextendedHarvardHealthPublicaons’ser-vicestoanothermarket.

EMBRACING THE 21ST CENTURYTHE EASE OF SOCIAL MEDIA MARKETING WITH THE EASE OF EPUBLISHING

It’sworthtakingastepbacktoconsiderjusthowmuchbookpromoonhaschangedoverme.Itusedtobethatauthorsreliedexclusivelyontradionalpressesandonbookre-viewsinmagazines,journalsandinnewspaperarclesinordertoevenhopetogetthewordoutabouttheirwork.

Thosedaysarelonggone.Facebook pages and popular online blogs can do so much more for authors and their books than yesterday’s mediums of outreach ever could.

USING SOCIAL MEDIA TOPROMOTE YOUR EBOOKS AND VICE VERSA

WhenitcametoHarvardHealthPublicaons,weknewthisalltoowell.HarvardHealthPublicaonsalreadyhadthefollowing,sowhatwasstoppingthemfromusingittoaractaenontotheirnewlypublishedeBookline?Nothing.

Webelievethe21stcenturyshouldfunconaccordingtotheprinciplethateverythingispartofsomethingelseandneedstobetreatedassuch,andthat’sexactlythemindsetwithwhichweusedHarvardHealthPublicaons’socialmediapresenceasthepromoon-alwingoftheirnewlydevelopedeBookline.

USING SOCIAL MEDIA TOPROMOTE YOUR EBOOKS AND VICE VERSA

HarvardHealthPublicaonsuseditsFacebookandTwierpagestodisseminateeBookoffers,bundledealsaswellascatchyandcrisplydesignedonlineadstogivetheHarvardMedicalSchoolGuidesthatinialboostinpopularity.Italsousedlandingpagestoleadcustomersfromonerelevantpagetoanotherattheclickofabuon.

FinallFinally,publishingeBooksgaveHarvardHealthPublicaonstheaddionalperkofbeingabletopromotetheirFacebookandTwierpagesviaincorporatedlinkswithintheireBooks.Theresult?AmutuallybeneficialbrandedcontentpublishingecosystemofthesortweatRoseaBrandconsistentlyadvocateinfavorofandthatwestriverelesslytodeliverforourclientsandpartners.

USING SOCIAL MEDIA TOPROMOTE YOUR EBOOKS AND VICE VERSA

Eventhoughsocialmediamarkenghasbeenathingforawhilenow,ithasneverbeenmoreimportant.

Salesforce’sresearchshowsthatin201425%ofmarketers“sawsocialasacricalenablerofproductsandservices.”In2015thatnumbertookahealthyleapto64%.Addionally,66%ofmarketers“agreethatsocialmediamarkengiscoretotheirbusiness.”

Thefactofthemaeris,itworksforareasonandwethinkthatreasonisthesameoneforwhichePublishingisfastbecomingaleadingmethodofcontentdistribuon.

CONCLUSION

RoseaBrandwantstohelpyouintersectyourexperse,yourbrandandyourreachtoincreaseallthree.

Oneimportantwayofdoingthat,asourpartnershipwithHarvardHealthPublicaonshasshown,isbyseeingePublishingandsocialmediaasthesamestrandofbrandedcontentpublishingthatgetscustomersexcited,intriguedandcuriousaboutyouandyourbrand.

CONCLUSION

CONTACT USWWW.ROSETTABRAND.COM